Works matching DE "INFOMERCIALS"
Results: 46
3. Suzanne Paul: Scandal, celebrity and the selling of an infomercial queen.
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- Pacific Journalism Review: Te Koakoa, 2013, v. 19, n. 2, p. 49
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- Article
Magnolia.
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- Journal of Popular Film & Television, 2005, v. 33, n. 3, p. 142
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- Article
Effective Consumer Protection or Benign Neglect? A Model of Television Infomercial Clearance.
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- Journal of Advertising, 2001, v. 30, n. 1, p. 41, doi. 10.1080/00913367.2001.10673630
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- Article
A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience.
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- Journal of Advertising, 2000, v. 29, n. 4, p. 59, doi. 10.1080/00913367.2000.10673624
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- Article
Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.
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- Journal of Advertising, 1994, v. 23, n. 4, p. 29, doi. 10.1080/00913367.1943.10673457
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- Article
Advertising Pressures on Newspapers: A Survey.
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- Journal of Advertising, 1992, v. 21, n. 4, p. 1, doi. 10.1080/00913367.1992.10673381
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- Publication type:
- Article
An Exploratory Study of Television Advertising Practices: Do Profitability and Organization Size Affect Clearance Formality?
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- Journal of Advertising, 1991, v. 20, n. 3, p. 57, doi. 10.1080/00913367.1991.10673347
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- Article
Information Processing Differences Among Broadcast Media: Review and Suggestions for Research.
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- Journal of Advertising, 1991, v. 20, n. 2, p. 71, doi. 10.1080/00913367.1991.10673214
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- Article
LEARNING THE SHAMWOW: CREATING INFOMERCIALS TO TEACH THE AIDA MODEL.
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- Marketing Education Review, 2015, v. 25, n. 1, p. 9, doi. 10.1080/10528008.2015.999586
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- Publication type:
- Article
AS SEEN ON TV, AND NOW IN A MARKETING CLASSROOM NEAR YOU: THE INFOMERCIAL.
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- Marketing Education Review, 2006, v. 16, n. 1, p. 23, doi. 10.1080/10528008.2006.11488933
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- Publication type:
- Article
"Boom! You bought them.": A metalinguistic analysis of Apple infomercials based on Aristotle's modes of persuasion.
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- Pragmatics & Society, 2021, v. 12, n. 4, p. 567, doi. 10.1075/ps.18055.jal
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- Article
The Diffusion of Television Advertising.
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- Review of Industrial Organization, 1991, v. 6, n. 3, p. 283, doi. 10.1007/BF00378127
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- Article
Contractual structures and consumer misperceptions.
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- Journal of Economics & Management Strategy, 2018, v. 27, n. 2, p. 188, doi. 10.1111/jems.12237
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- Article
Strange Bedfellows: Comedy Central, Trumpism, and the Paid Programming Bloc.
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- Film Criticism, 2017, v. 41, n. 3, p. 66, doi. 10.3998/fc.13761232.0041.308
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- Publication type:
- Article
Strange Bedfellows: Comedy Central, Trumpism and the Paid Programming Bloc.
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- Film Criticism, 2017, v. 41, n. 2, p. 1
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- Publication type:
- Article
The information content of infomercials.
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- Review of Business, 1995, v. 17, n. 2, p. 42
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- Article
Infomercials and Television Station Clearance Practices.
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- Journal of Public Policy & Marketing, 1990, v. 9, n. 1, p. 62
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- Article
Using Health Infomercials to Develop Media Literacy Skills.
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- Journal of School Health, 2003, v. 73, n. 6, p. 239, doi. 10.1111/j.1746-1561.2003.tb06569.x
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- Article
'Made in U.S.A.' Commercials Focus on Lost American Jobs.
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- Textile Chemist & Colorist, 1990, v. 22, n. 11, p. 8
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- Article
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis.
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- Journal of Media Economics, 2016, v. 29, n. 4, p. 153, doi. 10.1080/08997764.2016.1239621
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- Article
'Key Visuals' as Correlates Of Interest in TV Ads.
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- Journalism Quarterly, 1979, v. 56, n. 4, p. 865, doi. 10.1177/107769907905600426
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- Article
An implementation of active learning: assessing the effectiveness of the team infomercial assignment.
