ADVERTISING PLANNING: MATHEMATICAL MODELS IN ADVERTISING MEDIA PLANNING.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
Works matching Advertising mathematical models
Results: 28
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2
Effect of demand boosting policy on optimal inventory policy for imperfect lot size with backorder in fuzzy environment.
- Published in:
- Control & Cybernetics, 2012, v. 42, n. 1, p. 191
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- Publication type:
- Article
3
Approaches of influence maximization in social networks with positive and negative opinions.
- Published in:
- DYNA - Ingeniería e Industria, 2015, v. 90, n. 4, p. 407, doi. 10.6036/7583
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- Publication type:
- Article
4
New Product Warranty: Empirical Evidence from Polish and Slovenian Furniture Industry.
- Published in:
- Wood Industry / Drvna Industrija, 2017, v. 68, n. 1, p. 17, doi. 10.5552/drind.2017.1610
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- Publication type:
- Article
5
EVALUATING THE MULTIVARIATE BETA BINOMIAL DISTRIBUTION FOR ESTIMATING MAGAZINE AND INTERNET EXPOSURE FREQUENCY DISTRIBUTIONS.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 1, p. 7, doi. 10.2753/JOA0091-3367400101
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- Publication type:
- Article
6
Mathematical Models for Economic and Political Advertising Campaigns.
- Published in:
- Operations Research, 1977, v. 25, n. 1, p. 1, doi. 10.1287/opre.25.1.1
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- Publication type:
- Article
7
The Two-Sided Mirror: How Correcting For Diagnosticity Impacts Social Comparisons With Advertisement Models.
- Published in:
- 2011
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- Publication type:
- Abstract
8
A PROPOSED FORMULA FOR HORIZONTAL REVENUE ALLOCATION IN NIGERIA.
- Published in:
- Asia-Pacific Journal of Operational Research, 2012, v. 29, n. 6, p. -1, doi. 10.1142/S0217595912500339
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- Publication type:
- Article
9
On the dynamics of workforce-mix in a manpower system.
- Published in:
- Orion, 2016, v. 32, n. 2, p. 105, doi. 10.5784/32-2-534
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- Publication type:
- Article
10
Dynamics and adaptive control of a Duopoly advertising model based on heterogeneous expectations.
- Published in:
- Nonlinear Dynamics, 2012, v. 67, n. 1, p. 129, doi. 10.1007/s11071-011-9964-y
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- Publication type:
- Article
11
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354
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- Publication type:
- Article
12
THE DYNAMIC MODEL OF ADVERTISING COSTS.
- Published in:
- Economic Computation & Economic Cybernetics Studies & Research, 2018, v. 52, n. 1, p. 201, doi. 10.24818/18423264/52.1.18.12
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- Publication type:
- Article
13
Securing one-way hash chain based incentive mechanism for vehicular ad hoc networks.
- Published in:
- Peer-to-Peer Networking & Applications, 2014, v. 7, n. 4, p. 737, doi. 10.1007/s12083-012-0178-y
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- Publication type:
- Article
14
A Collaborating Supply Chain Inventory Model Including Linear Time-Dependent, Inventory, and Advertisement-Dependent Demand Considering Carbon Regulations.
- Published in:
- Mathematical Modelling of Engineering Problems, 2023, v. 10, n. 1, p. 227, doi. 10.18280/mmep.100126
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- Publication type:
- Article
15
The Maturation of the Science of Media Selection.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 4, p. 490, doi. 10.1007/BF02729886
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- Publication type:
- Article
16
Effects of online advertising and consumer engagement on a social media platform.
- Published in:
- Journal of Southeast University (English Edition), 2023, v. 39, n. 4, p. 426, doi. 10.3969/j.issn.1003-7985.2023.04.012
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- Publication type:
- Article
17
The Value of Competition among Agencies in Developing Ad Campaigns: Revisiting Gross's Model.
- Published in:
- Journal of Advertising, 1996, v. 25, n. 1, p. 51, doi. 10.1080/00913367.1996.10673495
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- Publication type:
- Article
18
A brand share model for Canadian cigarettes.
- Published in:
- Canadian Journal of Statistics, 1980, v. 8, n. 2, p. 205, doi. 10.2307/3315232
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- Publication type:
- Article
19
THE MEASUREMENT OF ADVERTISING.
- Published in:
- Journal of the Royal Statistical Society: Series C (Applied Statistics), 1966, v. 15, n. 2, p. 65, doi. 10.2307/2985664
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- Publication type:
- Article
20
ВИКОРИСТАННЯ ЕВРИСТИЧНИХ МЕТОДІВ У МАРКЕТИНГОВОМУ МОДЕЛЮВАННІ.
- Published in:
- Galician economic journal, 2021, v. 69, n. 2, p. 137, doi. 10.33108/galicianvisnyk_tntu2021.02.137
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- Publication type:
- Article
21
How Does Brand Awareness-Attitude Affect Marketing Strategy?
- Published in:
- Journal of Marketing, 1967, v. 31, n. 4, p. 64, doi. 10.2307/1249470
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- Publication type:
- Article
22
Real Models in Marketing, or Phony Games?
- Published in:
- Journal of Marketing, 1963, v. 27, n. 2, p. 70, doi. 10.2307/1248376
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- Publication type:
- Article
23
What Models in Marketing?
- Published in:
- Journal of Marketing, 1963, v. 27, n. 2, p. 73, doi. 10.2307/1248377
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- Publication type:
- Article
24
Sulle politiche pubblicitarie: alcune considerazioni.
- Published in:
- Economia Aziendale Online, 2012, v. 3, n. 2, p. 229, doi. 10.4485/ea2038-5498.003.0017
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- Publication type:
- Article
25
Target Programming with Multicriterial Restrictions Application to the Defense Budget Optimization.
- Published in:
- Advances in Military Technology, 2019, v. 14, n. 2, p. 213, doi. 10.3849/aimt.01291
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- Publication type:
- Article
26
Optimal advertising pulsation policies: a dynamic programming approach.
- Published in:
- Journal of the Operational Research Society, 2001, v. 52, n. 11, p. 1244, doi. 10.1057/palgrave.jors.2601219
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- Publication type:
- Article
27
Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 284, doi. 10.2307/3150693
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- Publication type:
- Article
28
Advertising and congestion management for a museum temporary exhibition.
- Published in:
- Central European Journal of Operations Research, 2002, v. 10, n. 2, p. 149
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- Publication type:
- Article