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The Mediation Role of City Brand Love in the Relationship Between the Influence of Destination Image and Experiential Value of Visitation on Revisit Intention and its Implications on CSR Practices.
- Published in:
- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 3, p. 2867
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- Article
Exploring employee engagement in internal branding: a case study of commercial banks in Urban Masvingo.
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- International Journal of Research in Business & Social Science, 2024, v. 13, n. 7, p. 230, doi. 10.20525/ijrbs.v13i7.3785
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- Article
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.
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- Journal of Marketing, 2025, v. 89, n. 1, p. 135, doi. 10.1177/00222429241266586
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- Article
Funktionsverlagerungen nebst Renditekennziffern RoCE, RoS und RoI zur planerischen Verrechnungspreisbestimmung im Rahmen eines APA-Verfahrens — Eine kritische Analyse und Lösungsansätze für die Praxis.
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- Die Unternehmensbesteuerung (Ubg), 2024, v. 17, n. 12, p. 672, doi. 10.9785/ubg-2024-171203
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- Article
THE TRIADIC NEXUS: UNDERSTANDING THE INTERPLAY AND SEMANTIC BOUNDARIES BETWEEN PLACE IDENTITY, PLACE IMAGE, AND PLACE REPUTATION.
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- Folia Geographica, 2024, v. 66, n. 1, p. 69
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- Article
Graph-basedmethods for discrete choice.
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- Network Science, 2024, v. 12, n. 1, p. 21, doi. 10.1017/nws.2023.20
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- Article
Training Model for Improving the Competence of MSME Human Resources in Responding to the New Customer Path and Brand Strategy Product for Creative Economy Sector (Survey on MSMEs in West Java Province, Case Study of Bandung Regency).
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- Quality - Access to Success, 2024, v. 25, n. 203, p. 289, doi. 10.47750/QAS/25.203.30
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- Article
A study to Chinese domestic luxury visual brand logo: From domestic to global.
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- Journal of Graphic Engineering & Design (JGED), 2024, v. 15, n. 4, p. 19, doi. 10.24867/JGED-2024-4-019
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- Article
Empowered by representation: How plus‐size models create brand evangelists.
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- Psychology & Marketing, 2025, v. 42, n. 1, p. 236, doi. 10.1002/mar.22122
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- Article
Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies.
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- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2024, v. 12, n. 3, p. 133, doi. 10.2478/eoik-2024-0043
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- Article
Echtzeit-Analyse von Markenkommunikation mit Hilfe von KI.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 4, p. 49
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- Article
A MÁRKAÉRTÉK BEMUTATÁSÁNAK KIHÍVÁSAI – TECHNOLÓGIAI ÉS LUXUSMÁRKÁK EMPIRIKUS VIZSGÁLATA.
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- Vezetéstudomány / Budapest Management Review, 2024, p. 30, doi. 10.14267/VEZTUD.2024.KSZ.03
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- Article
Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective.
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- Sustainability (2071-1050), 2024, v. 16, n. 22, p. 10031, doi. 10.3390/su162210031
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- Article
Operational Strategy Analysis of Fashion Brands to Develop Digital Assets Under the Sustainability Goals.
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- Systems, 2024, v. 12, n. 11, p. 449, doi. 10.3390/systems12110449
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- Article
A new blueprint for powerful and authentic personal branding.
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- Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007
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- Article
Estimating organic premiums in the US fluid milk market.
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- Renewable Agriculture & Food Systems, 2009, v. 24, n. 3, p. 197, doi. 10.1017/S1742170509002579
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- Article
Japan's Nation Branding.
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- Economy, Culture & History Japan Spotlight Bimonthly, 2010, v. 29, n. 4, p. 35
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- Article
PUBLIC LIBRARIES AND MARKETING.
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- Kentucky Libraries, 2014, v. 78, n. 3, p. 6
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- Article
The Swiss National Brand.
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- University of Auckland Business Review, 2011, v. 14, n. 1, p. 16
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- Article
Re-launching the New Zealand Wine Growers branding strategy.
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- University of Auckland Business Review, 2011, v. 14, n. 1, p. 15
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- Article
National Branding for New Zealand Exports.
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- University of Auckland Business Review, 2011, v. 14, n. 1, p. 7
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- Article
Case Study: Inspiring Good Times.
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- 2007
- Publication type:
- Case Study
The importance of being branded.
- Published in:
- University of Auckland Business Review, 2007, v. 9, n. 2, p. 56
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- Article
Technical education builds our brand and your skills.
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- Tribology & Lubrication Technology, 2013, v. 69, n. 2, p. 7
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- Article
Spreading our brand globally.
