Works matching DE "DECISION making in marketing"

Results: 578

Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2006, v. 27, n. 2, p. 101, doi. 10.1002/smj.505

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep;
Wind, Jerry

Publication type:

Article

Consideration Sets and Competitive Marketing.

Published in:

Review of Economic Studies, 2011, v. 78, n. 1, p. 235, doi. 10.1093/restud/rdq016

By:

Eliaz, Kfir;
Spiegler, Ran

Publication type:

Article

Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 4

By:

Grapentine, Terry

Publication type:

Article

Comparing Apples to Oranges.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 29

By:

Bacon, Lynd;
Lenk, Peter;
Seryakova, Katya;
Veccia, Ellen

Publication type:

Article

The Table Stakes of Visual Thinking.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 23

By:

Roam, Dan

Publication type:

Article

A Question of Value.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 8

By:

Rao, Sanjay Kumar

Publication type:

Article

Research Road Maps.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Lost in Translation?

Published in:

Marketing Research, 2005, v. 17, n. 1, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

WHAT COUNTS IN LIFE CAN'T BE COUNTED.

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 44

By:

Henderson, Naomi R.

Publication type:

Article

WHEN GOOD RESEARCHERS GO BALLISTIC?

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 43

By:

Langer, Judith

Publication type:

Article

Making competitive intelligence actionable.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 46

By:

Constantineau, Larry A.

Publication type:

Article

Pricing research for decision making.

Published in:

Marketing Research, 1995, v. 7, n. 1, p. 10

By:

Mohn, N. Carroll

Publication type:

Article

Fusion: Combining data from separate sources.

Published in:

Marketing Research, 1994, v. 6, n. 3, p. 48

By:

Adamek, James C.

Publication type:

Article

Early Marketing Research: Science and Application.

Published in:

Marketing Research, 1993, v. 5, n. 4, p. 16

By:

Wright-Isak, Christine;
Prensky, David

Publication type:

Article

The `significance' of marketing research.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 43

By:

Wyner, Gordon A.

Publication type:

Article

Short-notice focus groups.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 4

By:

Day, Janet R.;
Gombeski Jr., William R.

Publication type:

Article

Improving Marketing's Contribution to New Product Development.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x

By:

Drechsler, Wenzel;
Natter, Martin;
Leeflang, Peter S. H.

Publication type:

Article

New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 623, doi. 10.1111/j.1540-5885.2011.00833.x

By:

Spanjol, Jelena;
Tam, Leona;
Qualls, William J.;
Bohlmann, Jonathan D.

Publication type:

Article

Exploring Portfolio Decision-Making Processes.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 641, doi. 10.1111/j.1540-5885.2011.00832.x

By:

Kester, Linda;
Griffin, Abbie;
Hultink, Erik Jan;
Lauche, Kristina

Publication type:

Article

Communities of Practice versus Organizational Climate: Which One Matters More to Dispersed Collaboration in the Front End of Innovation?

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 757, doi. 10.1111/j.1540-5885.2011.00836.x

By:

Bertels, Heidi M. J.;
Kleinschmidt, Elko J.;
Koen, Peter A.

Publication type:

Article

Sales Forecasting in High-Technology Markets: A Utility-Based Approach.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 115, doi. 10.1111/j.1540-5885.2009.00703.x

By:

Decker, Reinhold;
Gnibba‐Yukawa, Kumiko

Publication type:

Article

Why Do Product-Market Strategies Fail? A Sociostructural Examination Under Conditions of Adherence.

Published in:

Group & Organization Management, 2010, v. 35, n. 5, p. 606, doi. 10.1177/1059601110383408

By:

Hughes, Paul;
Hughes, Mathew;
Morgan, Robert E.

Publication type:

Article

Strategic Market Segmentation.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 4, p. 243, doi. 10.5937/markt1504243m

By:

Maričić, Branko R.;
Đorđević, Aleksandar

Publication type:

Article

RacerGISOnline: Enhancing Learning in Marketing Classes with Web-based Business GIS.

Published in:

Marketing Education Review, 2014, v. 24, n. 1, p. 31, doi. 10.2753/MER1052-8008240105

By:

Miller, Fred L.;
Mangold, W. Glynn;
Roach, Joy;
Brockway, Gary;
Johnston, Timothy;
Linnhoff, Stefan;
McNeely, Sam;
Smith, Kathy;
Holmes, Terence

Publication type:

Article

The Commission Game: An Ethics Activity for Professional Selling Courses.

Published in:

Marketing Education Review, 2012, v. 22, n. 1, p. 45, doi. 10.2753/MER1052-8008220108

By:

Milewicz, Chad

Publication type:

Article

Enhancing the Interdisciplinary Perspective in the Marketing Management Decision Process through an Applied, Integrated, Client Project.

Published in:

Marketing Education Review, 2012, v. 22, n. 1, p. 61, doi. 10.2753/MER1052-8008220110

By:

Askim-Lovseth, Mary K.;
O'Keefe, Timothy P.

Publication type:

Article

Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams.

Published in:

Marketing Education Review, 2011, v. 21, n. 1, p. 43, doi. 10.2753/MER1052-8008210106

By:

Hutto, Alexandra;
Black, Gregory S.;
Frontczak, Nancy T.

Publication type:

Article

INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.

Published in:

Marketing Education Review, 2009, v. 19, n. 2, p. 63, doi. 10.1080/10528008.2009.11489076

By:

Allan, David;
Wood, Natalie T.

Publication type:

Article

INTEGRATING MARKETING AND FINANCIAL DECISION MAKING: EXPERIENTIAL SPREADSHEET APPLICATIONS.

