Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleREINVENTING UNIVERSITY CITY: APPLYING BRANDING PRINCIPLES TO PLACES.AuthorsRead, Dustin C.; Peters, Cara Lee OkleshenPublicationBusiness Case Journal, 2012, Vol 19, Issue 2, p36ISBN9780974664323ISSN1937-8459Publication typeAcademic Journal