Works matching DE "ADVERTISING spending"
Results: 611
Going Native.
- Published in:
- 2015
- Publication type:
- Chart/Diagram/Graph
ADVERTISING EXPENDITURE AND CONSUMER DEMAND.
- Published in:
- Oxford Economic Papers, 1968, v. 20, n. 3, p. 394, doi. 10.1093/oxfordjournals.oep.a041105
- By:
- Publication type:
- Article
Strategic advertising in the aftermath of a corporate scandal.
- Published in:
- Manchester School (1463-6786), 2024, v. 92, n. 6, p. 663, doi. 10.1111/manc.12492
- By:
- Publication type:
- Article
أثر حجم الإنفاق الإعلاني في الألفية الثالثة على الاقتصاد الوطني ) دراسة حالة المملكة الأردنية الهاشمية (
- Published in:
- Global Journal of Economics & Business, 2020, v. 8, n. 1, p. 60, doi. 10.31559/GJEB2020.8.1.5
- By:
- Publication type:
- Article
Impact of advertising expenditure on firm performance: Evidence from listed companies of Pakistan.
- Published in:
- International Journal of Financial Engineering, 2022, v. 9, n. 3, p. 1, doi. 10.1142/S2424786322500128
- By:
- Publication type:
- Article
How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?
- Published in:
- Health Promotion Practice, 2004, v. 5, n. 3, p. 84, doi. 10.1177/1524839904264600
- By:
- Publication type:
- Article
Advertising Expenditure, Enplanement, and Market Concentration.
- Published in:
- International Journal of the Economics of Business, 2010, v. 17, n. 2, p. 147, doi. 10.1080/13571516.2010.483084
- By:
- Publication type:
- Article
Advertising and Steiner’s Dual Stage Model: Our Assessment.
- Published in:
- International Journal of the Economics of Business, 2006, v. 13, n. 1, p. 39, doi. 10.1080/13571510500519939
- By:
- Publication type:
- Article
The Effect of Advertising Expenditures on the Profitability of Iranian Textiles Industries (Nonlinear Approach).
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 2, p. 166
- By:
- Publication type:
- Article
Corporate social responsibility and investor relationship management.
- Published in:
- Financial Review, 2024, v. 59, n. 3, p. 657, doi. 10.1111/fire.12377
- By:
- Publication type:
- Article
Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas.
- Published in:
- El Profesional de la Información, 2021, v. 30, n. 3, p. 1, doi. 10.3145/epi.2021.may.13
- By:
- Publication type:
- Article
RELATIONSHIP OF ADVERTISING APPEALS, CORPORATE REPUTATION AND BRAND ADVOCACY: THE MEDIATION ROLE OF BRAND LOYALTY.
- Published in:
- LogForum, 2020, v. 16, n. 2, p. 287, doi. 10.17270/J.LOG.2020.383
- By:
- Publication type:
- Article
Inequality aversion in cooperative advertising in supply chain: an experimental study.
- Published in:
- International Journal of Production Research, 2022, v. 60, n. 23, p. 7113, doi. 10.1080/00207543.2021.2004465
- By:
- Publication type:
- Article
Advertising spend and its impact on FMCG profitability (A case study of Unilever and Procter & Gamble).
- Published in:
- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 30
- By:
- Publication type:
- Article
Impact of Advertising and Sales Promotion Expenditures on Sales of National & Multinational FMCG Organizations in Pakistan - A Comparative Study on Nestle Pakistan Limited and Shield Corporation Limited.
- Published in:
- Journal of Marketing & Management, 2024, v. 15, n. 1, p. 1
- By:
- Publication type:
- Article
Impact of Advertising Expense on the Profitability of Banks: A Study on the Leading Banks of Pakistan.
- Published in:
- Journal of Marketing & Management, 2023, v. 14, n. 2, p. 30
- By:
- Publication type:
- Article
Impact of Advertising Expenditure on the Sales of the Textile Industry: (A Case Study of Leading Textile Companies in Pakistan).
- Published in:
- Journal of Marketing & Management, 2023, v. 14, n. 1, p. 33
- By:
- Publication type:
- Article
Examining the Correlation Between Hofstede's Dimensions and the Media Expenditure in the Global Market.
- Published in:
- Journal of Marketing & Management, 2019, v. 10, n. 1, p. 19
- By:
- Publication type:
- Article
ANALIZA ZASTUPLJENOSTI OGLAŠAVANJA PUTEM INTERNETA U ORGANIZACIJAMA U SRBIJI.
- Published in:
- InfoM, 2012, n. 42, p. 4
- By:
- Publication type:
- Article
THE IMPACT OF THE GREAT RECESSION ON S&P 500 FIRMS AND THEIR MARKETING EFFORTS: AN EMPIRICAL ANALYSIS.
- Published in:
- International Journal of Business & Economics Perspectives, 2016, v. 11, n. 1, p. 51
- By:
- Publication type:
- Article
Reconversion in a declining market: the return to profitability of the print newspaper industry.
- Published in:
- Journal of Media Business Studies, 2023, v. 20, n. 2, p. 204, doi. 10.1080/16522354.2022.2104556
- By:
- Publication type:
- Article
The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.
- Published in:
- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
- Publication type:
- Article
LA SENSIBILITÀ DELLA PUBBLICITÀ Al CICLI ECONOMICI: IL CASO DELL'ITALIA.
