Works matching DE "MARKETING science"
Results: 324
SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES.
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- International Journal of Management Studies (2232-1608), 2025, v. 32, n. 1, p. 219, doi. 10.32890/ijms2025.32.1.12
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- Article
Consumer Culture Theory (CCT): Twenty Years of Research.
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- Journal of Consumer Research, 2005, v. 31, n. 4, p. 868, doi. 10.1086/426626
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- Article
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities.
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- Journal of Consumer Research, 2004, v. 30, n. 4, p. 519, doi. 10.1086/380286
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- Article
Consumer Decision Making- Fact or Fiction?
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- Journal of Consumer Research, 1979, v. 6, n. 2, p. 93, doi. 10.1086/208753
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- Article
EXPLAINING AND ARTICULATING THE FIT CONSTRUCT IN SPONSORSHIP.
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- Journal of Advertising, 2011, v. 40, n. 1, p. 57, doi. 10.2753/JOA0091-3367400104
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- Article
John B. Watson at J. Walter Thompson: The Legitimation of "Science" in Advertising.
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- Journal of Advertising, 1990, v. 19, n. 2, p. 49, doi. 10.1080/00913367.1990.10673187
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- Article
From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry.
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- Revista Brasileira de Pesquisa em Turismo, 2018, v. 12, n. 2, p. 112, doi. 10.7784/rbtur.v12i2.1357
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- Article
TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARI ÜZERİNDE SOSYOLOJİK FAKTÖRLERİN ETKİSİNİN İNCELENMESİNE YÖNELİK BİR ÇALIŞMA.
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- Electronic Journal of Social Sciences, 2011, v. 10, n. 37, p. 60
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- Article
EXPLORING THE PERSUASIVE EFFECT OF MEMBER-GET-MEMBER REFERRAL PROGRAMS.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 891, doi. 10.2224/sbp.2014.42.6.891
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- Article
THE EFFECTS OF SCARCITY APPEAL ON PRODUCT EVALUATION: CONSUMERS' COGNITIVE RESOURCES AND COMPANY REPUTATION.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 5, p. 743, doi. 10.2224/sbp.2014.42.5.743
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- Article
Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.
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- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639
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- Article
Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.
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- Psychology & Marketing, 2015, v. 32, n. 8, p. 821, doi. 10.1002/mar.20821
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- Article
Considerations on the evolution of political marketing theory.
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- Marketing Theory, 2009, v. 9, n. 2, p. 149, doi. 10.1177/1470593109103022
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- Article
A Psychological Perspective on Service Segmentation Models: The Significance of Accounting for Consumers' Perceptions of Waiting and Service.
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- Management Science, 1995, v. 41, n. 11, p. 1806, doi. 10.1287/mnsc.41.11.1806
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- Article
Reports of the Workshops of the 32nd AAAI Conference on Artificial Intelligence.
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- 2018
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- Publication type:
- Proceeding
Delineating the effect of market orientation on services performance: a component-wise approach.
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- Service Industries Journal, 2010, v. 30, n. 3, p. 375, doi. 10.1080/02642060802236103
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- Article
Global TV 2010: Update of the World Market for Television.
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- Popular Communication, 2010, v. 8, n. 3, p. 217, doi. 10.1080/15405702.2010.493423
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- Article
Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach.
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- Annals of the Institute of Statistical Mathematics, 2008, v. 60, n. 4, p. 763, doi. 10.1007/s10463-008-0194-0
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- Article
Identifying research topics in marketing science along the past decade: a content analysis.
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- Scientometrics, 2018, v. 117, n. 1, p. 293, doi. 10.1007/s11192-018-2851-2
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- Article
Sustainable Innovation and Right to Market.
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- Information Systems Management, 2011, v. 28, n. 1, p. 30, doi. 10.1080/10580530.2011.536110
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- Article
Who teaches them to consume: a study of Brazilian youngsters.
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- International Journal of Consumer Studies, 2010, v. 34, n. 3, p. 298, doi. 10.1111/j.1470-6431.2009.00857.x
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- Article
Typology and Characteristics of Strategic Planning.
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- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 808
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- Publication type:
- Article
ANÁLISE BIBLIOMÉTRICA DA CONTRIBUIÇÃO DE MARKETING PARA OUTRAS CIÊNCIAS.
