The Internet, the Modern Death of a Salesman: Multichannel Retailing's Impact on the Salesperson's Role.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 91
- By:
- Publication type:
- Article
Works matching IS 19433735 AND DT 2013 AND VI 5 AND IP 2
Results: 8
1
2
The Impact of Attentional Focus on Advertising Effectiveness: The Case of Congruity Effects.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 77
- By:
- Publication type:
- Article
3
Does Movie Trailer Release during the Super Bowl Really Work?
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 67
- By:
- Publication type:
- Article
4
Ensuring a Good Fit: Fortifying Zappos' Customer Service and User Experience.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
5
Fortune 500 Companies' Use of Twitter Communications: A Comparison between Product and Service Tweets.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 47
- By:
- Publication type:
- Article
6
Busch Gardens®: Strategic Planning for a Wild Direct & Interactive Marketing Ride.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 33
- By:
- Publication type:
- Article
7
Who is Driving Your NPS?
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 23
- By:
- Publication type:
- Article
8
The Social Cognitive Approach to Consumers' Engagement Behavior in Online Brand Community.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 7
- By:
- Publication type:
- Article