Assessing Management Performance with Brand Caused Earnings (BCE).Published in:IUP Journal of Brand Management, 2012, v. 9, n. 1, p. 40By:Pfoertsch, WaldemarPublication type:Article
Factors Influencing the Bangladeshi Consumers Purchase Decision Regarding Fast Moving Consumer Goods: An Exploratory Study.Published in:IUP Journal of Brand Management, 2012, v. 9, n. 1, p. 7By:Ullah, G. M. Shafayet;Prince, Panuel RozarioPublication type:Article
Employees' Brand Commitment and Career Stages: Empirical Evidence from Indian Universities.Published in:IUP Journal of Brand Management, 2012, v. 9, n. 1, p. 28By:Modi, Ashwin;Patel, Jayesh D.Publication type:Article