Works matching IS 00989258 AND DT 1980 AND VI 7 AND IP 1

Results: 167

EXPLORATORY BEHAVIOR IN THE CONSUMER CONTEXT: A STATE OF THE ART REVIEW.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 258

By:

Raju, P. S.;
Venkatesan, M.

Publication type:

Article

PREFACE.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. v

By:

Olson, Jerry C.

Publication type:

Article

ASSOCIATION FOR CONSUMER RESEARCH -- TENTH ANNUAL CONFERENCE.

Published in:: Advances in Consumer Research, 1980, v. 7, n. 1, p. iii
Publication type:: Article

ISSUES CONCERNING FAMILY DECISION MAKING AND FINANCIAL SERVICES.

Published in:: Advances in Consumer Research, 1980, v. 7, n. 1, p. 215
Publication type:: Article

1979 PROGRAM: ANNUAL CONFERENCE OF THE ASSOCIATION FOR CONSUMER RESEARCH.

Published in:: Advances in Consumer Research, 1980, v. 7, n. 1, p. viii
Publication type:: Article

AN EVALUATION OF STUDENTS AS SURROGATES IN MARKETING STUDIES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 796

By:

Lamb Jr., Charles W.;
Stem Jr., Donald E.

Publication type:

Article

CONSUMER IMPULSE PURCHASE AND CREDIT CARD USAGE: AN EMPIRICAL EXAMINATION USING THE LOG LINEAR MODEL.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 792

By:

Deshpandé, Rohit;
Krishnan, S.

Publication type:

Article

AN EXPOSITION OF TRI-MODE FACTOR ANALYSIS FOR SEGMENTING TARGET AUDIENCE REACTIONS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 788

By:

Vavre, Terry G.;
Hackleman, Edwin C.

Publication type:

Article

SEX ROLES AND PERFORMANCE: AN EMPIRICAL STUDY OF GASOLINE PURCHASING.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 784

By:

Pettit, Kathy;
Johansson, J.K.

Publication type:

Article

SOME VALIDITY AND RELIABILITY ISSUES IN THE MEASUREMENT OF ATTRIBUTE UTILITIES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 780

By:

Cattin, Philippe

Publication type:

Article

THE VALIDITY OF USING CONSUMER INPUT TO CHOOSE ADVERTISING SPOKESMAN.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 776

By:

Finn, David W.

Publication type:

Article

CONFIDENCE AND PRICE KNOWLEDGE: THE CASE OF ADVERTISED FOOD SPECIALS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 772

By:

Wilkinson, J.B.;
Mason, J. Barry;
Paksoy, Christie B.;
Durand, Richard M.

Publication type:

Article

GENERATING PRODUCT IDEAS: A MODIFICATION OF THE DUAL QUESTIONING TECHNIQUE.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 767

By:

Obermiller, Carl

Publication type:

Article

ATTRIBUTE OVERLAP IN THE MODELING OF CUSTOMER PRODUCT PORTFOLIOS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 762

By:

Leone, Robert P.;
Srivastava, Rajendra

Publication type:

Article

AN ANALYSIS OF MALE ROLES IN PRINT ADVERTISEMENTS OVER A 20-YEAR SPAN: 1958-1978.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 760

By:

Wolheter, Maralinda;
Lammers, B. Bruce

Publication type:

Article

SOCIAL INTERACTIONS AND SOCIAL STRUCTURAL DETERMINANTS IN ADOLESCENT CONSUMER SOCIALIZATION.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 757

By:

Moore, Roy L.;
Moschis, George P.

Publication type:

Article

GIVING TO CHARITABLE ORGANIZATIONS: A BEHAVIORAL REVIEW AND A FRAMEWORK FOR INCREASING COMMITMENT.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 753

By:

Smith, Scott M.

Publication type:

Article

ASSESSING THE CONVERGENT VALIDITY OF DECOMPOSITIONAL AND COMPOSITIONAL METHODS IN THE CASE OF SOCIALLY SENSITIVE PERCEPTIONS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 749

By:

Holbrook, Morris B.;
Moore, William L.

Publication type:

Article

IDENTIFYING AND ANALYZING CONSUMER SHOPPING STRATEGIES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 745

By:

Guiltinan, Joseph F.;
Monroe, Kent B.

Publication type:

Article

THE ROLE OF OWN COGNITIVE RESPONSES IN PERSUASION: A CONCEPTUAL OVERVIEW.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 741

By:

Perloff, Richard M.;
Brock, Timothy C.

Publication type:

Article

BELIEF SYSTEMS AND CONSUMER INNOVATIVE PRONENESS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 737

By:

Emery Jr., Donald R.

Publication type:

Article

AN INVESTIGATION OF SELF REPORTED SEARCH STAGE VERSUS POINT OF PURCHASE INFORMATION SEARCH BEHAVIOR.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 733

By:

Lelmann, Donald R.;
Moore, William L.

Publication type:

Article

THE IMPACT OF DATA COLLECTION PROCEDURE ON CHOICE RULE.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 729

By:

Olshavsky, Richard W.;
Acito, Franklin

Publication type:

Article

AN INFORMATION PROCESSING ANALYSIS OF PRODUCT LABELS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 724

By:

Johnson, Michael D.

Publication type:

Article

THE APPLICATION OF AUTOMATED CONCEPT ANALYSIS TO THE ANALYSIS OF FOCUS GROUP INTERVIEWS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 720

By:

Lautman, Martin R.;
Percy, Larry;
Feldman, Shel;
Wolf, Abraham

Publication type:

Article

VALIDATION OF A DEVICE FOR OBTAINING ANONYMOUS RESPONSES IN GROUP INTERVIEWS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 717

By:

Saegert, Joel;
Fractor, Zane;
Mandell, Lewis

Publication type:

Article

DEVELOPING A BAYESIAN MEASURE OF BRAND LOYALTY: A SECOND LOOK.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 713

By:

Gentry, James W.;
Brown, Thomas L.

