Co-branding partner selection: The importance of belief revision.
- Published in:
- Journal of Business Economics & Management, 2016, v. 17, n. 4, p. 546, doi. 10.3846/16111699.2016.1197848
- By:
- Publication type:
- Article
Works matching DE "CROSS promotions"
Results: 26
1
2
Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions From Store-Level Scanner Data.
- Published in:
- Journal of Business & Economic Statistics, 2008, v. 26, n. 1, p. 90, doi. 10.1198/073500107000000223
- By:
- Publication type:
- Article
3
What's the Deal with Soundtrack Albums? Metal Music and the Customized Aesthetics of Contemporary Horror.
- Published in:
- 2009
- By:
- Publication type:
- Essay
4
Corporate Brands and Social Brands.
- Published in:
- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 45, doi. 10.2753/IMO0020-8825370402
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- Publication type:
- Article
5
The logo matters: the effect of the logo type on the attitude towards co-products.
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 5, p. 743, doi. 10.1080/02650487.2017.1340926
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- Publication type:
- Article
6
A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING.
- Published in:
- Journal of Applied Economic Sciences, 2009, v. 4, n. 7, p. 36
- By:
- Publication type:
- Article
7
I WANT TO BUY THE ADVERTISED PRODUCT ONLY!
- Published in:
- Journal of Advertising, 2009, v. 38, n. 1, p. 123, doi. 10.2753/JOA0091-3367380108
- By:
- Publication type:
- Article
8
COMPOUNDING CONSUMER INTEREST.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 4, p. 29, doi. 10.1080/00913367.2003.10639145
- By:
- Publication type:
- Article
9
The Benefits and Risks of Strategic Brand Collaboration.
- Published in:
- IUP Journal of Brand Management, 2010, p. 35
- By:
- Publication type:
- Article
10
Does Media Cross-Ownership Translate into Cross-Promotion?
- Published in:
- Journalism Studies, 2015, v. 16, n. 6, p. 868, doi. 10.1080/1461670X.2014.953780
- By:
- Publication type:
- Article
11
Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands.
- Published in:
- Advances in Consumer Research, 2000, v. 27, n. 1, p. 24
- By:
- Publication type:
- Article
12
Cognitive and Relational Perspectives on Brand Equity.
- Published in:
- 1999
- By:
- Publication type:
- Conference Paper/Materials
13
Cross-Category Interactions in Product Perceptions and Choice.
- Published in:
- 1997
- By:
- Publication type:
- Proceeding
14
A Cross-Category Model of Households' Incidence and Quantity Decisions.
- Published in:
- Marketing Science, 2008, v. 27, n. 2, p. 225, doi. 10.1287/mksc.1070.0299
- By:
- Publication type:
- Article
15
The Effects of Cross-Ruff Coupons on Sales and Profits.
- Published in:
- Management Science, 1998, v. 44, n. 11, p. 1501, doi. 10.1287/mnsc.44.11.1501
- By:
- Publication type:
- Article
16
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 17, doi. 10.1177/00222429221083668
- By:
- Publication type:
- Article
17
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 3, p. 1, doi. 10.1509/jmkg.69.3.1.66358
- By:
- Publication type:
- Article
18
“Affluencers” by Bravo: Defining an Audience Through Cross-Promotion.
- Published in:
- Popular Communication, 2012, v. 10, n. 4, p. 286, doi. 10.1080/15405702.2012.715327
- By:
- Publication type:
- Article
19
Hospitality Cobranding: An Experimental Investigation of Enhancement and Erosion in Consumer-Based Brand Equity.
- Published in:
- International Journal of Hospitality & Tourism Administration, 2016, v. 17, n. 4, p. 397, doi. 10.1080/15256480.2016.1226152
- By:
- Publication type:
- Article
20
Executive Insights: Globalization- Scale versus Sensitivity.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 97, doi. 10.1177/1069031X9500300307
- By:
- Publication type:
- Article
21
A REVIEW OF PSYCHOLOGICAL RESEARCH ON CONSUMER PROMOTIONS AND A NEW PERSPECTIVE BASED ON MENTAL ACCOUNTING.
- Published in:
- Vision (09722629), 2006, v. 10, n. 3, p. 35, doi. 10.1177/097226290601000304
- By:
- Publication type:
- Article
22
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 471, doi. 10.1509/jmkr.38.4.471.18912
- By:
- Publication type:
- Article
23
What Do Men Expect? A Study of Apartment Co-Branding Preferences as a Form of Strategic Diversification.
- Published in:
- Leadership & Organizational Management Journal, 2011, v. 2011, n. 2, p. 31
- By:
- Publication type:
- Article
24
Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach.
- Published in:
- Quantitative Marketing & Economics, 2006, v. 4, n. 4, p. 383, doi. 10.1007/s11129-006-9011-3
- By:
- Publication type:
- Article
25
Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models.
- Published in:
- Sport Management Review, 2006, v. 9, n. 1, p. 49, doi. 10.1016/S1441-3523(06)70019-5
- By:
- Publication type:
- Article
26
The effects of between-partner congruity on consumer evaluation of co-branded products.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 11, p. 947, doi. 10.1002/mar.20191
- By:
- Publication type:
- Article