Works matching Cell phone advertising
Results: 193
CELL PHONE USAGE AND ADVERTISING ACCEPTANCE AMONG COLLEGE STUDENTS: A FOUR-YEAR ANALYSIS.
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- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 67
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- Article
Emotional Factors in Advertising Via Mobile Phones.
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- International Journal of Human-Computer Interaction, 2012, v. 28, n. 9, p. 597, doi. 10.1080/10447318.2011.641899
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- Publication type:
- Article
EDITOR'S LETTER.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1
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- Publication type:
- Article
A study of the SMS Advertising Headlines and Appeals on Advertising Effect.
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- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267
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- Publication type:
- Article
Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers.
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- Brazilian Business Review (English Edition), 2014, v. 11, n. 4, p. 130, doi. 10.15728/bbr.2014.11.4.6
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- Article
CONSUMER PRIVACY CONCERNS AND PREFERENCE FOR DEGREE OF REGULATORY CONTROL.
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- Journal of Advertising, 2009, v. 38, n. 4, p. 63, doi. 10.2753/JOA0091-3367380405
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- Article
Factors affecting success of mobile adver tisements through short message services (SMS) for public donation for cancer.
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- Basic & Clinical Cancer Research, 2011, v. 3, n. 3/4, p. 7
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- Article
TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ.
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- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2011, v. 4, n. 6, p. 94
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- Article
MARKETING COMMUNICATION EFFECTS ON THE SPECIFIC SEGMENT OF CZECH SINGLES.
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- Scientific Papers of the University of Pardubice. Series D, Faculty of Economics & Administration, 2016, v. 23, n. 36, p. 141
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- Publication type:
- Article
How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective.
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- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 49
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- Publication type:
- Article
An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.
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- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52
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- Publication type:
- Article
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.
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- International Journal of Human-Computer Interaction, 2016, v. 32, n. 11, p. 827, doi. 10.1080/10447318.2016.1198547
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- Publication type:
- Article
Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness.
- Published in:
- Journal of Marketing Communications, 2009, v. 15, n. 4, p. 267, doi. 10.1080/13527260802479664
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- Publication type:
- Article
USE OF LIFESTYLE SEGMENTATION FOR ASSESSING CONSUMERS' ATTITUDES AND BEHAVIORAL OUTCOMES TOWARDS MOBILE ADVERTISING.
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- Market / Trziste, 2018, v. 30, n. 2, p. 213, doi. 10.22598/mt/2018.30.2.213
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- Article
Emerging Markets, Indoor Location and Advertising to Boost Mobile Location-based Services Market.
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- Microwave Journal, 2014, v. 57, n. 6, p. 53
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- Publication type:
- Article
Mobile-Ad Spending Surpasses Newspapers and Radio.
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- Public Relations Tactics, 2014, v. 21, n. 8, p. 6
- Publication type:
- Article
The Effect of Media Multitasking on Advertising Message Effectiveness.
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- Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980
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- Publication type:
- Article
Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi.
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- Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 17
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- Article
Mobile Media: Towards a Definition and Taxonomy of Contents and Applications.
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- International Journal of Interactive Mobile Technologies, 2012, v. 6, n. 2, p. 29
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- Publication type:
- Article
MEASURING THE EFFECTIVENESS OF ADVERTISEMENTS SENT VIA MOBILE PHONE: IMPLICATIONS OF THE APPEAL, ENDORSER, AND INVOLVEMENT MODEL AND PURCHASING BEHAVIOR.
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- Social Behavior & Personality: an international journal, 2010, v. 38, n. 2, p. 249, doi. 10.2224/sbp.2010.38.2.249
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- Article
Influence of SMS Advertising on Consumer Behavioral Intention.
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- Journal of Organizational & End User Computing, 2015, v. 27, n. 4, p. 25, doi. 10.4018/JOEUC.2015100102
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- Publication type:
- Article
Are you technologically prepared for mobile shopping?
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- Service Industries Journal, 2021, v. 41, n. 9/10, p. 648, doi. 10.1080/02642069.2018.1492561
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- Publication type:
- Article
The Application of QR Codes in UK Academic Libraries.
- Published in:
- 2012
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- Publication type:
- Case Study
Effectiveness of Mobile Advertising: The Indian Scenario.
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- Vikalpa: The Journal for Decision Makers, 2008, v. 33, n. 4, p. 47, doi. 10.1177/0256090920080404
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- Article
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence.