Publication type:

Article

A COMPARATIVE ANALYSIS OF THE ROTATING ANCHOR POINT AND MAGNITUDE ESTIMATION TECHNIQUES IN THE MAKING OF CHILDREN'S DIRECT SIMILARITY JUDGMENTS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 709

By:

Van Auken, Stuart;
Lonial, Subhash C.

Publication type:

Article

AN EXPLORATORY SURVEY OF WOMEN'S TRAVEL ATTITUDES AND BEHAVIOR: DIRECTIONS FOR RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 705

By:

Omura, Glenn S.;
Roberts, Mary Lou;
Talarzyk, W. Wayne

Publication type:

Article

THE COLLEGE CHOICE PROCESS: SOME EMPIRICAL RESULTS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 700

By:

Spekman, Robert E.;
Harvey, James W.;
Bloom, Paul N.

Publication type:

Article

AN EMPIRICAL INVESTIGATION OF THE S-O-R PARADIGM OF CONSUMER INVOLVEMENT.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 696

By:

Parkinson, Thomas L.;
Schenk, Carolyn Turner

Publication type:

Article

AN ANALYSIS OF DIFFERENCES BETWEEN CONSUMERS OF VARIABLE-RATE AND FIXED-RATE RESIDENTIAL MORTGAGES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 692

By:

Albaum, Gerald;
Hawkins, Del

Publication type:

Article

HIERARCHICAL MODEL TESTING IN CONJOINT ANALYSIS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 688

By:

Carroll, J. Douglas;
Green, Paul E.;
DeSarbo, Wayne S.

Publication type:

Article

ON THE USE OF VERBAL PROTOCOLS IN CROSS-CULTURAL AND CROSS-NATIONAL CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 684

By:

Douglas, Susan P.

Publication type:

Article

PAIRED COMPARISON ANALYSIS: A FIRST STAGE TEST BEFORE MULTIDIMENSIONAL SCALING PROCEDURES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 680

By:

Vigderhous, Gideon

Publication type:

Article

A RELIABILITY EVALUATION OF A SHORT TEST DESIGNED TO MEASURE CHILDREN'S ATTITUDES TOWARD ADVERTISING IN AUDIO-VISUAL AND PRINT MEDIA.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 676

By:

Lindquist, Jay D.;
Belonax Jr., Joseph J.

Publication type:

Article

DEVELOPING INTERVAL SCALE VALUES USING THE NORMALIZED RANK METHOD: A MULTIPLE CONTEXT, MULTIPLE GROUP METHODOLOGY.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 672

By:

Hanson, James W.;
Rethans, Arno J.

Publication type:

Article

HUSBANDS WHO PREPARE DINNER: A TEST OF COMPETING THEORIES OF MARITAL ROLE ALLOCATIONS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 669

By:

Roberts, Mary Lou;
Wortzel, Lawrence H.

Publication type:

Article

CONSUMER INFORMATION BY OBJECTIVES: AN APPROACH FOR DEFINING GOALS AND MEASURING RESULTS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 664

By:

Grunert, Klaus G.

Publication type:

Article

ON GETTING SITUATED: THE ROLE OF SITUATIONAL FACTORS IN CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 659

By:

Lutz, Richard J.

Publication type:

Article

INDIVIDUAL DIFFERENCES IN VOTING BEHAVIOR: FURTHER INVESTIGATION INVOLVEMENT.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 655

By:

Rothschild, Michael L.;
Houston, Michael J.

Publication type:

Article

A SITUATIONAL ANALYSIS OF COMMUNICATION EFFECT: A NEW PRODUCT PURCHASE BY MAIL ORDER.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 650

By:

Park, C. Whan;
Bahr, William J.

Publication type:

Article

USAGE--SITUATIONAL INFLUENCES ON PERCEPTIONS OF PRODUCT MARKETS: RESPONSE HOMOGENITY AND ITS IMPLICATIONS FOR CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 644

By:

Srivastava, Rajendra K.

Publication type:

Article

AN INVESTIGATION OF THE DIFFERENTIAL IMPACT OF PURCHASE SITUATION ON LEVELS OF CONSUMER CHOICE BEHAVIOR.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 639

By:

Stanton, John L.;
Bonner, P. Greg

Publication type:

Article

CONSUMER INFORMATION PROCESSING OF OTC DRUG LABEL INFORMATION.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 633

By:

Grahn, Joyce L.

Publication type:

Article

DIMENSIONS OF HEALTH MAINTENANCE ACTIVITIES AND OPTIONS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 627

By:

Hornik, Jacob;
Schlinger, Mary Jane

Publication type:

Article

UNDERSTANDING THE BLOOD DONOR PROBLEM: A DISCRIMINANT ANALYSIS OF ACTIVE, DORMANT, AND NON-DONORS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 622

By:

Smead, Raymond J.;
Burnett, John J.

Publication type:

Article

CULTURAL DIFFERENCES IN PREVENTATIVE HEALTH CARE CHOICE: A STUDY OF PARTICIPATION IN A CERVICAL CANCER SCREENING PROGRAM AMONG MEXICAN-AMERICANS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 617

By:

Alexander, Katherine;
McCullough, James

Publication type:

Article

SOME OBSERVATIONS ON SELF-CONCEPT IN CONSUMER BEHAVIOR RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 615

By:

Peter, J. Paul

Publication type:

Article

A SOCIOLOGICAL APPROACH TO BRAND CHOICE: THE CONCEPT OF SITUATIONAL SELF IMAGE.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 610

By:

Schenk, Carolyn Turner;
Holman, Rebecca H.

Publication type:

Article