Works matching Marketing

Results: 5000

La transposition de l'art militaire en marketing.

Published in:

Revue des Sciences de Gestion, 2008, n. 229, p. 11, doi. 10.1051/larsg:2008002

By:

Baghdadi, Senda;
Zghal, Mustapha

Publication type:

Article

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2014, v. 61, n. 2, p. 501, doi. 10.5937/ekopolj1402501s

By:

Salai, Suzana;
Sudarević, Tomislav;
Đokić, Nenad;
Pupovac, Ljubomir

Publication type:

Article

PESQUISAS DE MARKETING PELA INTERNET: AS PERCEPÇÕES SOB A ÓTICA DOS ENTREVISTADOS.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 7, p. 70

By:

Gonçalves, Daniel Infante Ferreira

Publication type:

Article

Las prácticas de gestión de marketing en las cooperativas portuguesas.

Published in:

CIRIEC - Journal of Public, Social & Cooperative Economy / España, Revista de Economía Pública, Social y Cooperativa, 2012, n. 76, p. 199

By:

de Sá, Jorge

Publication type:

Article

Perspectivas e limites da pesquisa quantitativa na produção de conhecimento em Marketing: A metáfora do cadeado.

Published in:

2013

By:

de Farias, Salomão Alencar

Publication type:

Essay

Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped.

Published in:

Revista Perspectiva Empresarial, 2021, v. 8, n. 1, p. 55, doi. 10.16967/23898186.685

By:

BORDIAN, MARIIA;
GIL-SAURA, IRENE;
ŠERIĆ, MAJA

Publication type:

Article

THE CASCADING EFFECT OF STATIC AND DYNAMIC MARKETING CAPABILITIES ON THE INTERNATIONAL PERFORMANCE: ANALYZING MARKET ORIENTATION AS AN ANTECEDENT.

Published in:

RAE: Revista de Administração de Empresas, 2023, v. 63, n. 1, p. 1, doi. 10.1590/S0034-759020230104

By:

Reimann, Caroline;
Carvalho, Fernando;
Duarte, Marcelo

Publication type:

Article

ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2023, v. 16, n. 1, p. 1

By:

Simões Ribeiro, Ana Maria;
de Oliveira Lacerda, Rogério Tadeu

Publication type:

Article

ESTUDOS CRÍTICOS SOBRE MARKETING: LEVANTAMENTO DA PRODUÇÃO CIENTÍFICA.

Published in:

Revista de Administração FACES Journal, 2012, v. 11, n. 1, p. 34

By:

de Albuquerque Maranhão, Carolina Machado Saraiva;
de Paula, Ana Paula Paes

Publication type:

Article

MARKETING AUDIT: ANALYSIS IN TWO RESTAURANTS IN ARACAJU/SE.

Published in:

Journal of Management Analysis / Revista Gestão em Análise, 2024, v. 13, n. 1, p. 24, doi. 10.12662/2359-618xregea.v13i1.p24-40.2024

By:

Barros Santos, Kelvin;
Rocha, Ronalty;
Pereira Santos, Jadson Nilo;
Silva Lobato, Marília Gabriela

Publication type:

Article

Comunicación integrada de marketing empleada por microempresas de diseño industrial para la creación de valor: Caso mercadillo CEART, México.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2022, v. 28, p. 2, doi. 10.7263/adresic-28-222

By:

Monsserrat Waldo Lárraga, Aidee;
Rodríguez Gutiérrez, Paola Isabel;
Barrales Martínez, Alfredo

Publication type:

Article

SPECIFIČNOSTI I KOMPLEKSNOST INTEGRISANIH MARKETING KOMUNIKACIJA U TURIZMU.

Published in:

Business Studies / Poslovne Studje, 2014, v. 6, n. 11/12, p. 325, doi. 10.7251/POS1412325R

By:

Rađenović Kozić, Biljana

Publication type:

Article

El concepto de Marketing: pasado y presente.

Published in:

Revista de Ciencias Sociales (13159518), 2008, v. 14, n. 2, p. 391

By:

Coca Carasila, Andrés Milton

Publication type:

Article

Taxonomie des configurations de capacités marketing complémentaires au sein des PME.

Published in:

Management international / International Management / Gestiòn Internacional, 2022, v. 26, n. 4, p. 52, doi. 10.7202/1092158ar

By:

Massiéra, Philippe;
Trinchera, Laura

Publication type:

Article

An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises.

