Works matching DE "CREATIVITY in advertising"

Results: 136

Dimensions of Creativity as a Mediator Between Generative Artificial Intelligence and Creative Output in the Philippine Advertising Agencies.

Published in:

International Journal of Research in Business & Social Science, 2025, v. 14, n. 3, p. 360, doi. 10.20525/ijrbs.v14i3.4115

By:

Gonzales, Maria Scherry Mei P.;
Matawaran, Sophia Nicole T.;
Pascua, Mary Christ E.;
Pesueña, Rafael Luis C.;
Etrata Jr., Antonio E.

Publication type:

Article

La relación entre eficacia y creatividad publicitarias: una aproximación crítica de las campañas galardonadas en los Premios Efi y en el Festival El Sol (2011-2020).

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2022, v. 13, n. 2, p. 279, doi. 10.14198/MEDCOM.21745

By:

MARTÍN-GARCÍA, Noemí;
ALVARADO-LÓPEZ, María-Cruz

Publication type:

Article

The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong.

Published in:

International Review of Retail, Distribution & Consumer Research, 2017, v. 27, n. 1, p. 78, doi. 10.1080/09593969.2016.1221843

By:

Chan, Fong Yee (Fanny);
Chan, Hung Fai (Sunny);
Tang, Felix

Publication type:

Article

Creatividad humana vs. creatividad artificial: estudio comparativo entre estudiantes universitarios y chatbots en la generación de ideas.

Published in:

Palabra Clave, 2024, v. 27, n. 1, p. 1, doi. 10.5294/pacla.2024.27.1.10

By:

Molares-Cardoso, Julinda;
Badenes-Plá, Vicente;
Maiz-Bar, Carmen

Publication type:

Article

El entretenimiento se cuela en la publicidad.

Published in:

Debates IESA, 2013, v. 18, n. 2, p. 77

By:

Culshaw, Fabiana

Publication type:

Article

The Cult of Creativity: A Surprisingly Recent History by Samuel W. Franklin, and: The Creativity Complex: Art, Tech, and the Seduction of an Idea by Shannon Steen (review).

Published in:

Technology & Culture, 2024, v. 65, n. 3, p. 1030, doi. 10.1353/tech.2024.a933122

By:

Teilmann-Lock, Stina

Publication type:

Article

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 by Paula A. de la Cruz-Fernández (review).

Published in:

Technology & Culture, 2023, v. 64, n. 4, p. 1303, doi. 10.1353/tech.2023.a911013

By:

Maines, Rachel

Publication type:

Article

توظيف تطبيقات الذكاء الاصطناعي (AI) في تصميم الإعلان الرقمي التفاعلي (دراسة حالة على طلاب الفرقة الثانية بقسم الجرافيك وفنون الإعلان).

Published in:

Arab International Journal of Information Technology & Data, 2024, v. 4, n. 2, p. 221

By:

نهلة علي

Publication type:

Article

La evaluación de la creatividad publicitaria desde la perspectiva docente: metodología, objetivos y retos.

Published in:

Questiones Publicitarias, 2025, v. 8, n. 35, p. 37, doi. 10.5565/rev/qp.409

By:

Balbuena, Leonor;
Longhi, Ludovico;
Alegre, Isam

Publication type:

Article

Ritme en la publicitat gràfica.

Published in:

Questiones Publicitarias, 2025, v. 8, n. 35, p. 29, doi. 10.5565/rev/qp.408

By:

Tena-Parera, Daniel

Publication type:

Article

Club de Directores de Arte de Europa.

Published in:

Questiones Publicitarias, 2024, v. 7, n. 33, p. 35, doi. 10.5565/rev/qp.399

By:

Tena-Parera, Daniel

Publication type:

Article

Història de la publicitat de Catalunya.

Published in:

Questiones Publicitarias, 2023, v. 6, n. 31, p. 25, doi. 10.5565/rev/qp.382

By:

Freire Sánchez, Alfonso

Publication type:

Article

Neurociència, publicitat i disseny. Diàleg entre la ciència i la intuïció.

Published in:

Questiones Publicitarias, 2022, v. 5, n. 29, p. 11, doi. 10.5565/rev/qp.372

By:

Navalles, Pere

Publication type:

Article

Sprachliche Kreativität mittels morphologischer Prozesse: ausgewählte Phänomene in spanischen und englischen Printanzeigen.

