Works matching IS 10408460 AND DT 1998 AND VI 10 AND IP 2

Results: 8
    1
    2

    Identifying target customers.

    Published in:
    Marketing Research, 1998, v. 10, n. 2, p. 22
    By:
    • Jungwhan Choi;
    • Cooper, Kevin;
    • Hamner, Phil
    Publication type:
    Article
    3
    4
    5

    From the Editor.

    Published in:
    Marketing Research, 1998, v. 10, n. 2, p. 1
    By:
    • Morrison, Andrew J.
    Publication type:
    Article
    6
    7

    Latent segmentation models.

    Published in:
    Marketing Research, 1998, v. 10, n. 2, p. 14
    By:
    • Cohen, Steven H.;
    • Ramaswamy, Venkatram
    Publication type:
    Article
    8

    Practical theory.

    Published in:
    Marketing Research, 1998, v. 10, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article