Works matching DE "ADVERTISING management"
Results: 265
What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325
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Not Just Wool: It's Merino.
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- AATCC Review, 2008, v. 8, n. 11, p. 20
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Plant diversity and determinant factors across smallholder agricultural management units in Central Ethiopia.
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- Agroforestry Systems, 2017, v. 91, n. 4, p. 677, doi. 10.1007/s10457-016-0038-5
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When mobile advertising is interesting: interaction of minors with ads and influencers' sponsored content on social media.
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- Communication & Society, 2022, v. 35, n. 3, p. 15, doi. 10.15581/003.35.3.15-31
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- Article
ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВ РОЗВИТКУ РИНКУ РЕКЛАМИ В УКРАЇНІ
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2019, v. 11, n. 1, p. 89, doi. 10.15673/fie.v11i1.1299
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Exploring Differences in Males' and Females' Processing Strategies.
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- Journal of Consumer Research, 1991, v. 18, n. 1, p. 63, doi. 10.1086/209241
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Advertising in Asia: Theories and Implications for Practice.
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- Journal of Advertising, 2019, v. 48, n. 5, p. 417, doi. 10.1080/00913367.2019.1675103
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Uncertainty in Prerelease Advertising.
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- Journal of Advertising, 2019, v. 48, n. 2, p. 167, doi. 10.1080/00913367.2018.1532853
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If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.
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- Journal of Advertising, 2016, v. 45, n. 3, p. 334, doi. 10.1080/00913367.2016.1172387
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BANNER ADVERTISER--WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES.
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- Journal of Advertising, 2005, v. 34, n. 2, p. 71, doi. 10.1080/00913367.2005.10639189
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THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES.
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- Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176
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IMAGINE YOURSELF IN THE PRODUCT.
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- Journal of Advertising, 2004, v. 33, n. 2, p. 37, doi. 10.1080/00913367.2004.10639163
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THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 83, doi. 10.1080/00913367.2004.10639156
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THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 55, doi. 10.1080/00913367.2004.10639153
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AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 7, doi. 10.1080/00913367.2004.10639152
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THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS.
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- Journal of Advertising, 2003, v. 32, n. 4, p. 67, doi. 10.1080/00913367.2003.10639141
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WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?
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- Journal of Advertising, 2003, v. 32, n. 3, p. 31, doi. 10.1080/00913367.2003.10639134
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ON THE ISSUE OF TIME EXPRESSIONS IN PROMOTING PRODUCT BENEFITS.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 33, doi. 10.1080/00913367.2003.10639131
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ACCOUNT PLANNERS' VIEWS ON HOW THEIR WORK IS AND SHOULD BE EVALUATED.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 7, doi. 10.1080/00913367.2003.10639132
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The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 1, doi. 10.1080/00913367.2000.10673605
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The Sleeper Effect and Negative Political Advertising.
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- Journal of Advertising, 1999, v. 28, n. 4, p. 13, doi. 10.1080/00913367.1999.10673593
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Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 99, doi. 10.1080/00913367.1998.10673555
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Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions.
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- Journal of Advertising, 1996, v. 25, n. 3, p. 29, doi. 10.1080/00913367.1996.10673505
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Is Value Associated with Initiating New Advertising Agency-Client Relations?
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- Journal of Advertising, 1996, v. 25, n. 3, p. 1, doi. 10.1080/00913367.1996.10673503
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Value-Expressive Versus Utilitarian Advertising Appeals: When And Why To Use Which Appeal.
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- Journal of Advertising, 1991, v. 20, n. 3, p. 23, doi. 10.1080/00913367.1991.10673345
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Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management.
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- International Journal of Consumer Studies, 2024, v. 48, n. 4, p. 1, doi. 10.1111/ijcs.13073
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Developing a management system for an economic development...
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- Economic Development Review, 1991, v. 9, n. 2, p. 25
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Advertising as a Marketing Strategy for Private Schools Enrolment in Kwara State, Nigeria.
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- Amity Business Review, 2019, v. 20, n. 2, p. 1
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Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma.
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- Gaziantep University Journal of Social Sciences, 2020, v. 19, n. 4, p. 1480, doi. 10.21547/jss.726015
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Creative Leaders' Views on Managing Advertising Creativity.
