India's New Language of Advertising: A Study of Change in Post-Liberalization in India.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 77
- By:
- Publication type:
- Article
Works matching IS 19433735 AND DT 2013 AND VI 5 AND IP 1
Results: 7
1
2
An Integrated Marketing Communications Perspective on Social Media Metrics.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 64
- By:
- Publication type:
- Article
3
GREENOLAStyle: A Brand on a Mission.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 54
- By:
- Publication type:
- Article
4
Integrating External Objectives with Internal Outcomes: Benefits of Culturally Based, Holistic Approaches to IMC in Minor League Baseball.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 39
- By:
- Publication type:
- Article
5
Using Metrics to Drive Integrated Marketing Communication Decisions: Hi-Ho Silver.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 24
- By:
- Publication type:
- Article
6
Let's Make a Deal: The Exchange Value of Advertising.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 7
- By:
- Publication type:
- Article
7
Editors' Note.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 1, p. 5
- Publication type:
- Article