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Works matching IS 10949968 AND DT 2002 AND VI 16 AND IP 3

Results: 7

1

ABSTRACTS.

Published in:: 2002
Publication type:: Abstract

2

CUSTOMER PROFITABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT AT RBC FINANCIAL GROUP.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 76

By:

Narayanan, V.G.;
Brem, Lisa

Publication type:

Article

3

MARKETPLACE NEXT-PRODUCT-TO-BUY MODELS FOR CROSS-SELLING APPLICATIONS.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 59, doi. 10.1002/dir.10038

By:

Knott, Aaron;
Hayes, Andrew;
Neslin, Scott A.

Publication type:

Article

4

PRICE OF PRIVACY: SELLING CONSUMER DATABASES IN BANKRUPTCY.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 47, doi. 10.1002/dir.10036

By:

Carroll, Brian

Publication type:

Article

5

INCREMENTAL VALUE MODELING.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 35, doi. 10.1002/dir.10035

By:

Hansotia, Behran;
Rukstales, Brad

Publication type:

Article

6

BUILDING BRAND RELATIONSHIPS ONLINE: A COMPARISON OF TWO INTERACTIVE APPLICATIONS.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 17

By:

Thorbjørnsen, Helge;
Supphellen, Magne;
Nysveen, Herbjørn;
Pederson, Per Egil

Publication type:

Article

7

TRUST AND CUSTOMER WILLINGNESS TO PROVIDE INFORMATION IN DATABASE-DRIVEN RELATIONSHIP MARKETING.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 2, doi. 10.1002/dir.10033

By:

Schoenbachler, Denise D.;
Gordon, Geoffrey L.

Publication type:

Article