Employer Branding: A Potent Organizational Tool for Enhancing Competitive Advantage.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 51
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2013 AND VI 10 AND IP 1
Results: 3
1
2
An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 37
- By:
- Publication type:
- Article
3
Effect of Humorous Advertising on Brand Recognition.
- Published in:
- IUP Journal of Brand Management, 2013, v. 10, n. 1, p. 7
- By:
- Publication type:
- Article