- Published in:
- Communicative Business. Italian Research Review on Business Communication, 2010, p. 111
- By:
- Publication type:
- Article
Measuring the effects of advertising on green industry sales: a generalized propensity score approach.
- Published in:
- Applied Economics, 2019, v. 51, n. 12, p. 1303, doi. 10.1080/00036846.2018.1527448
- By:
- Publication type:
- Article
Using investment-based techniques to prove the 'bottom line' value of research and give CEOs what they want.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 117, doi. 10.1177/147078530604800203
- By:
- Publication type:
- Article
Cognitive evaluation: prompts used to measure sponsorship awareness.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 435, doi. 10.1177/147078530304500401
- By:
- Publication type:
- Article
Yazılı Reklamda Aldatma Algısı Üzerine Bir ön Çalışma.
- Published in:
- Cag University Journal of Social Sciences, 2010, v. 7, n. 2, p. 24
- By:
- Publication type:
- Article
Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013–2019.
- Published in:
- PLoS ONE, 2021, v. 16, n. 5, p. 1, doi. 10.1371/journal.pone.0251203
- By:
- Publication type:
- Article
Advertising and tax avoidance.
- Published in:
- Review of Quantitative Finance & Accounting, 2020, v. 54, n. 2, p. 479, doi. 10.1007/s11156-019-00796-6
- By:
- Publication type:
- Article
Advertising intensity, investor recognition, and implied cost of capital.
- Published in:
- Review of Quantitative Finance & Accounting, 2012, v. 38, n. 3, p. 275, doi. 10.1007/s11156-011-0228-1
- By:
- Publication type:
- Article
Capital Budgeting for Advertising Expenditures: A Contingent Claims Approach.
- Published in:
- Review of Quantitative Finance & Accounting, 1997, v. 8, n. 2, p. 109, doi. 10.1023/A:1008245732205
- By:
- Publication type:
- Article
Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information.
- Published in:
- International Journal of Electronic Commerce, 2023, v. 27, n. 1, p. 100, doi. 10.1080/10864415.2022.2158597
- By:
- Publication type:
- Article
Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry.
- Published in:
- Journal of Hospitality Marketing & Management, 2019, v. 28, n. 8, p. 1010, doi. 10.1080/19368623.2019.1572563
- By:
- Publication type:
- Article
Investors' response to advertising: the role of media.
- Published in:
- Journal of Marketing Management, 2020, v. 36, n. 15/16, p. 1505, doi. 10.1080/0267257X.2020.1767680
- By:
- Publication type:
- Article
Identifying the Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese: A Two-Step Panel Data Approach.
- Published in:
- Journal of Agricultural & Resource Economics, 2002, v. 27, n. 1, p. 165
- By:
- Publication type:
- Article
Advertising Traded Goods.
- Published in:
- Journal of Agricultural & Resource Economics, 1999, v. 24, n. 1, p. 38
- By:
- Publication type:
- Article
Optimal Choice of Generic Milk Advertising Expenditures by Media Outlet.
- Published in:
- Journal of Agricultural & Resource Economics, 1998, v. 23, n. 1, p. 155
- By:
- Publication type:
- Article
Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?
- Published in:
- Information Systems Research, 2024, v. 35, n. 3, p. 1011, doi. 10.1287/isre.2022.0283
- By:
- Publication type:
- Article
Flexible and Committed Advertising Contracts in Electronic Retailing.
- Published in:
- Information Systems Research, 2020, v. 31, n. 2, p. 323, doi. 10.1287/isre.2019.0886
- By:
- Publication type:
- Article
Advertising Strategies in Electronic Retailing: A Differential Games Approach.
- Published in:
- Information Systems Research, 2012, v. 23, n. 3, p. 903, doi. 10.1287/isre.1110.0377
- By:
- Publication type:
- Article
Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions.
- Published in:
- British Journal of Management, 2021, v. 32, n. 4, p. 1359, doi. 10.1111/1467-8551.12432
- By:
- Publication type:
- Article
Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers.
- Published in:
- British Journal of Management, 2021, v. 32, n. 2, p. 283, doi. 10.1111/1467-8551.12378
- By:
- Publication type:
- Article
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 91, doi. 10.1080/10641734.2009.10505268
- By:
- Publication type:
- Article
The Effects of Advertising Spending on Satisfaction: A Comparison Study of Bank and Supermarket Industries.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 87, doi. 10.1080/10641734.2008.10505250
- By:
- Publication type:
- Article
Leading National Advertisers' Uses of Advergames.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 1, doi. 10.1080/10641734.2008.10505243
- By:
- Publication type:
- Article
Advertising Budget Practices: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 17
- By:
- Publication type:
- Article
BEYOND THEATRICAL MARKETING: Play Banns in the Records of Kent, Sussex, and Lincolnshire.
- Published in:
- Medieval English Theatre, 2014, v. 36, p. 3
- By:
- Publication type:
- Article
The Internationalisation of Advertising Services in a Changing Regulatory Environment.
- Published in:
- Service Industries Journal, 1995, v. 15, n. 3, p. 276, doi. 10.1080/02642069500000035
- By:
- Publication type:
- Article
Cooperative advertising in social networks with positive externalities.
- Published in:
- Naval Research Logistics, 2022, v. 69, n. 5, p. 702, doi. 10.1002/nav.22043
- By:
- Publication type:
- Article
DIFFERING DIMENSIONS.
- Published in:
- Marketing Research, 2004, v. 16, n. 3, p. 8
- By:
- Publication type:
- Article