The Educational Value of Consumer-Targeted Prescription Drug Print Advertising.
- Published in:
- Journal of Family Practice, 2000, v. 49, n. 12, p. 1092
- By:
- Publication type:
- Article
Works matching Drug advertising
Results: 1278
1
2
Public opinion study on the role of advertising in choice of non-prescription drugs for self-treatment.
- Published in:
- Pharmacia (0428-0296), 2019, v. 66, n. 3, p. 135, doi. 10.3897/pharmacia.66.e35075
- By:
- Publication type:
- Article
3
Identification of influencers and characterization of the advertising of drugs and dietary supplements on Instagram.
- Published in:
- Revista Salud UIS, 2024, v. 56, p. 1, doi. 10.18273/saluduis.56.e:24005
- By:
- Publication type:
- Article
4
Anti-drug social advertising in the modern media space: persuasiveness and cognitive basis.
- Published in:
- Media Education / Mediaobrazovanie, 2018, v. 58, n. 2, p. 71
- By:
- Publication type:
- Article
5
Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices.
- Published in:
- Journal of Business & Economic Studies, 2011, v. 17, n. 2, p. 67
- By:
- Publication type:
- Article
6
Over-the-counter (OTC) drug advertising: informative or harmful? - Analysis based on Polish research.
- Published in:
- European Review for Medical & Pharmacological Sciences, 2022, v. 26, n. 13, p. 4798
- By:
- Publication type:
- Article
7
FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?
- Published in:
- Health Marketing Quarterly, 2006, v. 24, n. 1/2, p. 77, doi. 10.1080/07359680802125899
- By:
- Publication type:
- Article
8
The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs.
- Published in:
- Medical Care Research & Review, 2009, v. 66, n. 6, p. 639, doi. 10.1177/1077558709335362
- By:
- Publication type:
- Article
9
Promoção e propaganda de medicamentos em ambientes de ensino: elementos para o debate.
- Published in:
- Interface - Comunicação, Saúde, Educação, 2008, v. 12, n. 27, p. 893
- By:
- Publication type:
- Article
10
Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising.
- Published in:
- Journal of Health Communication, 2015, v. 20, n. 4, p. 431, doi. 10.1080/10810730.2014.965367
- By:
- Publication type:
- Article
11
THE EFFECT OF DIRECT TO CONSUMER ADVERTISING (DTCA) OF PRESCRIPTION DRUGS ON MARKET SHARE, SALES, CONSUMER WELFARE AND HEALTH BENEFITS.
- Published in:
- Academy of Health Care Management Journal, 2013, v. 9, n. 1/2, p. 53
- By:
- Publication type:
- Article
12
Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey.
- Published in:
- BMC Health Services Research, 2011, v. 11, n. 1, p. 232, doi. 10.1186/1472-6963-11-232
- Publication type:
- Article
13
Direct-to-Consumer Prescription Drug Advertising: A Comparative Study of Advertising Effectiveness.
- Published in:
- Business Journal for Entrepreneurs, 2014, v. 2014, n. 1, p. 93
- By:
- Publication type:
- Article
14
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising.
- Published in:
- American Journal of Public Health, 2010, v. 100, n. 1, p. 24, doi. 10.2105/AJPH.2008.153767
- By:
- Publication type:
- Article
15
Drug Information in TV Advertising.
- Published in:
- Journal of Consumer Policy, 1989, v. 12, n. 3, p. 371, doi. 10.1007/BF00412142
- By:
- Publication type:
- Article
16
A critical look at prescription drug direct-to-consumer advertising.
- Published in:
- Formulary, 2007, v. 42, n. 2, p. 125
- Publication type:
- Article
17
Direct-to-consumer prescription drug advertising and the public.
- Published in:
- 1999
- By:
- Publication type:
- journal article
18
Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising.
- Published in:
- Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 623, doi. 10.1111/joca.12178
- By:
- Publication type:
- Article
19
Causes and consequences of trust in direct-to-consumer prescription drug advertising.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 216, doi. 10.1080/02650487.2015.1009346
- By:
- Publication type:
- Article
20
Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 2, p. 350, doi. 10.1080/02650487.2014.994802
- By:
- Publication type:
- Article
21
FDA Regulation of Prescription Drug Advertising.
- Published in:
- 1990
- By:
- Publication type:
- Editorial
22
The Federal Regulation of Prescription Drug Advertising and Promotion.
- Published in:
- JAMA: Journal of the American Medical Association, 1990, v. 264, n. 18, p. 2409, doi. 10.1001/jama.1990.03450180073032
- By:
- Publication type:
- Article
23
The Impact of Direct-to-Consumer Prescription Drug Advertising Research-A Diffusion of Policy Analysis.
- Published in:
- Health Communication, 2010, v. 25, n. 6/7, p. 619, doi. 10.1080/10410236.2010.497466
- By:
- Publication type:
- Article
24
Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness.
- Published in:
- Health Communication, 2009, v. 24, n. 6, p. 494, doi. 10.1080/10410230903104277
- By:
- Publication type:
- Article
25
A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television.
- Published in:
- Health Communication, 2007, v. 22, n. 3, p. 241, doi. 10.1080/10410230701626893
- By:
- Publication type:
- Article
26
Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992-2002.
- Published in:
- Health Communication, 2007, v. 22, n. 1, p. 49, doi. 10.1080/10410230701310299
- By:
- Publication type:
- Article
27
Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.
