Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.
- Published in:
- Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654
- By:
- Publication type:
- Article
Works matching Radio advertising
Results: 664
1
2
El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias.
- Published in:
- Historia y Comunicación Social, 2021, v. 26, n. 2, p. 403, doi. 10.5209/hics.77077
- By:
- Publication type:
- Article
3
Advertising Radio Discourse - Lexical Analysis.
- Published in:
- Ovidius University Annals, Series Economic Sciences, 2017, v. 17, n. 1, p. 174
- By:
- Publication type:
- Article
4
The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 1, p. 15, doi. 10.1080/08911762.2015.1119919
- By:
- Publication type:
- Article
5
Sonic identity and audio branding elements in Spanish radio advertising.
- Published in:
- Analisi: Quaderns de Comunicacio i Cultura, 2021, v. 65, p. 103, doi. 10.5565/rev/analisi.3330
- By:
- Publication type:
- Article
6
Sales effects of in-store radio advertising.
- Published in:
- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 285, doi. 10.1080/13527266.2010.528208
- By:
- Publication type:
- Article
7
LA PUBLICIDAD RADIOFÓNICA EN LA PROGRAMACIÓN DE LAS DISTINTAS FRANJAS HORARIAS: REFLEXIONES DESDE LA PERSPECTIVA DE GÉNERO.
- Published in:
- Aposta, 2015, n. 64, p. 1
- By:
- Publication type:
- Article
8
WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION.
- Published in:
- Social Behavior & Personality: an international journal, 2007, v. 35, n. 2, p. 157, doi. 10.2224/sbp.2007.35.2.157
- By:
- Publication type:
- Article
9
دور الإعلان الإذاعي في تعزيز قرارات الشراء لدى المواطن العراقي
- Published in:
- Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 77, doi. 10.33282/abaa.v11i43.245
- By:
- Publication type:
- Article
10
Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.
- Published in:
- Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213
- By:
- Publication type:
- Article
11
The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase.
- Published in:
- El Profesional de la Información, 2022, v. 31, n. 5, p. 1, doi. 10.3145/epi.2022.sep.21
- By:
- Publication type:
- Article
12
Combinations of Creative Elements in Radio Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 87, doi. 10.1080/10641734.1993.10504997
- By:
- Publication type:
- Article
13
Evaluación de la publicidad de medicamentos en los principales medios televisivos, radiofónicos y escritos en Costa Rica.
- Published in:
- Revista Colombiana de Ciencias Químico-Farmacéuticas, 2020, v. 49, n. 2, p. 1, doi. 10.15446/rcciquifa.v49n2.89677
- By:
- Publication type:
- Article
14
Recall of radio advertising in low and high advertising clutter formats.
- Published in:
- International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952
- By:
- Publication type:
- Article
15
Youth Exposure to Alcohol Advertising on Radio -- United States, June-August 2004.
- Published in:
- MMWR: Morbidity & Mortality Weekly Report, 2006, v. 55, n. 34, p. 937
- By:
- Publication type:
- Article
16
Practical Radio Advertising (Book).
- Published in:
- 1938
- By:
- Publication type:
- Book Review
17
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
18
Hora do intervalo: a evolução do espaço de publicidade no rádio sob a ótica regulatória.
- Published in:
- Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 45, doi. 10.5007/1984-6924.2020v17n2p45
- By:
- Publication type:
- Article
19
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
20
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
21
Psyche and Society: radio advertising and social psychology in America, 1923-1936.
- Published in:
- Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856
- By:
- Publication type:
- Article
22
Radio advertising to women in twenties America: `A latchkey to every home'.
- Published in:
- Historical Journal of Film, Radio & Television, 1993, v. 13, n. 3, p. 299, doi. 10.1080/01439689300260271
- By:
- Publication type:
- Article
23
Standard Southern British English as referee design in Irish radio advertising.
- Published in:
- Linguistics, 2017, v. 55, n. 3, p. 525, doi. 10.1515/ling-2017-0003
- By:
- Publication type:
- Article
24
THE PROCESSING OF INFORMATION IN THE YOUNG CONSUMER: THE IMPACT OF COGNITIVE DEVELOPMENTAL STAGE ON TELEVISION, RADIO AND PRINT ADVERTISING.
- Published in:
- Journal of Advertising, 1983, v. 12, n. 3, p. 4, doi. 10.1080/00913367.1983.10672843
- By:
- Publication type:
- Article
25
HANDBOOK OF RADIO ADVERTISING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
26
RADIO ADVERTISING RESEARCH: A TRIANGULAR DESIGN PERSPECTIVE FROM AN AFRICAN CONTEXT.
