Works matching Product placement in mass media

Results: 136

Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 1, doi. 10.1300/J057v10n01_01

By:

Galician, Mary-Lou

Publication type:

Article

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics.

Published in:

2009

By:

Jayashree, V.

Publication type:

Book Review

Product Placement in Mass Media: A Review and Bibliometric Analysis.

Published in:

Journal of Advertising, 2019, v. 48, n. 2, p. 215, doi. 10.1080/00913367.2019.1567409

By:

Guo, Fu;
Ye, Guoquan;
Hudders, Liselot;
Lv, Wei;
Li, Mingming;
Duffy, Vincent G.

Publication type:

Article

Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics.

Published in:

2006

By:

Chisnall, Peter M.

Publication type:

Book Review

Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy.

Published in:

Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 37, doi. 10.1300/J057v10n01_04

By:

Kretchmer, Susan B.

Publication type:

Article

ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.

Published in:

Journal of International Social Research, 2021, v. 14, n. 76, p. 657

By:

OKKAY, İpek

Publication type:

Article

BUY-OLOGY-why we buy.

Published in:: Marketing Research, 2009, v. 21, n. 1, p. 5
Publication type:: Article

Research Opportunities at the Movies.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 662, doi. 10.1287/mksc.1050.0155

By:

Krider, Robert E.

Publication type:

Article

Hot topics in advertising research.

Published in:

2013

By:

Taylor, Charles R.

Publication type:

Editorial

Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview with Michael F. Jacobson.

Published in:

2004

By:

Galician, Mary-Lou

Publication type:

Interview

Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements.

Published in:

Atlantic Journal of Communication, 2008, v. 16, n. 1, p. 49, doi. 10.1080/15456870701647656

By:

Pompper, Donnalyn;
Choo, Yih-Farn

Publication type:

Article

Articulate your message: Op-ed placements offer tactical edge for PR pros.

Published in:

Public Relations Tactics, 2013, v. 20, n. 2, p. 15

By:

Jeffery, Jack

Publication type:

Article

AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING.

Published in:

Journal of Knowledge Economy & Knowledge Management, 2013, v. 8, n. 2, p. 145

By:

KARATAŞ GÜMÜŞTAŞ, Nilgün;
ELVERİCİ, Aslı;
CİDE DEMİR, Hale;
YOZGAT, Uğur

Publication type:

Article

A Location-Based Service for Handyman Order Placement.

Published in:

Journal of Systems Integration (1804-2724), 2017, v. 8, n. 4, p. 29, doi. 10.20470/jsi.v8i4.309

By:

Kasamani, Bernard Shibwabo;
Gikundi, Denis

Publication type:

Article

Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 43, doi. 10.1080/15252019.2015.1021432

By:

Siemens, Jennifer Christie;
Smith, Scott;
Fisher, Dan

Publication type:

Article

Idolizing "My Love from the Star": Idol attachment and fanaticism of luxury brands.

Published in:

Psychology & Marketing, 2019, v. 36, n. 2, p. 120, doi. 10.1002/mar.21163

By:

Cheah, Isaac;
Liang, Johan;
Phau, Ian

Publication type:

Article

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926

By:

Barnhardt, Terrence M.;
Manzano, Isabel;
Brito, Maria;
Myrick, Melissa;
Smith, Steven M.

Publication type:

Article

Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos.

Published in:

Psychology & Marketing, 2008, v. 25, n. 10, p. 923, doi. 10.1002/mar.20246

By:

Schemer, Christian;
Matthes, Jörg;
Wirth, Werner;
Textor, Samuel

Publication type:

Article

ARE DIRECT TO CONSUMER ADVERTISMENTS OF PRESCRIPTION DRUGS EDUCATIONAL?: COMPARING 1992 TO 2002.

Published in:

Journal of Drug Education, 2005, v. 35, n. 3, p. 217, doi. 10.2190/1VAK-BCNG-EHCC-BVLD

By:

Curry, Timothy Jon;
Jarosch, Jeff;
Pacholok, Shelley

Publication type:

Article

Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies.

Published in:

Marketing Letters, 2016, v. 27, n. 3, p. 461, doi. 10.1007/s11002-015-9347-0

By:

Verhellen, Yann;
Dens, Nathalie;
Pelsmacker, Patrick

Publication type:

Article

Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

Published in:

Revista de Comunicación, 2010, v. 9, p. 60

By:

de Velásquez, Mela Salazar;
Lau Chufon, Eyleen

Publication type:

Article

Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.

Published in:

CyberPsychology, Behavior & Social Networking, 2011, v. 14, n. 7/8, p. 439, doi. 10.1089/cyber.2010.0031

By:

Seung-Chul Yoo;
Peña, Jorge

Publication type:

Article

Television Brandcasting: The Return of the Content-Promotion Hybrid, London: Routledge.