Published in:

Marketing Education Review, 2000, v. 10, n. 1, p. 35, doi. 10.1080/10528008.2000.11488693

By:

Aberbethy, Avery M.;
Gray, James I.

Publication type:

Article

Overcoming Stagnation: Product Policy and Marketing in the German Automobile Industry of the 1970s.

Published in:

Business History Review, 2010, v. 84, n. 1, p. 53, doi. 10.1017/S0007680500001240

By:

Koehler, Ingo

Publication type:

Article

ADVERTISING MANAGEMENT.

Published in:

Review of General Management, 2014, v. 19, n. 1, p. 95

By:

GRIDEANU, Nicoleta

Publication type:

Article

Optimal decision for warranty with consideration of marketing and production capacity.

Published in:

International Journal of Production Research, 2015, v. 53, n. 18, p. 5456, doi. 10.1080/00207543.2015.1010743

By:

Yeh, Chun-Wu;
Fang, Chih-Chiang

Publication type:

Article

Transformation of the Information Technology Function in Organizations: A Case Study in the Manufacturing Sector.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2012, v. 29, n. 2, p. 177, doi. 10.1002/cjas.224

By:

Guillemette, Manon G.;
Paré, Guy

Publication type:

Article

PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY.

Published in:

Management & Marketing Journal, 2013, v. 11, n. 1, p. 157

By:

DOVLEAC, Lavinia;
BĂLĂŞESCU, Marius

Publication type:

Article

Tüketicilerin Karar Sürecinde Fiyatın Rolü: Davranışsal Fiyatlandırma Üzerine Kavramsal Bir Çalışma.

Published in:

Cag University Journal of Social Sciences, 2013, v. 10, n. 2, p. 95

By:

ATILGAN, Kalender Özcan

Publication type:

Article

Business Strategies of SME's, Innovation Types and Factors Influencing Their Innovation: Burdur Model.

Published in:

Ege Academic Review, 2014, v. 14, n. 2, p. 189

By:

ÇETİNKAYA BOZKURT, Özlem;
KALKAN, Adnan

Publication type:

Article

Integrating social media within an integrated marketing communication decision-making framework.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1522, doi. 10.1080/0267257X.2017.1410211

By:

Valos, Michael J.;
Maplestone, Vanya Louise;
Polonsky, Michael Jay;
Ewing, Mike

Publication type:

Article

EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1209, doi. 10.2224/sbp.2016.44.7.1209

By:

SUJIN SONG;
SHEININ, DAN A.;
SUKKI YOON

Publication type:

Article

Social networks and the firm.

Published in:

Revista de Administração, 2016, v. 51, n. 2, p. 240, doi. 10.5700/rausp1237

By:

Goyal, Sanjeev;
Gagnon, Julien

Publication type:

Article

TIEKĖJŲ ATRANKOS INTELEKTINĖS PARAMOS SPRENDIMAI.

Published in:

Business: Theory & Practice, 2012, v. 13, n. 3, p. 264, doi. 10.3846/btp.2012.28

By:

Bivainis, Juozas;
Dieninis, Jonas;
Jansevičiūtė, Daina

Publication type:

Article

Methods for determining areas for improvement based on the design of customer surveys.

Published in:

Service Industries Journal, 2009, v. 29, n. 2, p. 143, doi. 10.1080/02642060802294839

By:

Yang, Ching-Chow;
Yang, King-Jang;
Yeh, Tsu-Ming;
Pai, Fan-Yun

Publication type:

Article

A Risk-Averse Newsvendor Model Under the CVaR Criterion.

Published in:

Operations Research, 2009, v. 57, n. 4, p. 1040, doi. 10.1287/opre.1080.0603

By:

Youhua (Frank) Chen;
Minghui Xu;
Zhe George Zhang

Publication type:

Article

Analytical Approach to Marketing Decisions in Health-Care Organizations.

Published in:

Operations Research, 1976, v. 24, n. 5, p. 973, doi. 10.1287/opre.24.5.973

By:

Wind, Yoram;
Spitz, Lawrence K.

Publication type:

Article

Illusion of control and the pursuit of authority.

Published in:

Experimental Economics, 2017, v. 20, n. 3, p. 556, doi. 10.1007/s10683-016-9499-7

By:

Sloof, Randolph;
Siemens, Ferdinand

Publication type:

Article

How Social Media Marketing Influences Online Purchasing Decision: Study of the Viral Marketing and Perceived Ease of Use.

Published in:

KnE Social Sciences, 2019, p. 988, doi. 10.18502/kss.v3i11.4066

By:

Artanti, Yessy;
Prasetyo, Fajar Hari;
Sulistyowati, Raya

Publication type:

Article

The value of empirical generalizations in marketing.

Published in:

2018

By:

Hanssens, Dominique M.

Publication type:

Editorial

Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x

By:

Chng, Daniel;
Shih, Eric;
Rodgers, Matthew;
Song, Xiao-Bing

Publication type:

Article

Who should be in power to encourage product program innovativeness, R&D or marketing?

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 264, doi. 10.1007/s11747-013-0354-5

By:

Stock, Ruth;
Reiferscheid, Ines

Publication type:

Article

The role of lean launch execution and launch timing on new product performance.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 526, doi. 10.1007/s11747-011-0258-1

By:

Calantone, Roger;
Benedetto, C.

Publication type:

Article

Capabilities and financial performance: the moderating effect of strategic type.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 18, doi. 10.1007/s11747-006-0005-1

By:

Song, Michael;
Di Benedetto, C. Anthony;
Mason, Robert W.

Publication type:

Article