Works matching DE "MARKETING theory"

Results: 1073

Conceptual Research: Multidisciplinary Insights for Marketing.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 1, doi. 10.1177/00222429241302814

By:

Kozlenkova, Irina V.;
Warren, Caleb;
Kotha, Suresh;
Boghrati, Reihane;
Palmatier, Robert W.

Publication type:

Article

Marketing exploitation and exploration in export companies: The moderating effect of organisational formalisation.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4580

By:

Qianmin Sun;
Xiaoyu Deng;
Zuohao Hu

Publication type:

Article

Matching with Externalities.

Published in:

Review of Economic Studies, 2023, v. 90, n. 2, p. 948, doi. 10.1093/restud/rdac032

By:

Pycia, Marek;
Yenmez, M Bumin

Publication type:

Article

Frictional Goods Markets: Theory and Applications.

Published in:

Review of Economic Studies, 2020, v. 87, n. 2, p. 691, doi. 10.1093/restud/rdz049

By:

Bethune, Zachary;
Choi, Michael;
Wright, Randall

Publication type:

Article

THE UNSUSTAINABLE DEMISE OF PUBLIC ADMINISTRATION.

Published in:

Administrative Theory & Praxis (Administrative Theory & Praxis), 1999, v. 21, n. 4, p. 419, doi. 10.1080/10841806.1999.11643397

By:

Cerase, Francesco P.

Publication type:

Article

Conventions in Keynes's theory of goods markets: investment and production decisions.

Published in:

Journal of Post Keynesian Economics, 2022, v. 45, n. 1, p. 145, doi. 10.1080/01603477.2021.1913753

By:

Dequech, David

Publication type:

Article

Media Review: Callon's Ode to Markets.

Published in:

2023

By:

Hansen, Morten

Publication type:

Interview

A Tale of Three Researchers.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 6

By:

SMITH, PAUL

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

One Size Does Not Fit All.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 28

By:

Henderson, Naomi R.

Publication type:

Article

From Information to Theory.

Published in:

2012

By:

Grapentine, Terry H.;
Teas, R. Kenneth

Publication type:

Opinion

tAmiNg the trouble mAker.

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 14

By:

Grapentine, Terry H.

Publication type:

Article

How Big.

Published in:

Marketing Research, 2008, v. 20, n. 2, p. 25

By:

Sheth-Voss, Pieter

Publication type:

Article

Avusturya İktisat Okulu ve Eugen Schmalenbach'ın Görüşleri Temelinde Dinamik Bilanço Teorisi1.

Published in:

Efil Journal of Economic Research / Efil Ekonomi Araştırmaları Dergisi, 2022, v. 5, n. 3, p. 52

By:

Arzova, Sabri Burak;
Şahin, Bertaç Şakir

Publication type:

Article

Urban Planning in the Spontaneous City.

Published in:

Cosmos + Taxis, 2020, v. 8, n. 8/9, p. 1

By:

ANDERSSON, DAVID EMANUEL

Publication type:

Article

Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1793522

By:

Wait, Marius;
Lekhuleni, Nonsikelelo;
Wright, Len Tiu

Publication type:

Article

Marketing in Museums: A Contextual Analysis.

Published in:

Museum Management & Curatorship, 1993, v. 12, n. 1, p. 11, doi. 10.1080/09647779309515340

By:

McLean, Fiona Combe

Publication type:

Article

КОНЦЕПЦІЯ СОЦІАЛЬНО ЕТИЧНОГО МАРКЕТИНГУ: ВИТОКИ Й СУЧАСНІ ЗАСАДИ.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2022, v. 5, n. 46, p. 373, doi. 10.55643/fcaptp.5.46.2022.3873

By:

Врублевська, Олена;
Майовець, Євген;
Сакаль, Оксана;
Коваленко, Андрій;
Штогрин, Галина;
Гебрин-Байди, Лілія

Publication type:

Article

Tracing the ties that bind: navigating the static and dynamic connectedness between NFTs and equity markets in ASEAN based on QVAR-approach.

Published in:

Financial Innovation, 2025, v. 11, n. 1, p. 1, doi. 10.1186/s40854-024-00718-z

By:

Naveed, Muhammad;
Ali, Shoaib;
Tiwari, Aviral Kumar

Publication type:

Article

Eventos científicos como estratégia de marketing: impactos sobre o posicionamento da marca no mercado educacional.

