Works matching Subliminal advertising

Results: 50

The workings and limits of subliminal advertising: The role of habits

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 2, p. 206, doi. 10.1016/j.jcps.2010.11.004

By:

Verwijmeren, Thijs;
Karremans, Johan C.;
Stroebe, Wolfgang;
Wigboldus, Daniël H.J.

Publication type:

Article

A Meta-Analysis of Consumer Choice and Subliminal Advertising.

Published in:

Psychology & Marketing, 1996, v. 13, n. 5, p. 517, doi. 10.1002/(SICI)1520-6793(199608)13:5<517::AID-MAR5>3.0.CO;2-C

By:

Trappey, Charles

Publication type:

Article

Why Marketing Should Quit Giving Subliminal Advertising the Benefit of the Doubt.

Published in:

Psychology & Marketing, 1987, v. 4, n. 2, p. 107, doi. 10.1002/mar.4220040204

By:

Saegert, Joel

Publication type:

Article

Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia.

Published in:

Journal of Consumer Affairs, 2006, v. 40, n. 2, p. 392, doi. 10.1111/j.1745-6606.2006.00063.x

By:

BROYLES, SHERI J.

Publication type:

Article

EFFECT OF SUBLIMINAL ADVERTISING ON CONSUMER BUYING DECISION: A Study of Online Buyers from Delhi and Dehradun.

Published in:

NICE Journal of Business, 2021, v. 16, n. 1/2, p. 69

By:

Dhar, Surabhi;
Purohit, H. C.

Publication type:

Article

PUBLIC PERCEPTIONS OF SUBLIMINAL ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 39, doi. 10.1080/00913367.1983.10672829

By:

Zanot, Eric J.;
Pincus, J. David;
Lamp, E. Joseph

Publication type:

Article

SUBLIMINAL MESSAGES IN ADVERTISING: DO THEY REALLY WORK?

Published in:

DIEM: Dubrovnik International Economic Meeting, 2022, v. 7, n. 1, p. 102, doi. 10.17818/DIEM/2022/1.11

By:

Zekan, Senka Borovac;
Zekan, Ivone

Publication type:

Article

THE GHOST OF SUBLIMINAL ADVERTISING.

Published in:

Journal of Marketing, 1958, v. 23, n. 2, p. 146, doi. 10.2307/1247831

By:

Klass, Bertrand

Publication type:

Article

Publicidad engañosa, subliminal y etiquetado confuso: medidas para la protección del consumidor en la legislación española.

Published in:

Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional, 2022, v. 32, n. 59, p. 1, doi. 10.24836/es.v32i59.1174

By:

García-García, Cristina;
Ramón-Fernández, Francisca

Publication type:

Article

SUBLIMINAL EMBEDS IN PRINT ADVERTISING: A CHALLENGE TO ADVERTISING ETHICS.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 20, doi. 10.1080/00913367.1979.10673284

By:

Kelly, J. Steven

Publication type:

Article

Subliminal Advertising: What You See Is What You Get.

Published in:

Journal of Marketing, 1982, v. 46, n. 2, p. 38, doi. 10.1177/002224298204600205

By:

Moore, Timothy E.

Publication type:

Article

Pssst, geheim!

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 53

By:

Tropp, Jörg

Publication type:

Article

Do we still need to talk about subliminal advertising in our classrooms?

Published in:

Journal of Advertising Education, 2006, v. 10, n. 2, p. 5, doi. 10.1177/109804820601000204

By:

Broyles, Sheri

Publication type:

Article

How to Make Money from Subliminal Advertising and Motivation Research.

Published in:

2013

By:

Messaris, Paul

Publication type:

Book Review

Madison Avenue: Motivation Research and Subliminal Advertising in America.

Published in:

International Journal of Communication, 2022, v. 16, p. 4281

By:

Block, Hannah

Publication type:

Article

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers.

Published in:

Global Business Review, 2018, v. 19, n. 6, p. 1580, doi. 10.1177/0972150918791378

By:

Sofi, Shakeel Ahmad;
Nika, Fayaz Ahmad;
Shah, Mohd Shoib;
Zarger, Ather Sidiq

Publication type:

Article

Subliminal Advertising and the Psychology of Processing Unconscious Stimuli: A Review of Research.

Published in:

Psychology & Marketing, 1994, v. 11, n. 3, p. 271, doi. 10.1002/mar.4220110306

By:

Theus, Kathryn T.

Publication type:

Article

How a Publicity Blitz Created The Myth of Subliminal Advertising.