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- Innovations in Education & Teaching International, 2010, v. 47, n. 2, p. 201, doi. 10.1080/14703291003718935
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- Article
"Star-Marka" Stratejisiyle Yapılan Televizyon Reklamlarının Marka Farkındalığı ve Marka Sadakati Oluşturma Sürecindeki Rolü ve Etkisi.
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- Ileti-s-im, 2010, n. 13, p. 107
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- Publication type:
- Article
Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel.
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- 2009
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- Case Study
The Role of Graphic and Sanitized Violence in the Enjoyment of Television Dramas.
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- Human Communication Research, 2009, v. 35, n. 3, p. 442, doi. 10.1111/j.1468-2958.2009.01358.x
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- Publication type:
- Article
Marketing Music Library Services Through Video Infomercial and Resource Guides: A Case Study from the University of Tennessee George F. DeVine Music Library.
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- 2006
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- Publication type:
- Case Study
Television Sound: Why the Silence?
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- Music, Sound & the Moving Image, 2008, v. 2, n. 2, p. 153, doi. 10.3828/msmi.2.2.10
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- Article
Alcohol Advertising and Young Adults' Binge Consumption.
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- Journal of Marketing & Communication, 2013, v. 8, n. 3, p. 37
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- Article
REGULATION OF UNFAIR ADVERTISING.
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- Journal of Marketing, 1990, v. 54, n. 4, p. 107
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- Article
Hair Today, Gone Tomorrow.
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- Business & Society Review (00453609), 1993, n. 84, p. 7
- Publication type:
- Article
OPiNiON.
- Published in:
- 2016
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- Publication type:
- Opinion
Global TV ad trends.
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- International Journal of Advertising, 2002, v. 21, n. 3, p. 429, doi. 10.1080/02650487.2002.11104942
- Publication type:
- Article
GlobaI Television Advertising Restrictions: The Case of Socially Sensitive Products.
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- International Journal of Advertising, 1994, v. 13, n. 4, p. 347, doi. 10.1080/02650487.1994.11104589
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- Publication type:
- Article
Importance of Effective Listening Infomercial.
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- International Journal of Listening, 2009, v. 23, n. 2, p. 167, doi. 10.1080/10904010903014491
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- Publication type:
- Article
LIST & MEDIA.
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- Journal of Interactive Marketing, 1998, v. 12, n. 2, p. 73
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- Publication type:
- Article
Mutual Fund Advertising Gone to the Dogs...
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- Journal of Financial Planning, 1998, v. 11, n. 3, p. 18
- Publication type:
- Article
Learning with Gadgets: Teaching Persuasive Strategies through Student-Created Infomercials.
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- Communication Teacher, 2012, v. 26, n. 3, p. 147, doi. 10.1080/17404622.2012.659194
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- Publication type:
- Article
As Seen on TV: Teaching Fallacies Through Infomercials.
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- Communication Teacher, 2011, v. 25, n. 3, p. 127, doi. 10.1080/17404622.2011.579912
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- Article
The Audience Adaptation Infomercial Speech.
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- Communication Teacher, 2009, v. 23, n. 1, p. 37, doi. 10.1080/17404620802593039
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- Publication type:
- Article
How adolescent girls interpret weight-loss advertising.
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- Health Education Research, 2006, v. 21, n. 5, p. 719, doi. 10.1093/her/cyl077
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- Publication type:
- Article
Values in Informericals and Commericals: The Influence of Format, Product Type and Advertisement Approach.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2003, v. 25, n. 1, p. 13, doi. 10.1080/10641734.2003.10505138
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- Article
The Relationship of Beliefs and Exposure to General Perceptions of Infomercials.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 1, p. 51, doi. 10.1080/10641734.1997.10505057
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- Publication type:
- Article
Quasi-film commercials. Analysis of selected car manufacturer campaigns.
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- Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2017, v. 5, n. 43, p. 171, doi. 10.18778/1505-9057.43.12
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- Publication type:
- Article
FROM THE EDITOR.
- Published in:
- 2006
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- Publication type:
- Editorial
False but Persuasive Information: The Automatic Success of Infomercials.
- Published in:
- 2012
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- Publication type:
- Abstract
American television and off-screen registers: a corpus-based comparison.
- Published in:
- Corpora, 2017, v. 12, n. 1, p. 85, doi. 10.3366/cor.2017.0110
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- Publication type:
- Article