Works matching IS 07373252 AND DT 1993 AND VI 13 AND IP 3

Results: 10

Health Care Consumers in the 1990s.

Published in:

1993

By:

Ambrose, David M.

Publication type:

Book Review

Patient Callback Program: A Quality Improvement, Customer Service, and Marketing Tool.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 60

By:

Gombeski, William R.;
Miller, Peter J.;
Hahn, Joseph H.;
Gillette, Cheryl M.;
Belinson, Jerome L.;
Bravo, Laurel N.;
Curry, Patrick S.

Publication type:

Article

Professional Services Marketing: Strategy and Tactics.

Published in:

1993

By:

Gelb, Laurie

Publication type:

Book Review

Understanding Consumers' Preferences for Dental Service.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 48

By:

Chakraborty, Goutam;
Gaeth, Gary J.;
Cunningham, Marsha

Publication type:

Article

Marketing Health Care to Employees: The Structure of Employee Health Care Plan Satisfaction.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 34

By:

Mascarenhas, Oswald A. J.

Publication type:

Article

Assessing the Effects of Donor Knowledge and Perceived Risk on Intentions to Donate Blood.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 26

By:

Allen, Jeff;
Butler, Daniel D.

Publication type:

Article

Identifying the Health Conscious Consumer.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 18

By:

Kraft, Frederic B.;
Goodell, Philips W.

Publication type:

Article

Is Product-Line Management Appropriate for Your Health Care Facility?

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 3, p. 6

By:

Naidu, G. M.;
Kleimenhagen, Arno;
Pillari, George D.

Publication type:

Article

Health Care Marketing Abstracts.

Published in:

1993

By:

Malhotra, Naresli K.;
Grashof, John F.;
Zallocco, Ronald L.;
Martin, Neale J.;
Javalgi, Rajshekhar G.

Publication type:

Abstract

FROM THE EDITOR.

Published in:

1993

By:

Berkowitz, Eric N.

Publication type:

Editorial