Mall Mania: A Study of Factors Influencing Consumers' Preference Towards Shopping Malls in Coimbatore City.Published in:IUP Journal of Marketing Management, 2013, v. 12, n. 4, p. 29By:Swamynathan, R.;Mansurali, A.;Chandrasekhar, UmeshPublication type:Article
Service Quality Versus Customer Satisfaction in Banking Sector: A Literature Review.Published in:IUP Journal of Marketing Management, 2013, v. 12, n. 4, p. 65By:SunaynaPublication type:Article
Exploring the Possibilities of Marketing Value-Added Fish and Fish Products in Assam.Published in:IUP Journal of Marketing Management, 2013, v. 12, n. 4, p. 7By:Bhuyan, Pradip C.;Goswami, ChandanPublication type:Article
A Study of the Factors Influencing Cultural Tourists' Perception and Its Measurement with Reference to Agra.Published in:IUP Journal of Marketing Management, 2013, v. 12, n. 4, p. 42By:Mishra, AmitabhPublication type:Article