Published in:

Amazônia, Organizações e Sustentabilidade (AOS), 2024, v. 13, n. 2, p. 134

By:

Janguiê Diniz, João;
de Albuquerque Vasconcellos, Ana Maria;
Carvalho Fidalgo Arroyo, Maria Betânia

Publication type:

Article

IPOSTAZE FEMININE EUROPENE ÎN DISCURSUL MASS-MEDIA ACTUAL.

Published in:

Intertext, 2019, n. 3/4, p. 247

By:

BĂLU, Mădălina

Publication type:

Article

Le marketing à l'aune des transformations sociétales: permanence ou renouvellement?

Published in:

Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 1

By:

Moulins, Jean-Louis;
de Pechpeyrou, Pauline

Publication type:

Article

The impact of crises on marketing: an exploratory study of an emerging market.

Published in:

Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 13

By:

Leonow, Alexander

Publication type:

Article

A CREATIVE ABDUCTION APPROACH TO THEORY DEVELOPMENT IN MARKETING DOCTORAL EDUCATION.

Published in:

Marketing Education Review, 2023, v. 33, n. 4, p. 262, doi. 10.1080/10528008.2022.2112903

By:

Arens, Zachary G.

Publication type:

Article

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN.

Published in:

Marketing Education Review, 2022, v. 32, n. 3, p. 205, doi. 10.1080/10528008.2021.1947856

By:

Zahay, Debra;
Pollitte, Wesley A.;
Reavey, Brooke;
Alvarado, Antonio

Publication type:

Article

Outside the Box Teaching Moments: Classroom-Tested Innovations.

Published in:

2016

By:

Whalen, D. Joel;
Coker, Kesha K.

Publication type:

Proceeding

Use of social marketing principles in sexual health: An exploratory review.

Published in:

2020

By:

Akbar, M. Bilal;
French, Jeff;
Lawson, Alison

Publication type:

Literature Review

Occupy Academia! A dialectic dialogue.

Published in:

Social Business, 2013, v. 3, n. 3, p. 225, doi. 10.1362/204440813X13778729134327

By:

Lee, Nick;
Brown, Stephen

Publication type:

Article

Marketing and Corporate Social Performance: Steering the wheel towards marketing's impact on society.

Published in:

Social Business, 2013, v. 3, n. 3, p. 201, doi. 10.1362/204440813X13778729134282

By:

Pergelova, Albena;
Angulo-Ruiz, Luis Fernando

Publication type:

Article

YOUTH AND DESPERATE MIGRATION: IS THERE SOCIAL PROTECTION IN NIGERIA?

Published in:

Journal of Public Administration, Finance & Law, 2022, n. 26, p. 167, doi. 10.47743/jopafl-2022-26-15

By:

JIBOKU, Joseph O.;
JIBOKU, Peace A.

Publication type:

Article

General Theory of Marketing Ethics and Unethical Behavior in the Pharmaceutical Industry Field.

Published in:

International Journal of Pharmaceutical Research & Allied Sciences, 2021, v. 10, n. 3, p. 50, doi. 10.51847/1QPrHa1tUn

By:

Sawad, Aseel Bin;
Andrews, Kate

Publication type:

Article

El Marketing y la Postmodernidad: Nuevos desafíos ante un nuevo contexto.

Published in:

Revista de Comunicación, 2011, v. 10, p. 129

By:

Arbaiza Rodríguez, Francisco

Publication type:

Article

A Design Theory Approach to Building Strategic Network-Based Customer Service Systems.

Published in:

Decision Sciences, 2009, v. 40, n. 3, p. 403, doi. 10.1111/j.1540-5915.2009.00242.x

By:

Brohman, M. Kathryn;
Piccoli, Gabriele;
Martin, Patrick;
Zulkernine, Farhana;
Parasuraman, A.;
Watson, Richard T.

Publication type:

Article

Squeezed out by the market, seeking strength in the network: Makeshift temples and the spatio‐affective logics of survival in Singapore.

Published in:

Transactions of the Institute of British Geographers, 2023, v. 48, n. 2, p. 351, doi. 10.1111/tran.12583

By:

Gao, Quan;
Woods, Orlando;
Kong, Lily

Publication type:

Article

Applying Stock Market Image Theory in China: Antecedents, Dimensions, and Consequences in the Middle Kingdom.

Published in:

Journal of Accounting & Finance (2158-3625), 2019, v. 19, n. 9, p. 101, doi. 10.33423/jaf.v19i19.2698

By:

Lavelle, Brian;
Kimber, John;
Kinnen, Michael

Publication type:

Article

Intangible Resource Values and Tobin's Q: Evidence from the Super Bowl.

