The Effect of Repositioning on Brand Personality: An Empirical Study on BlackBerry Mobile Phones.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 2, p. 64
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2013 AND VI 10 AND IP 2
Results: 4
1
2
Measuring Customer-Based Brand Equity Through Brand Building Blocks for Durables.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 2, p. 24
- By:
- Publication type:
- Article
3
Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 2, p. 7
- By:
- Publication type:
- Article
4
Building Private Labels into Strong Brands.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 2, p. 42
- By:
- Publication type:
- Article