Works matching IS 10949968 AND DT 2003 AND VI 17 AND IP 1


Results: 7
    1

    ABSTRACTS.

    Published in:
    2003
    Publication type:
    Abstract
    2
    3
    4
    5

    CUSTOMERS AS ASSETS.

    Published in:
    Journal of Interactive Marketing, 2003, v. 17, n. 1, p. 9, doi. 10.1002/dir.10045
    By:
    • Gupta, Sunil;
    • Lehmann, Donald R.
    Publication type:
    Article
    6

    THE PRACTITIONER'S BOTTOM LINE.

    Published in:
    Journal of Interactive Marketing, 2003, v. 17, n. 1, p. 6, doi. 10.1002/dir.10050
    By:
    • Shepard, David
    Publication type:
    Article
    7