Jagdish N. Sheth Award.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 172, doi. 10.1007/BF02890463
- Publication type:
- Article
Works matching IS 00920703 AND DT 1998 AND VI 26 AND IP 3
Results: 11
1
2
The Low-Income Consumer: Adjusting the Balance of Exchange.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
3
Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Selling With Silk Gloves, Not Brass Knuckles.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
Marketing Channel Management: People, Products, and Programs.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
6
Implementation Requires a Relationship Marketing Paradigm.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 242, doi. 10.1177/0092070398263006
- By:
- Publication type:
- Article
7
Implementation Strategies in the Market-Driven Strategy Era.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 237, doi. 10.1177/0092070398263005
- By:
- Publication type:
- Article
8
Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 222, doi. 10.1177/0092070398263004
- By:
- Publication type:
- Article
9
Alternative Indexes for Monitoring Customer Perceptions of Service Quality: A Comparative Evaluation in a Retail Context.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 209, doi. 10.1177/0092070398263003
- By:
- Publication type:
- Article
10
Interactions Between Marketing and Quality at the SBU Level: Influences and Outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 190, doi. 10.1177/0092070398263002
- By:
- Publication type:
- Article
11
Why Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 3, p. 172, doi. 10.1177/0092070398263001
- By:
- Publication type:
- Article