Published in:

Public Relations Quarterly, 1992, v. 37, n. 4, p. 12

By:

Rogers, Stuart

Publication type:

Article

Public Attitudes Regarding Subliminal Advertising.

Published in:

Public Opinion Quarterly, 1959, v. 23, n. 2, p. 291, doi. 10.1086/266875

By:

Haber, Ralph Norman

Publication type:

Article

La publicidad subliminal como herramienta de manipulación en el voto ciudadano.

Published in:

Comunicación, 2017, n. 36, p. 11, doi. 10.18566/comunica.n36.a02

By:

Leal Iga, Jorge

Publication type:

Article

Freud on Madison Avenue: motivation research and subliminal advertising in America.

Published in:

2010

By:

Heller, Michael

Publication type:

Book Review

Publicidad subliminal, cultura de masas y neurociencias: Un cóctel fuerte para los estudios semióticos.

Published in:

Razón y Palabra, 2017, v. 21, n. 4, p. 45

By:

Toscano, Diego

Publication type:

Article

Bilinçaltı Reklamlarda Duygusal Çekiciliklerin Kullanımı.

Published in:

International Journal of Disciplines Economics & Administrative Scienves Studies, 2022, v. 8, n. 48, p. 971, doi. 10.29228/ideas.66832

By:

YAMAN, Fikret;
SATICI, Gizem Gamze

Publication type:

Article

Psychology in Advertising What Research Says about Subliminal Stimulation.

Published in:

Journal of Education for Business, 1961, v. 36, n. 5, p. 205, doi. 10.1080/08832323.1961.10116385

By:

Johnson, Roland

Publication type:

Article

Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion.

Published in:

Marketing Letters, 2015, v. 26, n. 4, p. 715, doi. 10.1007/s11002-014-9294-1

By:

Smarandescu, Laura;
Shimp, Terence

Publication type:

Article

APORTACIONES DEL ESTUDIO DE LA COGNICIÓN IMPLÍCITA AL ÁMBITO DE LA PSICOLOGÍA DEL CONSUMIDOR: RESULTADOS Y PERSPECTIVAS.

Published in:

Papeles del Psicólogo, 2014, v. 35, n. 3, p. 210

By:

La Rosa, Antonio Olivera;
Rosselló Mir, Jaume

Publication type:

Article

NÖROPAZARLAMA VE BİLİNÇALTI REKLAMCILIK YAKLAŞIMLARININ KARŞILAŞTIRILMASI.

Published in:

Academic Review of Economics & Administrative Sciences, 2013, v. 6, n. 2, p. 172

By:

YÜCEL, Atilla;
ÇUBUK, Fatma

Publication type:

Article

“Smashing Images in Your Face”: Mobile Perception and Urban Media in James Rosenquist’s Pop.

Published in:

Senses & Society, 2015, v. 10, n. 3, p. 298, doi. 10.1080/17458927.2015.1130303

By:

Monteiro, Stephen

Publication type:

Article

La mujer como objeto sexual en la publicidad.

Published in:

Comunicar, 2008, v. 16, n. 31, p. 403, doi. 10.3916/c31-2008-03-026

By:

David Chacón Gordillo, Pedro

Publication type:

Article

Subliminal Information Theory Revisited: Casting Light on a Controversy.

Published in:

Annals of the American Psychotherapy Association, 2007, v. 10, n. 3, p. 28

By:

Taylor, Eldon

Publication type:

Article

Traditional and emerging ethical concerns in advertising.

Published in:

Annales. Etyka w Zyciu Gospodarczym, 2018, v. 21, n. 4, p. 21, doi. 10.18778/1899-2226.21.4.03

By:

Lemanski, Jennifer L.

Publication type:

Article

'Flesh dissolved in an acid of light': The B-movie as second sight.

Published in:

Continuum: Journal of Media & Cultural Studies, 2010, v. 24, n. 5, p. 721, doi. 10.1080/10304312.2010.505332

By:

Sellars, Simon

Publication type:

Article

ON COMMUNICATION.

Published in:

Michigan Law Review, 2008, v. 106, n. 7, p. 1337

By:

Greenman, John

Publication type:

Article

MARKETING AND ADVERTISING ETHICS.

Published in:

Management Intercultural, 2015, v. 17, n. 2, p. 479

By:

LUCA, Florin-Alexandru;
FILIPEANU, Dumitru;
CANANAU, Mihaela

Publication type:

Article

Sporticuous Consumption: An Analysis of Social Status Symbolism in Sport Ads.