Published in:

Zeitschrift für Romanische Sprachen und ihre Didaktik, 2018, v. 12, n. 2, p. 41

By:

Busse, Lena

Publication type:

Article

Locating the value and opportunities for online collaborative creativity within advertising.

Published in:

Art, Design & Communication in Higher Education, 2012, v. 11, n. 2, p. 91, doi. 10.1386/adch.11.2.91_1

By:

Sykes, Janine

Publication type:

Article

AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers.

Published in:

Communication & Society, 2024, v. 37, n. 4, p. 273, doi. 10.15581/003.37.4.273-292

By:

Arbaiza, Francisco;
Arias, Jazmine;
Robledo-Dioses, Kelly

Publication type:

Article

The glass ceiling effect in Spanish advertising creative departments.

Published in:

Communication & Society, 2024, v. 37, n. 2, p. 143, doi. 10.15581/003.37.2.143-158

By:

Roca, David;
Chalá-Mejía, Priscila;
Suárez, Aína

Publication type:

Article

The effects of creativity on advertising wear-in and wear-out.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 3, p. 334, doi. 10.1007/s11747-014-0414-5

By:

Chen, Jiemiao;
Yang, Xiaojing;
Smith, Robert

Publication type:

Article

VARIABLES PRESENTES EN LA INTERPRETACIÓN Y ACEPTACIÓN DE ELEMENTOS DE LA NARRATIVA ANIME EN CAMPAÑAS PUBLICITARIAS ESPAÑOLAS.

Published in:

Con A de Animación, 2023, n. 17, p. 100, doi. 10.4995/caa.2023.18191

By:

FREIRE-SÁNCHEZ, ALFONSO;
LÓPEZ-GONZÁLEZ, JESÚS;
CARRASCO GARCÍA, SARA

Publication type:

Article

The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study.

Published in:

Applied Cognitive Psychology, 2021, v. 35, n. 5, p. 1308, doi. 10.1002/acp.3864

By:

Shen, Wangbing;
Wang, Suyuhan;
Yu, Jie;
Liu, Zongying;
Yuan, Yuan;
Lu, Fang

Publication type:

Article

A criatividade no ensino superior: um estudo exploratório sobre as licenciaturas em publicidade.

Published in:

Comunicação Pública, 2022, v. 17, n. 32, p. 1

By:

Santos, Cristina

Publication type:

Article

Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention.

Published in:

Intangible Capital, 2017, v. 13, n. 3, p. 523, doi. 10.3926/ic.986

By:

Sameti, Ardalan;
Khalili, Hamidreza

Publication type:

Article

La enseñanza de la creatividad publicitaria en la universidad española.

Published in:

Cuadernos.info, 2024, n. 59, p. 205, doi. 10.7764/cdi.59.75099

By:

Baladrón-Pazos, Antonio-José;
Manchado-Pérez, Benjamín;
Correyero Ruiz, Beatriz

Publication type:

Article

Female leadership in advertising creativity.

Published in:

Cuadernos.info, 2016, n. 39, p. 113, doi. 10.7764/cdi.39.1039

By:

MONTES, CLARA;
ROCA, DAVID

Publication type:

Article

Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages.

Published in:

International Journal of Advertising, 2018, v. 37, n. 5, p. 828, doi. 10.1080/02650487.2018.1485214

By:

Willemsen, Lotte M.;
Mazerant, Komala;
Kamphuis, Anne-Lise;
van der Veen, Gerrita

Publication type:

Article

Creativity identity in Colombia: the advertising creatives’ perspective.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 831, doi. 10.1080/02650487.2017.1374318

By:

Roca, David;
Wilson, Bradley;
Barrios, Andres;
Muñoz-Sánchez, Omar

Publication type:

Article

Consumer advertising as a signal of employer attractiveness.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269

By:

Rosengren, Sara;
Bondesson, Niklas

Publication type:

Article

Consumer-perceived signals of 'creative' versus 'efficient' advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 137, doi. 10.2501/IJA-33-1-137-154

By:

Modig, Erik;
Dahlén, Michael;
Colliander, Jonas

Publication type:

Article

Creativity and Advertising.

Published in:

2013

By:

O¿Donohoe, Stephanie

Publication type:

Book Review

Advertising creativity and repetition.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 211, doi. 10.2501/IJA-32-2-211-231

By:

Lehnert, Kevin;
Till, Brian D.;
Carlson, Brad D.

