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THE EFFECTS OF RECALL ON BELIEF CHANGE: THE CORRECTIVE ADVERTISING CHANGE.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 419
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- Publication type:
- Article
SEX-TYPED PRODUCT IMAGES: THE EFFECTS OF SEX, SEX ROLE SELF-CONCEPT AND MEASUREMENT IMPLICATIONS.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 604
- By:
- Publication type:
- Article
A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 3, p. 341, doi. 10.2307/3150532
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- Publication type:
- Article
A Psychometric Development of a Test for Consumer Alienation from the Marketplace.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 565, doi. 10.2307/3150626
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- Publication type:
- Article