Marketing Literature Review.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 2002 AND VI 66 AND IP 3
Results: 10
1
2
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 112, doi. 10.1509/jmkg.66.3.112.18502
- By:
- Publication type:
- Article
3
The Hidden Minefields in the Adoption of Sales Force Automation Technologies.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 98, doi. 10.1509/jmkg.66.3.98.18510
- By:
- Publication type:
- Article
4
The Role of the Institutional Environment in Marketing Channels.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 82, doi. 10.1509/jmkg.66.3.82.18504
- By:
- Publication type:
- Article
5
When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 61, doi. 10.1509/jmkg.66.3.61.18501
- By:
- Publication type:
- Article
6
Technological Opportunism and Radical Technology Adoption: An Application to E-Business.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 47, doi. 10.1509/jmkg.66.3.47.18508
- By:
- Publication type:
- Article
7
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 33, doi. 10.1509/jmkg.66.3.33.18500
- By:
- Publication type:
- Article
8
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 18, doi. 10.1509/jmkg.66.3.18.18507
- By:
- Publication type:
- Article
9
Understanding Service Convenience.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 1, doi. 10.1509/jmkg.66.3.1.18505
- By:
- Publication type:
- Article
10
On Books and Scholarship: Reflections of a Marketing Academic.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 141
- By:
- Publication type:
- Article