Publication type:

Article

Measuring the organisational impact on creativity: The creative code intensity scale.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 795, doi. 10.2501/IJA-31-4-795-818

By:

Stuhlfaut, Mark W.;
Windels, Kasey

Publication type:

Article

Creative advertising in Peru: characteristics and work environment.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Publizitate sortzaileak Perurrberezitasunak eta lan ingurunea.

Published in:

2012

By:

MENSA, Marta

Publication type:

Abstract

Creativos publicitarios en Perú: características y entorno laboral.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 47

By:

Mensa, Marta

Publication type:

Article

Influencia de los factores humanos sobre la creatividad en las agencias de publicidad.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2008, v. 13, n. 25, p. 197

By:

Cristina Etayo Pérez;
del Río Perez, Jorge

Publication type:

Article

Do advertisements with a social message elevate subjective well‐being?: An examination of empirical associations.

Published in:

Business & Society Review (00453609), 2023, v. 128, n. 3, p. 488, doi. 10.1111/basr.12325

By:

Manzoor, Iqra;
ul Haq, Zia

Publication type:

Article

A vision of Advertising Creativity from Philosophy.

Published in:

2013

By:

Roca, David

Publication type:

Book Review

Changing the Way Business Is Done Between Account and Creative Teams.

Published in:

Journal of Advertising Education, 2018, v. 22, n. 1, p. 49, doi. 10.1177/1098048218768580

By:

Blakeman, Robyn

Publication type:

Article

Team Teaching of Creative Advertising and Public Relations Courses.

Published in:

Journal of Advertising Education, 2016, v. 20, n. 1/2, p. 44, doi. 10.1177/10980482160201-205

By:

Morris, Pamela K.

Publication type:

Article

الابداع في الرسالة الإعلانية التلفزيونية وفاعليته في جذب انتباه المتلقي بحث مستل من أطروحة دكتوراه

Published in:

Al-Bahith Al-Aalami, 2020, v. 12, n. 47, p. 205

By:

هدى عادل طه الغرب;
ريا قحطان الحمداني

Publication type:

Article

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.

Published in:

Journal of Advertising, 2021, v. 50, n. 3, p. 309, doi. 10.1080/00913367.2020.1868027

By:

Calderwood, Richard;
Koslow, Scott;
Sasser, Sheila L.

Publication type:

Article

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions.

Published in:

Journal of Advertising, 2021, v. 50, n. 2, p. 207, doi. 10.1080/00913367.2020.1799268

By:

de Gregorio, Federico;
Windels, Kasey

Publication type:

Article

Artificial Intelligence in Advertising Creativity.

Published in:

Journal of Advertising, 2021, v. 50, n. 1, p. 39, doi. 10.1080/00913367.2020.1843090

By:

Vakratsas, Demetrios;
Wang, Xin (Shane)

Publication type:

Article

Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance.

Published in:

Journal of Advertising, 2019, v. 48, n. 5, p. 473, doi. 10.1080/00913367.2019.1663318

By:

Chu, Shu-Chuan;
Cao, Yang;
Yang, Jing;
Mundel, Juan

Publication type:

Article

When New Commercials Do Not Meet Expectations.

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 359, doi. 10.1080/00913367.2013.878887

By:

Chang, Chingching

Publication type:

Article

Advertising Creativity: The Role of Divergence Versus Meaningfulness.

Published in:

Journal of Advertising, 2014, v. 43, n. 3, p. 274, doi. 10.1080/00913367.2013.851630

By:

Lehnert, Kevin;
Till, Brian D.;
Ospina, José Miguel

Publication type:

Article

Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

Published in:

Journal of Advertising, 2013, v. 42, n. 4, p. 320, doi. 10.1080/00913367.2013.795122

By:

Rosengren, Sara;
Dahlén, Micael;
Modig, Erik

Publication type:

Article

Advertiser Risk Taking, Campaign Originality, and Campaign Performance.

Published in:

Journal of Advertising, 2013, v. 42, n. 1, p. 42, doi. 10.1080/00913367.2012.749078

By:

Wang, Guangping;
Dou, Wenyu;
Li, Hairong;
Zhou, Nan

Publication type:

Article

THE DIFFERENTIAL EFFECT OF AD NOVELTY AND MESSAGE USEFULNESS ON BRAND JUDGMENTS.

Published in:

Journal of Advertising, 2011, v. 40, n. 3, p. 5, doi. 10.2753/JOA0091-3367400301

By:

Sheinin, Daniel A.;
Varki, Sajeev;
Ashley, Christy

Publication type:

Article