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- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 4, p. 1, doi. 10.4018/jeco.2013100101
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- Publication type:
- Article
'Waiting for the Kiss of Life': Mobile Media and Advertising.
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- Convergence: The Journal of Research into New Media Technologies, 2009, v. 15, n. 4, p. 427, doi. 10.1177/1354856509342343
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- Article
Vungle Inc. Improves Monetization Using Big Data Analytics.
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- Interfaces, 2017, v. 47, n. 5, p. 454, doi. 10.1287/inte.2017.0903
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- Article
Detecting Click Fraud in Online Advertising: A Data Mining Approach.
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- Journal of Machine Learning Research, 2014, v. 15, n. 1, p. 99
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- Article
IMPROVING THE ADVERTISING INFLUENCE OF MOBILE OPERATORS AMONG YOTH AUDIENCES.
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- Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 35
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- Publication type:
- Article
Smart shoppers? Using QR codes and 'green' smartphone apps to mobilize sustainable consumption in the retail environment.
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- International Journal of Consumer Studies, 2013, v. 37, n. 4, p. 387, doi. 10.1111/ijcs.12025
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- Article
A Review of the Effect of Mobile Marketing on Youngsters.
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- International Journal of Marketing & Business Communication, 2023, v. 12, n. 3, p. 13
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- Article
Mobile Advertising Effectiveness on Gen Y's Attitude and Purchase Intentions.
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- International Journal of Marketing & Business Communication, 2015, v. 4, n. 2, p. 17, doi. 10.21863/ijmbc/2015.4.2.008
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- Publication type:
- Article
AN EMPIRICAL STUDY OF THE RECREATIONAL-EXPRESSIVE AND REFERENTIAL ROLES OF THE CELL PHONE AMONG YOUNG STUDENTS AND THEIR POTENTIAL APPLICATIONS TO ADVERTISING.
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- Revista Prisma Social, 2016, p. 261
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- Publication type:
- Article
MOBILNI I SMS MARKETING.
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- Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 20, p. 75
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- Article
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
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- 2010
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- Publication type:
- Case Study
SHIFTING MEDIA USES AND GRATIFICATIONS AMONG SINGAPOREAN TEENS AND UNIVERSITY STUDENTS: A FUTURE RIPE FOR MOBILE APPLICATIONS.
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- Communicative Business. Italian Research Review on Business Communication, 2009, p. 33
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- Publication type:
- Article
Mobile advertising: The effect of tablet tilt angle on user's purchase intentions.
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- Journal of Marketing Communications, 2020, v. 26, n. 2, p. 166, doi. 10.1080/13527266.2018.1497679
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- Publication type:
- Article
New advertising formats and mobile phones: mobile advergames.
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- 2012
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- Publication type:
- Abstract
Publizitate formatu berriak eta telefonia mugikorra: 'mobile advergames'-ak.
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- 2012
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- Publication type:
- Abstract
Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.
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- 2012
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- Publication type:
- Abstract
Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 31
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- Publication type:
- Article
Intention to Adopt M-Commerce over E-Commerce.
- Published in:
- KASBIT Business Journal, 2016, v. 9, p. 154
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- Article
Mining for Mobile Data.
- Published in:
- 2013
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- Publication type:
- Opinion
GROWTH RATE.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 4
- Publication type:
- Article
A note from the editor.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 2
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- Publication type:
- Article
Mobile Exchange.
- Published in:
- Marketing Insights, 2013, v. 25, n. 3, p. 4
- Publication type:
- Article
Enhancing the Accuracy of Mobile Geo Targeting.
- Published in:
- International Journal of Electrical & Computer Engineering (2088-8708), 2016, v. 6, n. 6, p. 2887, doi. 10.11591/ijece.v6i6.10563
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- Publication type:
- Article
A PERCEPTUAL MEASURE OF MOBILE ADVERTISING USING FUZZY LINGUISTIC PREFERENCE RELATION.
- Published in:
- Iranian Journal of Fuzzy Systems, 2013, v. 10, n. 5, p. 25
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- Publication type:
- Article
BIBLIOGRAPHY Electronic Marketing.
- Published in:
- 2011
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- Publication type:
- Bibliography
Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising.
- Published in:
- International Journal of Human-Computer Interaction, 2009, v. 25, n. 6, p. 479, doi. 10.1080/10447310902963936
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- Publication type:
- Article