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- Journal of Marketing Theory & Practice, 2012, v. 20, n. 3, p. 335, doi. 10.2753/MTP1069-6679200307
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Do Attractions Attract Tourists? A Framework to Assess the Importance of Attractions in Driving Demand.
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- International Journal of Tourism Research, 2017, v. 19, n. 1, p. 120, doi. 10.1002/jtr.2091
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Advertising management principles are derived mostly from logic and very little from empirical generalizations.
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- Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563
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Supply chain model having stochastic lead time demand with variable production rate and demand dependent on price and advertisement.
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- RAIRO: Operations Research (2804-7303), 2024, v. 58, n. 4, p. 2645, doi. 10.1051/ro/2023191
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Closed-loop advertising strategies in a duopoly.
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- Management Science, 1997, v. 43, n. 1, p. 54, doi. 10.1287/mnsc.43.1.54
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THE ADVERTISING BUDGET'S DETERMINANTS IN A MARKET WITH TWO COMPETING FIRMS.
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- Management Science, 1982, v. 28, n. 5, p. 500, doi. 10.1287/mnsc.28.5.500
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ADVERTISING BUDGET ALLOCATION UNDER UNCERTAINTY.
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- Management Science, 1982, v. 28, n. 5, p. 487, doi. 10.1287/mnsc.28.5.487
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QUALIDADE DE ENTREGA NO COMÉRCIO ELETRÔNICO DO MERCADO LIVRE: ESTUDO NA LOGISTICA DE ENTREGA DE UMA EMPRESA DO SETOR DE AUTOPEÇAS.
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- Revista Fatec Zona Sul (REFAS), 2024, v. 11, n. 1, p. 1, doi. 10.26853/Refas_ISSN-2359-182X_v11n01_05
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- Article
Theatrical Event and Alternative Advertising in the Romanian Theater.
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- Theatrical Colloquia, 2020, v. 10, n. 1, p. 88, doi. 10.2478/tco-2020-0006
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- Article
Using a neutrosophic model to evaluate website usability of a web portal for the commercial management of an advertising company.
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- Neutrosophic Sets & Systems, 2020, v. 34, p. 194
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Como curar as dores de Joana? O dilema da criação de um negócio inovador em Publicidade.
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- Revista da Micro e Pequena Empresa, 2022, v. 16, n. 2, p. 179, doi. 10.48099/1982-2537/2022v16n2p179190
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Experiential Learning Methods in Asian Cultures: A Singapore Case Study.
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- 2002
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- Case Study
La gestión de los algoritmos publicitarios en Internet. Un caso de estudio: Facebook y Google.
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- Doxa Comunicación, 2023, n. 36, p. 243, doi. 10.31921/doxacom.n36a1713
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Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
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- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
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HANDBOOK OF ADVERTISING MANAGEMENT.
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- 1971
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- Book Review
EFFECT OF DECEPTIVE ADVERTISING ON CLAIM RECALL: AN EXPERIMENTAL RESEARCH.
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- Journal of Services Research, 2009, v. 9, n. 2, p. 105
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Advertising Management (Book).
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- 2002
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- Book Review
Advertising management and the business publishing industry.
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- 1993
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- Book Review
CHARACTERISTIC OF THE COMPLEX MARKETING COMMUNICATIONS ELEMENTS.
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- Proceedings of National Aviation University, 2017, v. 71, n. 2, p. 126, doi. 10.18372/2306-1472.71.11757
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MANAGEMENT OF AN ADVERTISING CAMPAIGN BASED ON THE MODEL OF THE ENTERPRISE'S LOGISTIC SYSTEM.
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- Eastern-European Journal of Enterprise Technologies, 2020, v. 104, n. 3, p. 40, doi. 10.15587/1729-4061.2020.201087
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- Article
Some Stylistic Aspects of Social Advertising in Russia.
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- Journal of History, Culture & Art Research / Tarih Kültür ve Sanat Arastirmalari Dergisi, 2017, v. 6, n. 4, p. 1284, doi. 10.7596/taksad.v6i4.1169
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- Article