Works matching AU Zeithaml, Valarie A.


Results: 29
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    Cost-effective service excellence.

    Published in:
    Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 59, doi. 10.1007/s11747-017-0560-7
    By:
    • Wirtz, Jochen;
    • Zeithaml, Valarie
    Publication type:
    Article
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    Forward-Looking Focus: Can Firms Have Adaptive Foresight?

    Published in:
    Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731
    By:
    • Zeithaml, Valarie A.;
    • Bolton, Ruth N.;
    • Deighton, John;
    • Keiningham, Timothy L.;
    • Lemon, Katherine N.;
    • Petersen, J. Andrew
    Publication type:
    Article
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