- Published in:
- Communication Journal of New Zealand, 2010, v. 11, n. 1, p. 54
- By:
- Publication type:
- Article
27
BGH: Gestaltung des Vertriebssystems eines marktbeherrschenden Vermittlers (hier von Radiowerbezeiten).
- Published in:
- Computer und Recht, 2021, v. 37, n. 5, p. 346, doi. 10.9785/cr-2021-370522
- Publication type:
- Article
28
A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 276
- By:
- Publication type:
- Article
29
Vernacularisation and authenticity in Irish radio advertising.
- Published in:
- World Englishes, 2017, v. 36, n. 2, p. 269, doi. 10.1111/weng.12258
- By:
- Publication type:
- Article
30
THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.
- Published in:
- Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262
- By:
- Publication type:
- Article
31
Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 4, p. 219, doi. 10.1177/002224298605000407
- By:
- Publication type:
- Article
32
MODERN RADIO ADVERTISING.
- Published in:
- 1949
- By:
- Publication type:
- Book Review
33
THE ADVERTISING AND BUSINESS SIDE OF RADIO.
- Published in:
- 1949
- By:
- Publication type:
- Book Review
34
RADIO ADVERTISING FOR RETAILERS.
- Published in:
- 1945
- By:
- Publication type:
- Book Review
35
TRENDS TOWARD MECHANIZATION OF RADIO ADVERTISING.
- Published in:
- Journal of Marketing, 1942, v. 6, n. 3, p. 217, doi. 10.2307/1245867
- By:
- Publication type:
- Article
36
RADIO AS AN ADVERTISING MEDIUM.
- Published in:
- 1940
- By:
- Publication type:
- Book Review
37
PRACTICAL RADIO ADVERTISING.
- Published in:
- 1938
- By:
- Publication type:
- Book Review
38
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
39
Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México.
- Published in:
- Revista Interdisciplinaria de Estudios de Género de El Colegio de México, 2021, v. 7, p. 1, doi. 10.24201/reg.v7i1.701
- By:
- Publication type:
- Article
40
The Effects of Imagery-Evoking Radio Advertising Strategies on Affective Responses.
- Published in:
- Psychology & Marketing, 1997, v. 14, n. 4, p. 337, doi. 10.1002/(SICI)1520-6793(199707)14:4<337::AID-MAR3>3.0.CO;2-A
- By:
- Publication type:
- Article
41
Music Format Effects in Radio Advertising.
- Published in:
- Psychology & Marketing, 1990, v. 7, n. 2, p. 97, doi. 10.1002/mar.4220070203
- By:
- Publication type:
- Article
42
Indigenous Language Advertising on Radio: Perceptions of MTN Subscribers about Setswana Radio Commercials in Mahikeng, South Africa.
- Published in:
- e-BANGI Journal, 2024, v. 21, n. 4, p. 42, doi. 10.17576/ebangi.2024.2104.04
- By:
- Publication type:
- Article
43
Investigated the relationship between TV and Radio Advertising on changing driver behavior (Model Tpb) (Case Study: slow down drivers in Mazandaran province).
- Published in:
- 2014
- By:
- Publication type:
- Case Study
44
PREFERENCE OF VOICE AND PERFORMANCE STYLE IN RADIO ADVERTISING.
- Published in:
- Eesti Rakenduslingvistika Ühingu Aastaraamat, 2024, v. 20, p. 181, doi. 10.5128/ERYa20.11
- By:
- Publication type:
- Article
45
La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia.
- Published in:
- Palabra Clave, 2012, v. 15, n. 2, p. 224
- By:
- Publication type:
- Article
46
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 175, doi. 10.2501/JAR-2024-008
- By:
- Publication type:
- Article
47
Publicidade no rádio: Classificação dos formatos de anúncio a partir do critério de ordenamento dos conteúdos na estrutura narrativa da programação.
- Published in:
- Comunicação, Mídia e Consumo, 2012, v. 9, n. 24, p. 227
- By:
- Publication type:
- Article
48
A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol.
- Published in:
- Journal of Health Communication, 2003, v. 8, n. 5, p. 489, doi. 10.1080/713852114
- By:
- Publication type:
- Article
49
Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach.
- Published in:
- JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 235, doi. 10.1080/14241277.2004.9669406
- By:
- Publication type:
- Article
50
THE EFFECT OF REPETITION ON HUMOR IN A RADIO ADVERTISING STUDY.
- Published in:
- Journal of Advertising, 1985, v. 14, n. 4, p. 13, doi. 10.1080/00913367.1985.10672966
- By:
- Publication type:
- Article