Published in:

2016

By:

Ward, Sam

Publication type:

Book Review

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27

By:

Karniouchina, Ekaterina V;
Uslay, Can;
Erenburg, Grigori

Publication type:

Article

Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data.

Published in:

Journal of Marketing, 2010, v. 74, n. 3, p. 18, doi. 10.1509/jmkg.74.3.018

By:

Schweidel, David A;
Kent, Robert J

Publication type:

Article

Alcohol Product Placements and the Third-Person Effect.

Published in:

Television & New Media, 2011, v. 12, n. 5, p. 412, doi. 10.1177/1527476410385477

By:

Shin, Dong-Hee;
Kim, Jun Kyo

Publication type:

Article

Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.

Published in:

American Business Law Journal, 2014, v. 51, n. 4, p. 721, doi. 10.1111/ablj.12038

By:

Reid, Rita‐Marie Cain

Publication type:

Article

Indicators and methodologies for the assessment of product placement.

Published in:

Journal of Media Research, 2015, v. 8, n. 2, p. 27

By:

PAPP-VÁRY, Árpád

Publication type:

Article

In-Film Placements of Product Brands in Hindi Films: Practices and Preferences.

Published in:

South Asian Journal of Management, 2012, v. 19, n. 2, p. 37

By:

Kureshi, Sonal;
Sood, Vandana

Publication type:

Article

Recall of Products Placed as Prizes Versus Commercials in Game Shows.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 43, doi. 10.1080/10641734.2007.10505207

By:

Gupta, Pola B.;
Gould, Stephen J.

Publication type:

Article

Correction Notice.

Published in:: 1997
Publication type:: Correction Notice

Notabene.

Published in:

Communicatio Socialis, 2010, v. 43, n. 3, p. 323, doi. 10.5771/0010-3497-2010-3-323

By:

Oertel, Ferdinand

Publication type:

Article

Product Placement in Hollywood Films: A History.

Published in:

2005

By:

Lancaster, David

Publication type:

Book Review

Product placement triumphs.

Published in:: Marketing Research, 2008, v. 20, n. 3, p. 5
Publication type:: Article

Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability.

Published in:

Marketing Bulletin, 2004, v. 15, p. 1

By:

Brennan, Stacey;
Rosenberger III, Philip J.;
Hementera, Veronica

Publication type:

Article

Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours.

Published in:

International Journal of Advertising, 2019, v. 38, n. 1, p. 50, doi. 10.1080/02650487.2017.1391678

By:

Shoenberger, Heather;
Kim, Eunjin (Anna)

Publication type:

Article

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672

By:

Naderer, Brigitte;
Matthes, Jörg;
Marquart, Franziska;
Mayrhofer, Mira

Publication type:

Article

The effect of product placement on persuasion for mobile phone games.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060

By:

Hui-Fei Lin

Publication type:

Article

How using versus showing interaction between characters and products boosts product placement effectiveness.

Published in:

International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653

By:

Kamleitner, Bernadette;
Jyote, Abul Khair

Publication type:

Article

PP for 'product placement' or 'puzzled public'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 419, doi. 10.2501/IJa-32-3-419-442

By:

Tessitore, Tina;
Geuens, Maggie

Publication type:

Article

Fancy a coffee with Friends in 'Central Perk'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417

By:

Muzellec, Laurent;
Kanitz, Christopher;
Lynn, Theodore

Publication type:

Article

Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044

By:

Herrewijn, Laura;
Poels, Karolien

Publication type:

Article

Unpaid product placement: The elephant in the room in UK TV's new paid-for product placement market.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 703, doi. 10.2501/IJA-31-4-703-718

By:

Hackley, Chris;
Hackley née Tiwsakul, Rungpaka Amy

Publication type:

Article

The implicit influence of bimodal brand placement on children.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484

By:

Hang, Haiming

Publication type:

Article

Young adults' responses to product placement in movies and television shows.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 479, doi. 10.2501/IJA-30-3-479-507

By:

Lee, Taejun (David);
Yongjun Sung;
Sejung Marina Choi

Publication type:

Article

Mixing advertising and editorial content in radio programmes.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 425, doi. 10.2501/IJA-30-3-425-446

By:

van Reijmersdal, Eva A.

Publication type:

Article

Product placement in movies and on Broadway.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 373, doi. 10.2501/IJA-30-3-373-398

By:

Wilson, Rick T.;
Till, Brian D.

Publication type:

Article

Memory and perception of brand mentions and placement of brands in songs.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916

By:

Delattre, Eric;
Colovic, Ana

Publication type:

Article

Product placement in entertainment media.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 783, doi. 10.2501/S0265048709200904

By:

Chang, Susan;
Newell, Jay;
Salmon, Charles T.

Publication type:

Article

Today's practice of brand placement and the industry behind it.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 761, doi. 10.2501/S0265048709200898

By:

Smit, Edith;
van Reijmersdal, Eva;
Neijens, Peter

Publication type:

Article