Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1990 AND VI 54 AND IP 4
Results: 17
1
2
The Predatory Society: Deception in the American Marketplace (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
Advances in International Marketing, Vol. 3 (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
4
Pursuing Customers: An Ethnography of Marketing Activities/Making Sales: Influence as Interpersonal Accomplishment (Book).
- Published in:
- 1990
- By:
- Publication type:
- Book Review
5
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 108
- By:
- Publication type:
- Article
6
REGULATION OF UNFAIR ADVERTISING.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 107
- By:
- Publication type:
- Article
7
REGULATION OF CHANNELS DISTRIBUTION.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 107
- By:
- Publication type:
- Article
8
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 106
- By:
- Publication type:
- Article
9
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 105
- By:
- Publication type:
- Article
10
Music, mood, and marketing.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 94, doi. 10.1177/002224299005400408
- By:
- Publication type:
- Article
11
Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 80, doi. 10.1177/002224299005400407
- By:
- Publication type:
- Article
12
International marketing and national character: A review and proposal for an integrative theory.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 66, doi. 10.1177/002224299005400406
- By:
- Publication type:
- Article
13
A cross-category analysis of category structure and promotional activity for grocery products.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 52, doi. 10.1177/002224299005400405
- By:
- Publication type:
- Article
14
Communication strategies in marketing channels: A theoretical perspective.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 36, doi. 10.1177/002224299005400404
- By:
- Publication type:
- Article
15
The effect of a market orientation on business profitability.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 20, doi. 10.1177/002224299005400403
- By:
- Publication type:
- Article
16
Conjoint analysis in marketing: New developments with implications for research and practice.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 4, p. 3, doi. 10.1177/002224299005400402
- By:
- Publication type:
- Article
17
Marketing Literature Review.
- Published in:
- 1990
- By:
- Publication type:
- Abstract