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Works matching IS 10408460 AND DT 2002 AND VI 14 AND IP 2

Results: 18

1

ALLENBY AND FENNELL RESPOND.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Fennell, Geraldine;
Allenby, Greg M.

Publication type:

Article

2

FROM THE EDITOR.

Published in:

2002

By:

Chakrapani, Chuck

Publication type:

Editorial

3

Hierarchical Bayesian Applications Expand.

Published in:

2002

By:

Deal, Ken

Publication type:

Product Review

4

ONCE AGAIN: ECONOMETRIC MODEL BUILDING IN MARKETING.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 41

By:

Leeflang, Peter S. H.;
Wittink, Dick R.

Publication type:

Article

5

CONJOINT ANALYSIS: HOW RIGHT IS IT?

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 40

By:

Gerstley, Bob

Publication type:

Article

6

SEGMENTATION DEBATE REKINDLED.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Ehrenberg, Andrew;
Kennedy, Rachel

Publication type:

Article

7

STRIVING FOR GENERALIZATIONS.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 41

By:

Ehrenberg, Andrew;
Kennedy, Rachel

Publication type:

Article

8

AN APOLOGY AND DEFENSE.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 40

By:

Green, Paul E.;
Krieger, Abba M.

Publication type:

Article

9

"WE HAVE COME UPON THE ENEMY, AND THEY IS US.".

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 39

By:

Wade, R. Kenneth

Publication type:

Article

10

Two Kinds of Research.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 37

By:

Ehrenberg, Andrew

Publication type:

Article

11

Analyzing Brand Image Data.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 32

By:

Collins, Martin

Publication type:

Article

12

The Long Road to Customer Understanding.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 29

By:

Arken, Andrew

Publication type:

Article

13

Getting Serious About Marketing Research.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 24

By:

Neal, William D.

Publication type:

Article

14

A User's Guide to Conjoint Analysis.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 18

By:

McCullough, Dick

Publication type:

Article

15

The Many Faces of Qualitative Research.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 13

By:

Henderson, Naomi R.

Publication type:

Article

16

Six Steps to Better Decision Models.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 8

By:

Kumar, V.;
Bohling, Timothy

Publication type:

Article

17

To Amend or Not to Amend?

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 6

By:

Gillin, Donna L.

Publication type:

Article

18

What Makes Marketing More Effective?

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 4

By:

Wyner, Gordon A.

Publication type:

Article