UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 98
- By:
- Publication type:
- Article
Works matching IS 19391161 AND DT 2012 AND VI 7 AND IP 2
Results: 9
1
2
THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 86
- By:
- Publication type:
- Article
3
IDENTIFYING BARRIERS OF MOBILE MARKETING IN THE AGRICULTURAL SECTION: A CASE STUDY IN IRAN.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 78
- By:
- Publication type:
- Article
4
CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 65
- By:
- Publication type:
- Article
5
EFFECT OF QR CODES ON CONSUMER ATTITUDES.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 52
- By:
- Publication type:
- Article
6
A PRELIMINARY MODEL FOR MOBILE PAYMENT ACCEPTANCE.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 37
- By:
- Publication type:
- Article
7
THE FTC PRIVACY REPORT: WHAT THE REPORT MEANS AND HOW YOU CAN GET AHEAD OF ENFORCEMENT TRENDS BY IMPLEMENTING BEST PRACTICES NOW.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 26
- By:
- Publication type:
- Article
8
ATTITUDES TOWARD AND BEHAVIORAL INTENTIONS TO ADOPT MOBILE MARKETING: COMPARISONS OF GEN Y IN THE UNITED STATES, FRANCE AND CHINA.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 5
- By:
- Publication type:
- Article
9
EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 1
- By:
- Publication type:
- Article