Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1991 AND VI 55 AND IP 1
Results: 15
1
2
Social Marketing: Strategies for Changing Public Behavior/Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
The Management Control Function/Accounting From the Outside - The Collected Papers of Anthony G. Hopwood/Measures for Manufacturing Excellence.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 87
- By:
- Publication type:
- Article
5
REGULATION OF UNFAIR ADVERTISING.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 86
- By:
- Publication type:
- Article
6
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 85
- By:
- Publication type:
- Article
7
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 84
- By:
- Publication type:
- Article
8
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 83
- By:
- Publication type:
- Article
9
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 81
- By:
- Publication type:
- Article
10
Legal dimensions of salespersons' statements: A review and managerial suggestions.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 70, doi. 10.1177/002224299105500106
- By:
- Publication type:
- Article
11
The use of influence strategies in interfirm relationships in industrial product channels.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 52, doi. 10.1177/002224299105500105
- By:
- Publication type:
- Article
12
The consumer durable replacement buyer.
- Published in:
- 1991
- By:
- Publication type:
- Industry Overview
13
The perceived veracity of PIMS strategy principles in Japan: An empirical inquiry.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 26, doi. 10.1177/002224299105500103
- By:
- Publication type:
- Article
14
A longitudinal analysis of the impact of service changes on customer attitudes.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 1, doi. 10.1177/002224299105500101
- By:
- Publication type:
- Article
15
A test of services marketing theory: Consumer information acquisition activities.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 10, doi. 10.1177/002224299105500102
- By:
- Publication type:
- Article