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- Revista de Ciências da Administração, 2014, v. 16, n. 40, p. 29, doi. 10.5007/2175-8077.2014v16n40p29
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- Publication type:
- Article
Brand Equity Model and Marketing Stimuli.
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- Seoul Journal of Business, 2011, v. 17, n. 2, p. 32, doi. 10.35152/snusjb.2011.17.2.002
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- Article
ABSTRACTS.
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- 2020
- Publication type:
- Abstract
Marketing, Realism, and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing.
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- Journal of Macromarketing, 2011, v. 31, n. 1, p. 105, doi. 10.1177/0276146710386961
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- Article
Socially Engaging Both Sides of the Brain.
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- Marketing Insights, 2014, v. 26, n. 6, p. 20
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- Article
A Brief History of Arts Marketing Thought in North America.
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- Journal of Arts Management, Law & Society, 2017, v. 47, n. 3, p. 167, doi. 10.1080/10632921.2016.1274700
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- Article
Menu Labeling Fills the Gaps in Consumers' Knowledge of the Calorie Content of Restaurant Foods.
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- Agribusiness, 2015, v. 31, n. 4, p. 491, doi. 10.1002/agr.21417
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- Article
ORGANIZATIONS AS A SOURCE OF OPERATIONAL RISK.
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- Economics, Management & Financial Markets, 2010, v. 5, n. 2, p. 310
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- Article
Twenty years of IMC.
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- International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390
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- Article
Consumer advertising as a signal of employer attractiveness.
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- International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269
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- Article
The academician--practitioner gap in advertising.
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- International Journal of Advertising, 2007, v. 26, n. 4, p. 425, doi. 10.1080/02650487.2007.11073027
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- Article
LOYALTY PROGRAMMES FOR SMALL AND MEDIUM ENTERPRISES APPLIED BY THE WORLD'S SAFEST BANKS.
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- Intellectual Economics, 2011, v. 5, n. 4, p. 526
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- Article
INFORMS MEETING CALENDAR.
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- Decision Analysis, 2013, v. 10, n. 2, p. 186, doi. 10.1287/deca.10.2.186
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- Article
INFORMS MEETING CALENDAR.
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- Decision Analysis, 2009, v. 6, n. 4, p. 278, doi. 10.1287/deca.6.4.278
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- Article
Развитие и достижения на маркетинговата наука в периода 1920-1930 г.
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- Journal Business Directions / Journal Biznes Posoki, 2015, n. 2, p. 9
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- Article
Epistemological limitations in quantitative marketing research: implications for empirical generalisations.
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- Journal of Empirical Generalisations in Marketing Science, 2007, v. 11, p. 1
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- Article
Reflections on the art-science debate.
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- Marketing Review, 2009, v. 9, n. 1, p. 31, doi. 10.1362/146934709X414314
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- Publication type:
- Article
QUADRO INSTITUCIONAL E INTERNACIONALIZAÇÃO: um estudo de caso da Brasil Sul Fitness no mercado argentino.
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- Revista Eletrônica de Ciência Administrativa, 2010, v. 9, n. 1, p. 104, doi. 10.5329/RECADM.2010.0901008
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- Publication type:
- Article
Consumers' Sense of belonging to Apple's Brand Community: Drivers of the Decision, Reasons and Effects.
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- Quality - Access to Success, 2014, v. 15, n. 140, p. 178
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- Publication type:
- Article
Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.
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- Psychology & Marketing, 2014, v. 31, n. 4, p. 294, doi. 10.1002/mar.20695
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- Publication type:
- Article
Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.
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- Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693
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- Article
Editorial Board.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
- Publication type:
- Article
Introducing A New Section--Marketing Science: Frontiers.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091
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- Article
Editorial-Acknowledging 2016 Marketing Science Contributions.
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- Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056
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- Article
2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
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- Marketing Science, 2017, v. 36, n. 2, p. 324, doi. 10.1287/mksc.2017.1033
- Publication type:
- Article
Investigating Purchase Conversion by Uncovering Online Visit Patterns.
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- Marketing Science, 2016, v. 35, n. 6, p. 894, doi. 10.1287/mksc.2016.0990
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- Publication type:
- Article
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
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- Marketing Science, 2016, v. 35, n. 6, p. 849, doi. 10.1287/mksc.2016.0989
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- Publication type:
- Article
Editorial-Marketing Science and Big Data.
- Published in:
- Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
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- Publication type:
- Article