Works matching IS 07373252 AND DT 1986 AND VI 6 AND IP 4

Results: 14

RESOURCE GUIDE.

Published in:: Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 79
Publication type:: Article

FROM THE EDITOR.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 1

By:

Dunlap, B. J.

Publication type:

Article

HEALTH CARE MARKETING ABSTRACTS.

Published in:

1986

By:

Malhotra, Naresh K.;
Rao, C. P.;
Wong, John K.;
Ghose-Dasgupta, Madhuchanda

Publication type:

Abstract

Hospital Marketing.

Published in:

1986

By:

Paul, Terry

Publication type:

Book Review

Health Care Marketing: Issues and Trends.

Published in:

1986

By:

Hafer, John C.

Publication type:

Book Review

THE MARKETING IMPLICATIONS OF A HOSPITAL-BASED SMOKING CESSATION PROGRAM.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 75

By:

Hallgren, Kathryn R.;
Elder, John;
Molgaard, Craig

Publication type:

Article

AN INITIAL MARKETING/FINANCIAL SCREEN FOR A MULTIPROGRAM URGENT CARE CENTER.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 61

By:

Craig, Tim T.

Publication type:

Article

THE MARKETING PLANNING ORIENTATION OF HOSPITALS: AN EMPIRICAL INQUIRY.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 50

By:

McKee, Daryl;
Varadarajan, P. "Rajan";
Vassar, John

Publication type:

Article

COMPARING PACKAGED GOOD AND INDUSTRIAL PRODUCT ANALOGUES FOR HOSPITAL MARKETING STRATEGIES.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 44

By:

Mindak, William A.

Publication type:

Article

COMPETITIVE CONDITIONS AND HOSPITAL STRATEGIES: A MEMPHIS CASE STUDY.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 34

By:

Tuckman, Howard P.;
Chang, Cyril F.

Publication type:

Article

HOSPITAL BENEFIT SEGMENTATION.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 26

By:

Finn, David W.;
Lamb Jr., Charles W.

Publication type:

Article

PHYSICIAN ACQUISITION OF PRESCRIPTION DRUG INFORMATION.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 15

By:

Evans, Kenneth R.;
Beltramini, Richard F.

Publication type:

Article

FACTORS INFLUENCING CONSUMERS' SELECTION OF HEALTH INSURANCE CARRIERS.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 6

By:

Smith, Howard L.;
Rogers, Robert D.

Publication type:

Article

DOES ANYONE UNDERSTAND HMO ADVERTISING?

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 2

By:

Bisinger, John M.

Publication type:

Article