Works matching IS 09729097 AND DT 2010
Results: 15
A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services.
- Published in:
- IUP Journal of Brand Management, 2010, p. 7
- By:
- Publication type:
- Article
Factors Influencing Choice of Tourist Destinations: A Study of North India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 116
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- Publication type:
- Article
Employer Branding: A Study of Its Relevance in India.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 51
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- Publication type:
- Article
Brand Personality and Consumer Congruity: Implications for Advertising Strategy.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 7
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- Publication type:
- Article
The Inter-Organizational Dynamics of Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 34
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- Publication type:
- Article
Leveraging the Luxury Partner-Brand: Strategic Portfolio Motives.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 7
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- Publication type:
- Article
Effective Brand Management Through Consumer Profiling Using Clustering.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 20
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- Publication type:
- Article
Branding a Commodity: Pista House's 'Hyderabadi Haleem'.
- Published in:
- 2010
- By:
- Publication type:
- Case Study
The Benefits and Risks of Strategic Brand Collaboration.
- Published in:
- IUP Journal of Brand Management, 2010, p. 35
- By:
- Publication type:
- Article
Destination Branding: A Case Study of Hong Kong.
- Published in:
- IUP Journal of Brand Management, 2010, p. 49
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- Publication type:
- Article
Brand Preference Factors of Passenger Cars: An Empirical Assessment.
- Published in:
- IUP Journal of Brand Management, 2010, p. 18
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- Publication type:
- Article
A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92
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- Publication type:
- Article
Analytical Study of Association Between Celebrity Advertising and Brand Recall.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 25
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- Publication type:
- Article
Accounting for Brands: Contemporary Issues and Alternative Options.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 105
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- Publication type:
- Article
A Brand Triangle Model to Avoid Branding Myopia.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 76
- By:
- Publication type:
- Article