Published in:

International Review for the Sociology of Sport, 1986, v. 21, n. 2/3, p. 153, doi. 10.1177/101269028602100207

By:

Renson, Roland;
Careel, Chris

Publication type:

Article

ТРАНСВЕРСАЛЬНІСТЬ НЕВЕРБАЛЬНОЇ КОМУНІКАЦІЇ У МЕДІАПРОСТОРІ: ЗА ЛАШТУНКАМИ «МИСТЕЦТВА ЖИТИ» СУЧАСНОЇ ЛЮДИНИ.

Published in:

Humanities Studies, 2024, v. 20, n. 97, p. 109, doi. 10.32782/hst-2024-20-97-12

By:

НАТАЛІЯ, РАДІОНОВА

Publication type:

Article

Rhetorical Unconsciousness, Productive Discursive Repression, and Political Psychoanalysis.

Published in:

Al-Bahith Al-Aalami, 2024, v. 16, n. 63, p. 36, doi. 10.33282/abaa.v16i63.1137

By:

Bruner, Michael Lane

Publication type:

Article

POLITICAL ADVERTISING AS AN INTEGRAL PART OF THE PRESENT.

Published in:

Hileya: Scientific Bulletin / Gileya, 2021, n. 166 Part 2, p. 53

By:

I. V., Tonkonoh;
Yu. O., Yuvkovetska;
O. V., Katerusha

Publication type:

Article

Podprahové vnímání, medicína a návykové nemoci.

Published in:

General Practitioner / Praktický Lékař, 2012, v. 92, n. 2, p. 109

By:

Nešpor, K.

Publication type:

Article

WIM DELVOYE: Entrevista realizada por Sandra Martínez Rossi en junio de 2020.

Published in:

SOBRE Lab, 2020, v. 6, p. 117, doi. 10.30827/sobre.v6i0.15648

By:

Martínez Rossi, Sandra

Publication type:

Article

Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations.

Published in:

Journal of Advertising, 2024, v. 53, n. 2, p. 161, doi. 10.1080/00913367.2023.2249055

By:

Tadajewski, Mark

Publication type:

Article

Effect of Archetypal Embeds on Feelings: An Indirect Route to Affecting Attitudes?

Published in:

Journal of Advertising, 1999, v. 28, n. 3, p. 73, doi. 10.1080/00913367.1999.10673590

By:

Aylesworth, Andrew B.;
Goodstein, Ronald C.;
Kalra, Ajay

Publication type:

Article

Subliminal Stimulation: Some New Data and Interpretation.

Published in:

Journal of Advertising, 1989, v. 18, n. 3, p. 4, doi. 10.1080/00913367.1989.10673156

By:

Beatty, Sharon E.;
Hawkins, Del I.

Publication type:

Article

CAN YOU SELL SUBLIMINAL MESSAGES TO CONSUMERS?

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 59, doi. 10.1080/00913367.1985.10672960

By:

Block, Martin P.;
Vanden Bergh, Bruce G.

Publication type:

Article

THE NIGHTMARE OF DREAM ADVERTISING.

Published in:

William & Mary Law Review, 2023, v. 65, n. 2, p. 259

By:

MARLAN, DUSTIN

Publication type:

Article

Subliminal Motivation: A Story Revisited.

Published in:

Journal of Applied Social Psychology, 2002, v. 32, n. 11, p. 2213, doi. 10.1111/j.1559-1816.2002.tb01860.x

By:

Cooper, Joel;
Copper, Grant

Publication type:

Article

Advertising and Behavior Control.

Published in:

Journal of Business Ethics, 1982, v. 1, n. 1, p. 3, doi. 10.1007/BF00382800

By:

Arrington, Robert L.

Publication type:

Article

AMBALAJ TASARIMINDA BİLİNÇALTI MESAJ ÖĞELERİNİN VE NÖROPAZARLAMA YAKLAŞIMININ KULLANIMLARININ KARŞILAŞTIRILMASI.

Published in:

Electronic Turkish Studies, 2015, v. 10, n. 2, p. 123, doi. 10.7827/TurkishStudies.7631

By:

CEYLAN, İbrahim Gökhan;
CEYLAN, Hatice BAHATTİN

Publication type:

Article

Turn Me On, Dead Media: A Backward Look at the Re-enchantment of an Old Medium.

Published in:

Television & New Media, 2011, v. 12, n. 6, p. 531, doi. 10.1177/1527476410397754

By:

Smith, Jacob

Publication type:

Article

ADVERTISING ETHICS: A REVIEW.

Published in:

Journal of Commerce (22206043), 2012, v. 4, n. 3, p. 33

By:

Nooh, Mohammad Noorizzuddin

Publication type:

Article