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- Tribology & Lubrication Technology, 2011, v. 67, n. 4, p. 4
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- Article
MODELLING THE NEW BRAND EQUITY OF DESTINATION THEORY AND TRAVEL INTENTION: AN EMPIRICAL STUDY FROM VIETNAM.
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- Tourism & Hospitality Management, 2023, v. 29, n. 3, p. 349, doi. 10.20867/thm.29.3.3
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- Article
OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS.
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- Tourism & Hospitality Management, 2023, v. 29, n. 2, p. 303, doi. 10.20867/thm.29.2.9
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- Article
COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS.
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- Tourism & Hospitality Management, 2022, v. 28, n. 3, p. 519, doi. 10.20867/thm.28.3.2
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- Article
CONCEPTUALISING TOURIST BASED BRAND-EQUITY PYRAMID: AN APPLICATION OF KELLER BRAND PYRAMID MODEL TO DESTINATIONS.
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- Tourism & Hospitality Management, 2017, v. 23, n. 1, p. 119, doi. 10.20867/thm.23.1.1
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- Article
EDITORIAL.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 149
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- Article
UMBRELLA BRANDING IN TOURISM -- MODEL REGIONS OF ISTRIA AND DALMATIA.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 201, doi. 10.20867/thm.19.2.4
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- Article
COMPETITIVENESS OF KVARNER REGION: CHALLENGES FOR DESTINATION MANAGEMENT AND BRANDING.
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- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 217, doi. 10.20867/thm.19.2.5
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- Article
TOURISTIC DESTINATION AMBASSADORS, CASE ANALYSIS AND CONCEPTUALIZATION. HOW TO BETTER UNDERSTAND AND USE BRAND AMBASSADORS IN COGNITIVE, AFFECTIVE AND EXPERIENTIAL APPROACHES.
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- Tourism & Hospitality Management, 2012, v. 18, n. 2, p. 229, doi. 10.20867/thm.18.2.5
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- Article
Participation in online activation (#) campaigns: A look at the drivers in an African setting.
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- Legon Journal of the Humanities, 2018, v. 29, n. 2, p. 308, doi. 10.4314/ljh.v29i2.12
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- Article
Surf's Up: Work, Life, Balance and Brand in a New Age Capitalist Organization.
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- Sociology, 2010, v. 44, n. 3, p. 395, doi. 10.1177/0038038510362479
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- Article
Brand conceptualization for academic libraries: A grounded theory approach.
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- Malaysian Journal of Library & Information Science, 2024, v. 29, n. 1, p. 29, doi. 10.22452/mjlis.vol29no1.2
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- Article
Georgia Library Association Executive Board Officer Candidates for 2025.
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- Georgia Library Quarterly, 2024, v. 61, n. 3, p. 33, doi. 10.62915/2157-0396.2762
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- Article
Arvind launches anti-viral shirting fabric under 'Intellifabrix' brand.
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- 2020
- Publication type:
- Product Review
Composite Materials Ltd renamed as Base Materials.
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- Man-Made Textiles in India, 2013, v. 41, n. 7, p. 258
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- Article
Brand building in textiles important, says Plan panel.
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- Man-Made Textiles in India, 2007, v. 50, n. 11, p. 417
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- Article
Digitally Born Products.
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- AATCC Review, 2022, v. 22, n. 4, p. 26
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- Article
MANAGEMENT CASE I: Mehta Soya: A Promotional Conundrum.
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- Vikalpa: The Journal for Decision Makers, 2013, v. 38, n. 1, p. 104, doi. 10.1177/0256090920130108
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- Article
DIAGNOSES: Case Analysis II.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2011, v. 36, n. 1, p. 106
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- Article
Luxury Retail: Creating Brand Experience.
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- Vikalpa: The Journal for Decision Makers, 2011, v. 36, n. 1, p. 85
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- Article
TATA Steelium -- A Success Story in B2B Branding.
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- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 2, p. 127, doi. 10.1177/0256090920100208
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- Article
TATA Steelium -- A Success Story in B2B Branding.
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- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 2, p. 101, doi. 10.1177/0256090920100207
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- Article
Marketing Mix Elements Influencing Brand Equity and Brand Choice.
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- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 3, p. 67, doi. 10.1177/0256090920100305
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- Article
Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2008, v. 33, n. 3, p. 49, doi. 10.1177/0256090920080304
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- Article
How to Market Your Primary Care Network.
- Published in:
- Physician Executive, 2012, v. 38, n. 3, p. 28
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- Article
Generating Capital from Social Media.
- Published in:
- MIS Quarterly Executive, 2014, v. 13, n. 2, p. 97
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- Article