Published in:

Estudios Gerenciales, 2022, v. 38, n. 165, p. 493, doi. 10.18046/j.estger.2022.165.5286

By:

Franco-Ángel, Mónica;
Awad Urbano, Mariam Rabih

Publication type:

Article

Design of the functional marketing strategy in meat industry enterprises.

Published in:

Cooperativismo y Desarrollo (COODES), 2023, v. 11, n. 3, p. 1

By:

Guerra Delgado, Yadaris;
de la Nuez Hernández, Diana;
Marín Cuba, Luis Gustavo

Publication type:

Article

MARKETING GLOCAL, PENSAR GLOBALMENTE E AGIR LOCALMENTE: UMA ESTRATÉGIA DE MARKETING INTERNACIONAL.

Published in:

Revista Percurso, 2016, v. 17, n. 1, p. 52

By:

Mehl Damico Fonseca, Karina Maria;
Mansur, Sandro Gibran

Publication type:

Article

Maintaining Your Marketing Competitiveness Through Marketing Innovations.

Published in:

Mercados y Negocios, 2024, v. 25, n. 51, p. 3, doi. 10.32870/myn.vi51.7713

By:

Church, Nancy J.

Publication type:

Article

Marketing Communications of Higher Education Institutions in the Republic of Serbia.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 3, p. 166, doi. 10.5937/markt1503166p

By:

Popović, Ana

Publication type:

Article

THE ROLE OF THE MARKETING MIX IN THE IMPROVEMENT OF AGRICULTURAL INSURANCE.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2012, v. 59, n. 4, p. 769

By:

Stojanović, Žaklina;
Gligorijević, Mirjana;
Antić, Tatjana Rakonjac

Publication type:

Article

L'ÉMERGENCE D'UN MARKETING DU SOUS-TRAITANT: ITINÉRAIRES DE DÉCIDEURS.

Published in:

Revue Française du Marketing, 2011, n. 234/235, p. 103

By:

Blanc, François;
Chassagne, Philippe

Publication type:

Article

CRISE ALIMENTAIRE OU CRISE DU MARKETING?

Published in:

Revue Française du Marketing, 2011, n. 231, p. 81

By:

FILSER, Marc

Publication type:

Article

MARKETING STRATÉGIQUE, STRATÉGIE MARKETING : PROPOSITION D'UNE GRILLE DE LECTURE INTÉGRATIVE.

Published in:

Revue Française du Marketing, 2009, n. 224, p. 7

By:

KIROVA, Valentina

Publication type:

Article

FIABILITÉ ET VALIDITÉ DES ENQUÊTES QUALITATIVES. UN ÉTAT DE L'ART EN MARKETING.

Published in:

Revue Française du Marketing, 2005, n. 201, p. 5

By:

Andréani, Jean-Claude;
Conchon, Françoise

Publication type:

Article

NÉO-MARKETING, 10 AND APRÈS: POUR UNE THÉORIE CRITIQUE DE LA CONSOMMATION ET DU MARKETING RÉENCHANTÉS.

Published in:

Revue Française du Marketing, 2003, n. 195, p. 79

By:

Badot, Olivier;
Cova, Bernard

Publication type:

Article

CRISE ALIMENTAIRE OU CRISE DU MARKETING?

Published in:

Revue Française du Marketing, 2001, n. 183/184, p. 11

By:

Filser, Marc

Publication type:

Article

THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2020, v. 19, n. 3, p. 117, doi. 10.22630/ASPE.2020.19.3.34

By:

Vynogradova, Olena;
Drokina, Nina

Publication type:

Article

MARKETINGKUTATÁSOK VÁLTOZÁSAI - VISSZATEKINTŐ ELEMZÉS EGY TUDOMÁNYOS FOLYÓIRATBAN MEGJELENT PUBLIKÁCIÓK ALAPJÁN.

