Works matching DE "CHIEF marketing officers"
Results: 149
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
- Published in:
- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
- By:
- Publication type:
- Article
'Experience the destination in times of crisis': lessons from the approach of DMOs to destination marketing from concept to practice.
- Published in:
- Current Issues in Tourism, 2024, v. 27, n. 22, p. 3866, doi. 10.1080/13683500.2024.2314702
- By:
- Publication type:
- Article
THE BIG KAHUNA.
- Published in:
- Marketing Research, 2012, v. 24, n. 2, p. 3
- Publication type:
- Article
People in the News.
- Published in:
- Journal: American Water Works Association, 2024, v. 116, n. 7, p. 68, doi. 10.1002/awwa.2324
- Publication type:
- Article
People in the News.
- Published in:
- Journal: American Water Works Association, 2017, v. 109, n. 8, p. 76, doi. 10.1002/j.1551-8833.2017.tb00049.x
- Publication type:
- Article
Briefly Noted.
- Published in:
- Seybold Report: Analyzing Publishing Technologies, 2021, v. 21, n. 12, p. 14
- Publication type:
- Article
Editorial.
- Published in:
- 2025
- By:
- Publication type:
- Editorial
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial
Editorial.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000
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- Publication type:
- Article
Editorial.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 301, doi. 10.69554/delq9398
- By:
- Publication type:
- Article
Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 20, doi. 10.69554/eydh4582
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 4, doi. 10.69554/cnnf4814
- By:
- Publication type:
- Article
Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.
- Published in:
- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357
- By:
- Publication type:
- Article
The information economy is dead: What CMOs should do now.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 202, doi. 10.69554/dmyv3436
- By:
- Publication type:
- Article
Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 178, doi. 10.69554/itwn8802
- By:
- Publication type:
- Article
Gender and the CMO: do the differences make a difference?
- Published in:
- Journal of Strategic Marketing, 2021, v. 29, n. 4, p. 301, doi. 10.1080/0965254X.2019.1694567
- By:
- Publication type:
- Article
Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 8, p. 666, doi. 10.1080/0965254X.2018.1464496
- By:
- Publication type:
- Article
HOW WILL DIGITAL PLATFORMS BE HARNESSED IN 2010, AND HOW WILL THEY CHANGE THE WAY PEOPLE INTERACT WITH BRANDS?
- Published in:
- Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 61, doi. 10.1080/15252019.2010.10722170
- By:
- Publication type:
- Article
Have Manufacturing Firms Adopted the Marketing Concept?
- Published in:
- 1965
- By:
- Publication type:
- Industry Overview
Formal Reasoning and Marketing Strategy.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 1, doi. 10.2307/1248330
- By:
- Publication type:
- Article
Demonstrating Marketing Accountability.
- Published in:
- Health Marketing Quarterly, 2008, v. 25, n. 4, p. 344, doi. 10.1080/07359680802135617
- By:
- Publication type:
- Article
Alumni News.
- Published in:
- Baylor Business Review, 2020, p. 1
- Publication type:
- Article
Recent Grad Profile: Veronica Garcia: Hatching a Grade-A Plan B.
- Published in:
- Baylor Business Review, 2019, p. 1
- By:
- Publication type:
- Article
ALUMNI News.
- Published in:
- Baylor Business Review, 2020, p. 26
- Publication type:
- Article
SMQ PROFILE/INTERVIEW.
- Published in:
- 2007
- By:
- Publication type:
- Interview
DON'T ERASE THOSE WHO CAME BEFORE YOU: TRACKING THE ORIGINS OF GAY POP.
- Published in:
- In These Times, 2024, v. 48, n. 5, p. 38
- By:
- Publication type:
- Article
The Role and Function of the Chief Marketing Executive and the Marketing Department.
- Published in:
- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
- By:
- Publication type:
- Article
The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK.
- Published in:
- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
- By:
- Publication type:
- Article
Closing the gap.
- Published in:
- ComputerWorld Hong Kong, 2014, p. 26
- By:
- Publication type:
- Article
MARKETING MADNESS.
- Published in:
- ComputerWorld Hong Kong, 2013, p. 18
- By:
- Publication type:
- Article
Intense competition seals CIO-CMO partnerships.
- Published in:
- ComputerWorld Hong Kong, 2013, p. 10
- By:
- Publication type:
- Article
10 Minutes With MARK SARBIEWSKI.
- Published in:
- 2016
- By:
- Publication type:
- Interview
10 minutes with ROB COSINUKE.
- Published in:
- 2014
- By:
- Publication type:
- Interview
10 minutes with DAVID FEINBERG.
- Published in:
- 2013
- By:
- Publication type:
- Interview
Rock your resources.
- Published in:
- 2013
- By:
- Publication type:
- Interview
Where Freud and the Oyster Converge.
- Published in:
- 2008
- By:
- Publication type:
- Letter
Wolfgang Schumann, Marcos Furrer, Wolfgang A. Schumann.
- Published in:
- Technical Textiles / Technische Textilen, 2025, n. 1, p. 44
- Publication type:
- Article
Kim Scholze.
- Published in:
- Technical Textiles / Technische Textilen, 2023, n. 2, p. 10
- Publication type:
- Article
How Boards Can Use Technology to Diversify and Fill Skills Gaps.
- Published in:
- Board Leadership, 2022, v. 2022, n. 182, p. 6, doi. 10.1002/bl.30222
- Publication type:
- Article
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 6, p. 1154, doi. 10.1177/00222437231156902
- By:
- Publication type:
- Article
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 625, doi. 10.1509/jmr.11.0350
- By:
- Publication type:
- Article
When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1162, doi. 10.1509/jmkr.47.6.1162
- By:
- Publication type:
- Article
Marketing in a Silo World: THE NEW CMO CHALLENGE.
- Published in:
- California Management Review, 2008, v. 51, n. 1, p. 144, doi. 10.2307/41166473
- By:
- Publication type:
- Article
ERANIA BRACKETT APPOINTED CHIEF MARKETING OFFICER OF DENTSPLY SIRONA.
- Published in:
- Guident, 2021, v. 14, n. 7, p. 53
- Publication type:
- Article
Customer Centricity durch Biases: Ein Interview mit.
- Published in:
- Marketing Review St. Gallen, 2022, n. 4, p. 6
- By:
- Publication type:
- Article
Walking in the Customers' Shoes.
- Published in:
- 2018
- By:
- Publication type:
- Interview
Collaboration Above the Fray: Designing Strategic Conversations that Matter.
- Published in:
- Design Management Review, 2012, v. 23, n. 1, p. 38, doi. 10.1111/j.1948-7169.2012.00169.x
- By:
- Publication type:
- Article
Status Check: Science & Sustainability.
- Published in:
- Applied Clinical Trials, 2024, v. 33, n. 6, p. 16
- Publication type:
- Article
Marketing logics, ambidexterity and influence.
- Published in:
- Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 509, doi. 10.1080/0965254X.2012.689992
- By:
- Publication type:
- Article
Marketing power and CMO power: could market orientation break the link? An exploratory case study.
- Published in:
- Journal of Strategic Marketing, 2009, v. 17, n. 5, p. 327, doi. 10.1080/09652540903216247
- By:
- Publication type:
- Article