Works matching IS 00222429 AND DT 1993 AND VI 57 AND IP 4

Results: 20

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Riordan, Edward A.

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Gardner, David M.

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Smith, Ruth B.

Publication type:

Book Review

Book reviews.

Published in:

1993

By:

Zinkhan, George M.;
Graham, John L.

Publication type:

Book Review

UNITED STATES SUPREME COURT DISPOSITION OF APPEALS.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 132

By:

Werner, Ray O.

Publication type:

Article

REGULATION OF INTELLECTUAL PROPERTY.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 131

By:

Werner, Ray O.;
Kirk-Duggan, Michael A.

Publication type:

Article

REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 130

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 129

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 128

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 128

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 126

By:

Werner, Ray O.;
Griffiths, L. C.;
Kirk-Duggan, Michael A.

Publication type:

Article

The effect of background music on ad processing: A contingency explanation.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 114, doi. 10.2307/1252223

By:

Kellaris, James J.;
Cox, Anthony D.;
Cox, Dena

Publication type:

Article

Advertising claim objectivity: Antecedents and effects.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 100, doi. 10.2307/1252222

By:

Darley, William K.;
Smith, Robert E.

Publication type:

Article

Sustainable competitive advantage in service industries: A conceptual model and research...

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221

By:

Bharadwaj, Sundar G.;
Varadarajan, P. Rajan;
Fahy, John

Publication type:

Article

The mature brand and brand interest: An alternative consequence of ad-evoked affect.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 72, doi. 10.2307/1252220

By:

Machieit, Karen A.;
Allen, Chris T.;
Madden, Thomas J.

Publication type:

Article

A new approach to country segmentation utilizing multinational diffusion patterns.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 60, doi. 10.2307/1252219

By:

Helsen, Kristiaan;
Jedidi, Kamel;
DeSarbo, Wayne S.

Publication type:

Article

Behavior-based and outcome-based salesforce control systems.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 47, doi. 10.2307/1252218

By:

Cravens, David W.;
Ingram, Thomas N.;
LaForge, Raymond W.;
Young, Clifford E.

Publication type:

Article

Ethical and legal foundations of relational marketing exchanges.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 35, doi. 10.2307/1252217

By:

Gundlach, Gregory T.;
Murphy, Patrick E.

Publication type:

Article

Expectations, performance evaluation, and consumers' perceptions of quality.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 18, doi. 10.2307/1252216

By:

Teas, R. Kenneth

Publication type:

Article

Standardization versus adaptation of international marketing strategy: An empirical investigation.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 1, doi. 10.2307/1252215

By:

Szymanski, David M.;
Bharadwaj, Sundar G.;
Varadarajan, P. Rajan

Publication type:

Article