Published in:

Vezetéstudomány / Budapest Management Review, 2019, v. 50, n. 12, p. 32

By:

ANDRÁS, BAUER;
JÓZSEF, BERÁCS;
MIRKÓ, GÁTI

Publication type:

Article

ESTRATÉGIAS DE MARKETING COMO UM DIFERENCIAL NA ESCOLHA DO SUPERMERCADO DE BAIRRO.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 3, p. 58, doi. 10.1590/S1678-69712008000300004

By:

De Queiroz, Tatiana Silva;
De Souza, Tereza;
Gouvinhas, Reidson Pereira

Publication type:

Article

AN INVENTORY OF THE CHARACTERISTICS OF THE MARKETING SCALES CREATED AND TESTED IN BRAZIL.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 4, p. 11, doi. 10.1590/1678-69712007/administracao.v8n4p11-34

By:

Vieira, Valter Afonso;
Slongo, Luiz Antonio

Publication type:

Article

MARKETING DE RELACIONAMENTO: IMPORTÂNCIA E IMPLICAÇÕES NO MERCADO CONSUMIDOR.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 4, p. 103, doi. 10.1590/1678-69712007/administracao.v8n4p103-124

By:

Sayuri Yamashita, Sandra;
Gouvêa, Maria Aparecida

Publication type:

Article

ELEMENTOS DO MARKETING NA CAPTAÇÃO DE RECURSOS DO TERCEIRO SETOR.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 3, p. 104, doi. 10.1590/1678-69712007/administracao.v8n3p104-127

By:

de Souza Campos, Lucilla Maria;
Boeing-Da-Silveira, Ricardo;
Marcon, Rosilene

Publication type:

Article

EVOLUCIÓN DEL MARKETING HACIA LA GESTIÓN ORIENTADA AL VALOR DEL CLIENTE: REVISIÓN Y ANÁLISIS.

Published in:

Theoría: Ciencia, Arte y Humanidades, 2006, v. 15, n. 2, p. 99

By:

Valenzuela Fernández, Leslier Maureen;
De Madariaga Miranda, Jesús García;
Blasco López, María Francisca

Publication type:

Article

INNOVATION AND MARKETING STRATEGY: A SYSTEMATIC REVIEW.

Published in:

International Journal of Innovation (2318-9975), 2023, v. 11, n. 3, p. 1, doi. 10.5585/2023.23150

By:

Garcia, Lucas Jorge;
Botura Junior, Galdenoro;
Riccó Plácido da Silva, João Carlos

Publication type:

Article

Peculiaridades de actividades de marketing en educación: enfoque estratégico.

Published in:

Dilemas Contemporáneos: Educación, Política y Valores, 2019, v. 7, p. 1

By:

Ligidov, Ramazan;
Fedotova, Irina;
Kazieva, Almira;
Zherukova, Aksana;
Karasheva, Aksana

Publication type:

Article

THE ROLE OF MARKETING IN THE MANAGEMENT OF HEALTH SERVICES: THE CASE OF THE MADALENA CLINIC GROUP.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 10, p. 1, doi. 10.24857/rgsa.v18n10-120

By:

Morão, António;
Brito, Carlos;
Nogueira, Sónia;
Dias, Rui;
Galvão, Rosa

Publication type:

Article

THE ROLE OF TRUST, NETWORK COMPETENCE, AND KNOWLEDGE MARKET DIMENSIONS IN IMPROVING MARKETING PERFORMANCE ON MSMES IN INDONESIA.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 10, p. 1, doi. 10.24857/rgsa.v18n10-018

By:

Kurniawati, Masmira;
Hartini, Sri;
Premananto, Gancar Candra

Publication type:

Article

THE POWER OF DYNAMIC MARKETING CAPABILITY IN LAO SMES: THE ROLES OF INNOVATION AND ENTREPRENEURIAL CAPABILITY.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 9, p. 1, doi. 10.24857/rgsa.v18n9-066

By:

Mithsy Syhachack;
Kampanat Siriyota;
Wittika Thangchan

Publication type:

Article

SUSTAINABLE MANAGEMENT PRACTICES: GREEN MARKETING AS A SOURCE FOR ORGANIZATIONAL COMPETITIVE ADVANTAGE.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 4, p. 1, doi. 10.24857/rgsa.v18n4-087

By:

de Oliveira Lima, Lucas Alves;
Ferreira dos Santos, Ansselmo;
Nunes, Maria Muniz;
Batista da Silva, Iara;
Medeiros da Silva Gomes, Valdeli Maria;
de Oliveira Busto, Murilo;
Maia Lavio de Oliveira, Marcos Antonio;
do Nascimento João, Belmiro

Publication type:

Article

AFFILIATED MARKETING CONTENT IN SHOPEE THROUGH TIKTOK MEDIA ON PURCHASE DECISIONS.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2023, v. 17, n. 4, p. 1, doi. 10.24857/rgsa.v17n4-025

By:

Hardianawati

Publication type:

Article

Systematized review of artificial intelligence applied to digital marketing in Colombia.

