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Advances in Research on Mental Accounting and Reason-Based Choice.
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- Marketing Letters, 1999, v. 10, n. 3, p. 249, doi. 10.1023/A:1008066718905
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- Article
Motivating Persistence and Risky Choice: Beyond Monetary Incentives.
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- Advances in Consumer Research, 2016, v. 44, p. 749
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- Publication type:
- Article
Blink and You'll Miss It: The Consequences of Ephemeral Messaging.
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- 2016
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- Publication type:
- Abstract
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect.
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- 2007
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- Publication type:
- Abstract
"Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior".
- Published in:
- 2007
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- Publication type:
- Proceeding
Emerging Perspectives on Self-Control.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 594
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- Publication type:
- Article
Goal Distance and Consumer Choice.
- Published in:
- 2006
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- Publication type:
- Abstract
Goals and Mindsets in Consumer Choice.
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- 2005
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- Publication type:
- Proceeding
Alternative Models for Capturing the Compromise Effect.
- Published in:
- 2003
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- Publication type:
- Abstract
Factors Affecting Consumer Choices Between Hedonic and Utilitarian Options.
- Published in:
- Advances in Consumer Research, 2001, v. 28, n. 1, p. 325
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- Publication type:
- Article
Consumer Preferences Towards Frequency Programs.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 125
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- Publication type:
- Article
Hedonic and Utilitarian Motivations in Consumer Choice.
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- Advances in Consumer Research, 2000, v. 27, n. 1, p. 286
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- Publication type:
- Article
Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2018, v. 28, n. 3, p. 517, doi. 10.1002/jcpy.1046
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- Publication type:
- Article
The effects of promotions on hedonic versus utilitarian purchases.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 1, p. 59, doi. 10.1016/j.jcps.2016.05.005
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- Publication type:
- Article
The synthesis of preference: Bridging behavioral decision research and marketing science
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 3, p. 179, doi. 10.1016/j.jcps.2008.04.005
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- Publication type:
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness.
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- Journal of Consumer Research, 2012, v. 39, n. 2, p. 382, doi. 10.1086/663777
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- Publication type:
- Article
Productivity Orientation and the Consumption of Collectable Experiences.
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- Journal of Consumer Research, 2011, v. 37, n. 6, p. 935, doi. 10.1086/657163
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- Publication type:
- Article
Motivational Compatibility and Choice Conflict.
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- Journal of Consumer Research, 2010, v. 37, n. 3, p. 429, doi. 10.1086/653044
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- Publication type:
- Article
Repenting Hyperopia: An Analysis of Self-Control Regrets.
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- Journal of Consumer Research, 2006, v. 33, n. 2, p. 273, doi. 10.1086/506308
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- Publication type:
- Article
Promotion Reactance: The Role of Effort-Reward Congruity.
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- Journal of Consumer Research, 2005, v. 31, n. 4, p. 725, doi. 10.1086/426606
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- Publication type:
- Article
Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence.
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- Journal of Consumer Research, 2002, v. 29, n. 2, p. 199, doi. 10.1086/341571
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- Publication type:
- Article
The Effects of Effort and Intrinsic Motivation on Risky Choice.
- Published in:
- Marketing Science, 2003, v. 22, n. 4, p. 477, doi. 10.1287/mksc.22.4.477.24911
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- Publication type:
- Article
Opportunity Cost Overestimation.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 518, doi. 10.1177/0022243718819474
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- Publication type:
- Article
Beating the Market: The Allure of Unintended Value.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 691, doi. 10.1509/jmr.12.0439
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- Publication type:
- Article
Scope Insensitivity and the 'Mere Token' Effect.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 282, doi. 10.1509/jmkr.48.2.282
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- Publication type:
- Article
Complicating Choice.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 308, doi. 10.1509/jmkr.48.2.308
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- Publication type:
- Article
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 6, p. 676, doi. 10.1509/jmkr.45.6.676
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- Publication type:
- Article
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention.
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- Journal of Marketing Research (JMR), 2006, v. 43, n. 1, p. 39, doi. 10.1509/jmkr.43.1.39
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- Publication type:
- Article
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 262, doi. 10.1509/jmkr.41.3.262.35993
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- Publication type:
- Article
Alternative Models for Capturing the Compromise Effect.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 237, doi. 10.1509/jmkr.41.3.237.35990
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- Publication type:
- Article
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 454, doi. 10.1509/jmkr.40.4.454.19383
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- Publication type:
- Article
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards.
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- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 155, doi. 10.1509/jmkr.39.2.155.19084
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- Publication type:
- Article
The Effects of Incomplete Information on Consumer Choice.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 427, doi. 10.1509/jmkr.37.4.427.18796
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- Publication type:
- Article