Works matching IS 00920703 AND DT 1993 AND VI 21 AND IP 3

Results: 17

A Desires Congruency Model of Consumer Satisfaction.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 169, doi. 10.1177/0092070393213001

By:

Spreng, Richard A.;
Olshavsky, Richard W.

Publication type:

Article

Nonsampling Error in Surveys.

Published in:

1993

By:

Geurts, Michael;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Marketing to Older Consumers: A Handbook of Information for Strategy Development.

Published in:

1993

By:

Tongren, Hale N.;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Marketing and the Law.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 265

By:

Aalberts, Robert J.;
Honey, William C.;
Self, Donald R.;
Hall, Marcus A.;
Nwachukwu, Saviour L. S.;
Sacasas, Rene;
Cava, Anita

Publication type:

Article

Sociopolitical Aspects of International Marketing.

Published in:

1993

By:

Luqmani, Mushtaq;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries.

Published in:

1993

By:

Miracle, Gordon E.;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Marketing Planning Guide.

Published in:

1993

By:

Beckman, James;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Beyond Mind Games: The Marketing Power of Psychographics.

Published in:

1993

By:

Dabholkar, Pratibha A.;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Corporate Identity: Making Business Strategy Visible Through Design.

Published in:

1993

By:

Crawford, John;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Research in Consumer Behavior.

Published in:

1993

By:

Shipchandler, Zoher E.;
Mahmoud, Essam;
Rice, Gillian

Publication type:

Book Review

Escalation Bias: Does It Extend to Marketing?

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 247, doi. 10.1177/0092070393213008

By:

Armstrong, J. Scott;
Coviello, Nicole;
Safranek, Barbara

Publication type:

Article

Effects of Information Format and Similarity Among Alternatives on Consumer Choice Processes.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 239, doi. 10.1177/0092070393213007

By:

Cooper-Martin, Elizabeth

Publication type:

Article

Relationships Among Measures of Retail Salesperson Performance.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 231, doi. 10.1177/0092070393213006

By:

Levy, Michael;
Sharma, Arun

Publication type:

Article

Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 217, doi. 10.1177/0092070393213005

By:

Biswas, Abhijit;
Burton, Scot

Publication type:

Article

The Influence of Psychological Climate on Conflict Resolution Strategies in Franchise Relationships.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 207, doi. 10.1177/0092070393213004

By:

Strutton, David;
Pelton, Lou E.;
Lumpkin, James R.

Publication type:

Article

Older Consumers' Orientations Toward Age-Based Marketing Stimuli.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 195, doi. 10.1177/0092070393213003

By:

Moschis, George P.;
Mathur, Ani;
Smith, Ruth Belk

Publication type:

Article

Work Alienation of Marketing Employees: Influence of Task, Supervisory, and Organizational Structure Factors.

Published in:

Journal of the Academy of Marketing Science, 1993, v. 21, n. 3, p. 179, doi. 10.1177/0092070393213002

By:

Ramaswami, Sridhar N.;
Agarwal, Sanjeev;
Bhargava, Mukesh

Publication type:

Article