Published in:

Visión Electrónica, 2024, v. 18, n. 1, p. 1

By:

Ricardo Cubides-Garzón, Juan;
Paola Rocha-Herrera, Yuly;
PicónJaimes, Alenis Jaxmith;
Yaneth Rojas-Ortiz, Marlly

Publication type:

Article

MARKETING DA HEINEKEN: Um estudo sobre a promoção, patrocínio e marketing de experiência como fortalecimento de marca.

Published in:

Pesquisa Brasileira em Ciência da Informação e Biblioteconomia, 2023, v. 18, n. 4, p. 23

By:

dos Santos, Marcelo Ricardo;
Soares Santos, Ana Carolina

Publication type:

Article

Getting Past the Crisis: Marketing Communication of University Sustainability.

Published in:

Innovar: Revista de Ciencias Administrativas y Sociales, 2023, v. 33, n. 87, p. 109, doi. 10.15446/innovar.v33n87.105512

By:

Osuna Ramírez, Sergio Andrés;
Sierra, Manuela Escobar

Publication type:

Article

Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica.

Published in:

Innovar: Revista de Ciencias Administrativas y Sociales, 2022, v. 32, n. 86, p. 75, doi. 10.15446/innovar.v32n86.104662

By:

Jiménez Arias, María Laura;
Gutiérrez, Susan Arce;
Faith-Vargas, Margie

Publication type:

Article

Marketing de Relacionamento: um estudo em pousadas de Marechal Floriano - ES.

Published in:

Revista Turismo em Análise, 2013, v. 24, n. 2, p. 325, doi. 10.11606/issn.1984-4867.v24i2p325-353

By:

Busato Krohling, Anciéle;
Soncini Pelissari, Anderson

Publication type:

Article

El impacto de las campañas de inbound marketing y growth hacking en las nuevas generaciones milenial de consumidores en Colombia.

Published in:

Ad-gnosis, 2022, v. 11, n. 11, p. 1, doi. 10.21803/adgnosis.11.11.529

By:

Granados Niebles, Marlon;
Velásquez Vargas, Germán;
Andrés Echeverry, Estrada

Publication type:

Article

CARACTERIZACIÓN MERCADOLÓGICA DE LAS MICROEMPRENDEDORAS LOCALES DE BIENES Y SERVICIOS EN HIDALGO.

Published in:

Revista FACE, 2022, v. 22, n. 4, p. 83

By:

Alcántara Hernández, Ruth Josefina;
Vega Barrios, Alejandra;
Méndez Wong, Adriana

Publication type:

Article

SUSTAINABLE MARKETING BASED ON SERVICE-DOMINANT LOGIC: A SYSTEMATIC LITERATURE REVIEW.

Published in:

Revista FACE, 2022, v. 22, n. 4, p. 56

By:

Zúñiga Espinosa, Norma Arely;
Zamora Ramos, Moisés Rubén

Publication type:

Article

Gerenciamento da comunicação de marketing em uma cervejaria artesanal localizada no município de Passo Fundo/RS.

Published in:

Revista da Micro e Pequena Empresa, 2021, v. 15, n. 3, p. 78, doi. 10.48099/1982-2537/2021v15n3p7892

By:

Secchi, Morgana;
Lima Cruz, Cassiana Maris;
Machado Padilha, Ana Claudia

Publication type:

Article

ANÁLISE DA GESTÃO DE MARKETING DAS ESCOLAS PRIVADAS ATRAVÉS DA OPERACIONALIZAÇÃO DAS ESTRATÉGIAS DO COMPOSTO DE MARKETING.

Published in:

Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2013, v. 4, n. 1, p. 33, doi. 10.6008/ESS2179-684X.2013.001.0003

By:

Barboza, Mariana Monfort;
da Silva Ormay, Camila Garcia;
de Arruda, Élcia Esnarriaga;
Machado Toaldo, Ana Maria;
Lucena da Silva, Danielle Mantovani

Publication type:

Article