- Published in:
- Journal of Health Communication, 2015, v. 20, n. 5, p. 546, doi. 10.1080/10810730.2014.999890
- By:
- Publication type:
- Article
28
Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge.
- Published in:
- Journal of Health Communication, 2007, v. 12, n. 6, p. 567, doi. 10.1080/10810730701508633
- By:
- Publication type:
- Article
29
Evaluating the Welfare Effects of Drug Advertising.
- Published in:
- Regulation, 2006, v. 29, n. 1, p. 58
- By:
- Publication type:
- Article
30
What Explains the Use of Direct-to-Consumer Advertising of Prescription Drugs?
- Published in:
- Journal of Industrial Economics, 2004, v. 52, n. 3, p. 349, doi. 10.1111/j.0022-1821.2004.00230.x
- By:
- Publication type:
- Article
31
A survey of the advertising of nine new drugs in the general practice literature.
- Published in:
- Journal of Clinical Pharmacy & Therapeutics, 1999, v. 24, n. 6, p. 451, doi. 10.1046/j.1365-2710.1999.00255.x
- By:
- Publication type:
- Article
32
TV DRUG ADVERTISING AND PROPRIETARY AND ILLICIT DRUG USE AMONG TEENAGE BOYS.
- Published in:
- Public Opinion Quarterly, 1975, v. 39, n. 4, p. 457, doi. 10.1086/268244
- By:
- Publication type:
- Article
33
Social Anti-drug Advertising as a Factor of Professional Preventology.
- Published in:
- Media Education / Mediaobrazovanie, 2019, v. 59, n. 3, p. 400, doi. 10.13187/me.2019.3.400
- By:
- Publication type:
- Article
34
Social Anti-drug Advertising in the Modern Media as a Factor of National Security.
- Published in:
- Media Education / Mediaobrazovanie, 2019, v. 59, n. 2, p. 286, doi. 10.13187/me.2019.2.286
- By:
- Publication type:
- Article
35
Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 59, doi. 10.1080/10641734.2010.10505285
- By:
- Publication type:
- Article
36
Direct-to-Consumer Advertising of Prescription Drugs.
- Published in:
- Journal of Health Care Marketing, 1995, v. 15, n. 1, p. 35
- By:
- Publication type:
- Article
37
Propaganda de medicamentos para grande público: parâmetros conceituais de uma prática produtora de risco.
- Published in:
- Revista Ciência & Saúde Coletiva, 2010, v. 15, n. 7, p. 3423
- By:
- Publication type:
- Article
38
Propaganda de medicamentos para grande público: parâmetros conceituais de uma prática produtora de risco.
- Published in:
- Revista Ciência & Saúde Coletiva, 2010, v. 15, p. 3423
- By:
- Publication type:
- Article
39
CONSUMER REACTION TO A DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING CAMPAIGN.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 66
- By:
- Publication type:
- Article
40
A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection.
- Published in:
- Milbank Quarterly, 2006, v. 84, n. 4, p. 659, doi. 10.1111/j.1468-0009.2006.00464.x
- By:
- Publication type:
- Article
41
Introductory Comments: Direct-to-Consumer Prescription Drug Advertising: Evaluating Regulatory Policy in the United States and New Zealand.
- Published in:
- Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 172, doi. 10.1509/jppm.21.2.172.17581
- By:
- Publication type:
- Article
42
A Closer Look at the Concept, Historical Overview, and Value of Direct-to-Consumer Advertising of Prescription Drugs.
- Published in:
- Hospital Topics, 2005, v. 83, n. 4, p. 32, doi. 10.3200/HTPS.83.4.32-36
- By:
- Publication type:
- Article
43
Canadian Joint Committee Favours Control of Drug Advertising.
- Published in:
- International Nursing Review, 1973, v. 20, n. 4, p. 123
- Publication type:
- Article
44
Drug firms back-pedal on direct advertising.
- Published in:
- Nature, 2005, v. 436, n. 7053, p. 910, doi. 10.1038/436910a
- By:
- Publication type:
- Article
45
Benefits and Risk Information in Prescription Drug Advertising: Review of Empirical Studies and....
- Published in:
- Health Marketing Quarterly, 2000, v. 17, n. 3, p. 39, doi. 10.1300/J026v17n03_04
- By:
- Publication type:
- Article
46
Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale.
- Published in:
- PLoS ONE, 2009, v. 4, n. 5, p. 1, doi. 10.1371/journal.pone.0005699
- By:
- Publication type:
- Article
47
Direct-to-consumer prescription drug advertising in Canada: permission by default?
- Published in:
- 2003
- By:
- Publication type:
- journal article
48
Direct-to-consumer prescription drug advertising: understanding its consequences.
- Published in:
- International Journal of Advertising, 2005, v. 24, n. 4, p. 441, doi. 10.1080/02650487.2005.11072938
- By:
- Publication type:
- Article
49
UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review.
- Published in:
- International Journal of Advertising, 2004, v. 23, n. 2, p. 229, doi. 10.1080/02650487.2004.11072881
- By:
- Publication type:
- Article
50
Drug Advertising -- Configurating Factors and Communication Strategies: A Case Study on Television Broadcasted Advertisements in Romania.
- Published in:
- 2013
- By:
- Publication type:
- Case Study