Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Book).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1995 AND VI 23 AND IP 2
Results: 8
1
2
The Ad Men and Women: A Biographical Dictionary of Advertising (Book).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism (Book).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
4
Personality Characteristics and Salespeople's Choice of Coping Strategies.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 2, p. 132, doi. 10.1177/0092070395232005
- By:
- Publication type:
- Article
5
Perception of Marital Roles in Purchase Decision Processes: A Cross-Cultural Study.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 2, p. 120, doi. 10.1177/0092070395232004
- By:
- Publication type:
- Article
6
The Consumer Retail Search Process: A Conceptual Model and Research Agenda.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 2, p. 106, doi. 10.1177/0092070395232003
- By:
- Publication type:
- Article
7
Salesperson Stereotypes, Consumer Emotions, and Their Impact on Information Processing.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 2, p. 94, doi. 10.1177/0092070395232002
- By:
- Publication type:
- Article
8
Export Channel Design: The Use of Foreign Distributors and Agents.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 2, p. 83, doi. 10.1177/0092070395232001
- By:
- Publication type:
- Article