Published in:

Journal of Accounting & Finance (2158-3625), 2019, v. 19, n. 6, p. 104

By:

Inamanamelluri, Tejovathi;
Hutchinson, Robert;
Bernacchi, Michael

Publication type:

Article

Toward a value - focused Marketing.

Published in:

Journal of Economics & Business Research, 2013, v. 19, n. 1, p. 153

By:

Bîja, Monica

Publication type:

Article

20 ANS D'HISTOIRE DE LA DISTRIBUTION.

Published in:

Revue Française du Marketing, 2011, n. 232, p. 89

By:

Geradon de Vera, Olivier

Publication type:

Article

ANÁLISE DOS ENCONTROS DE MARKETING DA ASSOCIAÇÃO NACIONAL DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO: UM ESTUDO BIBLIOMÉTRICO DA PRODUÇÃO CIENTÍFICA DE MARKETING NO BRASIL.

Published in:

Gestão e Regionalidade, 2019, v. 35, n. 103, p. 57, doi. 10.13037/gr.vol35n103.4357

By:

da Silva, Jussara Goulart;
Luiz Lopes, Evandro

Publication type:

Article

AGENT BAZIRANO MODELIRANJE – NOVA PARADIGMA EKONOMSKOG MODELIRANJA.

Published in:

Economic Themes, 2012, v. 50, n. 4, p. 683

By:

Radović, Ognjen;
Denčić -Mihajlov, Ksenija

Publication type:

Article

RAZVOJ TEORIJE I PRAKSE MARKETINGA.

Published in:

Economic Themes, 2012, v. 50, n. 4, p. 599

By:

Stanković, Ljiljana;
Đukić, Suzana;
Popović, Ana

Publication type:

Article

PRODUCT DEVELOPMENT CAPABILITIES: EXPLORING MEDIATING AND MODERATING LINKS BETWEEN INTERNATIONAL PRODUCT ADAPTATION AND INDUSTRIAL MANUFACTURERS' BUSINESS PERFORMANCE.

Published in:

International Journal of Innovation Management, 2020, v. 24, n. 07, p. N.PAG, doi. 10.1142/S136391962050084X

By:

BAUER, KATHARINA;
KRINNER, STEPHANIE;
HELM, ROLAND;
RAABE, KATHARINA

Publication type:

Article

The Impact of Switching Costs Upon the Service Quality-Perceived Value-Customer Satisfaction-Service Loyalty Chain: A Study in the Context of Cellular Services in India.

Published in:

Services Marketing Quarterly, 2010, v. 31, n. 2, p. 151, doi. 10.1080/15332961003604329

By:

Edward, Manoj;
George, BabuP.;
Sarkar, SudiptaKiran

Publication type:

Article

Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV.

Published in:

Services Marketing Quarterly, 2010, v. 31, n. 2, p. 194, doi. 10.1080/15332961003604360

By:

Bougoure, Ursula-Sigrid;
Neu, Meng-Keang

Publication type:

Article

PARADIGMA NEUROMARKETINGULUI.

Published in:

Review of Management & Economic Engineering, 2020, v. 19, n. 3, p. 369

By:

REMETE, Ancuța;
BACALI, Laura;
BOȘCOIANU, Mircea

Publication type:

Article

Marketingul de relaţii — resursă de dezvoltare a companiei şi de fidelizare a clienţilor.

Published in:

Quality - Access to Success, 2008, v. 9, n. 10, p. 13

By:

Zbuchea, Alexandra

Publication type:

Article

(Dis)entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions.

Published in:

Journal of Marketing Management, 2024, v. 40, n. 17/18, p. 1634, doi. 10.1080/0267257X.2024.2426191

By:

Schneider-Kamp, Anna;
Franco, Paolo;
Bajde, Domen;
Ørholm Nøjgaard, Mikkel

Publication type:

Article

Building relationship marketing theory: Shelby Hunt's contributions to our understanding of marketing's exchange relationships.

Published in:

Journal of Marketing Management, 2024, v. 40, n. 13/14, p. 1336, doi. 10.1080/0267257X.2024.2431099

By:

Morgan, Robert M.

Publication type:

Article

Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective.

Published in:

Journal of Marketing Management, 2024, v. 40, n. 13/14, p. 1269, doi. 10.1080/0267257X.2024.2391367

By:

Arnett, Dennis B.

Publication type:

Article

Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities.

Published in:

Journal of Marketing Management, 2024, v. 40, n. 13/14, p. 1135, doi. 10.1080/0267257X.2024.2331181

By:

Varadarajan, Rajan

Publication type:

Article