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PREFACE.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. v
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- Article
EXPLAINING EDUCATIONAL AND OCCUPATIONAL CHOICES: AN EXPLORATORY STUDY.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 617
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- Article
SOME OBSERVATIONS AND QUESTIONS THAT MIGHT BE HELPFUL IN FUTURE RESEARCH.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 611
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- Article
AN EXPLORATORY STUDY OF THE EVOLUTION OF THE NEGATIVE IMAGE OF PERSONAL SELLING.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 641
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- Article
Program 1978: Annual Conference of the Association For Consumer Research.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. viii
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- Article
AN EMPIRICAL EXAMINATION OF ALTERNATIVE MODELS FOR PREDICTING CONSUMER UTILIZATION OF TWO CREDIT CARD SYSTEMS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 592
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- Article
EXTENDING PRODUCT LIFE: TECHNOLOGY ISN'T THE ONLY ISSUE.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 381
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- Article
ROLE OF ATTRIBUTE GENERALITY IN COGNITIONS OF POLITICAL CANDIDATES.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 635
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- Article
ORGANIZATIONAL BUYING BEHAVIOR: A CONCEPTUAL VIEW OF THE BUYING CENTER AS AN INFORMATION PROCESSING UNIT.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 622
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- Article
INNOVATIVE HEALTH CARE ALTERNATIVES: A MODEL OF THE CONSUMER BEHAVIOR PROCESS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 628
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- Article
A NOTE ON THE FISHBEIN ATTITUDE MODEL AS AN EXPECTED UTILITY.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 245
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- Article
UNDERSTANDING AND ANALYZING CONTINGENCY DATA.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 606
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- Article
ISSUES CONCERNING EMPIRICAL METHODS AND FINDINGS IN CONSUMER RESEARCH.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 614
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- Publication type:
- Article
STATISTICAL ESTIMATION AND CONSUMER RESEARCH.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 569
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- Publication type:
- Article
THE ROLE OF SEX ROLE SELF-CONCEPT IN MASCULINE AND FEMININE PRODUCT PERCEPTIONS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 599
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- Article
A DISCUSSION OF "METHODOLOGICAL DEVELOPMENTS"
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 589
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- Article
MARKET SHARES ESTIMATES BASED ON CONJOINT ANALYSIS OF CONCEPTS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 582
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- Article
Discussant's Comments.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 587
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- Article
COVARIANCE BIAS OF THURSTONE CASE V SCALING AS APPLIED TO CONSUMER PREFERENCES AND PURCHASE INTENTIONS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 578
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- Article
CHANGES IN CONSUMER PERCEPTIONS: THE IMPACT OF TESTING CONDITIONS ON PERCEPTIONS OF BRANDED PRODUCTS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 574
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- Publication type:
- Article
GIFT VERSUS PERSONAL USE BRAND SELECTION.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 325
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- Publication type:
- Article
THE EFFECTS OF PRODUCT INVOLVEMENT AND TASK DEFINITION ON ANTICIPATED CONSUMER EFFORT.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 313
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- Publication type:
- Article
STRUCTURAL MODELLING: AN APPLICATION FOR TESTING ATTITUDE MODELS AND CONVERGENT VALIDITY.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 307
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- Publication type:
- Article
DRUG COMPLIANCE AND THE NEGLECTED CONCERN FOR VALIDITY.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 564
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- Publication type:
- Article
ASSESSING THE POTENTIAL EFFECTS OF DIFFERENTIAL PRICE INCREASES ON GASOLINE USAGE.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 557
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- Publication type:
- Article
ESTIMATING THE EFFECTS OF ADVERTISING: APPLICATION TO A SOCIAL PROBLEM.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 550
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- Publication type:
- Article
DISCUSSION PAPER: ISSUES IN SURVEY MEASUREMENT.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 548
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- Article
DISCUSSION PAPER: ISSUES IN SURVEY MEASUREMENT.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 545
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- Publication type:
- Article
THE EFFECTS OF SPONSORSHIP ON MAIL SURVEY RESPONSE AND EVALUATION BIAS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 542
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- Publication type:
- Article
THE EFFECT OF VARYING RESPONSE INTERVALS ON THE STABILITY OF FACTOR SOLUTIONS OF RATING SCALE DATA.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 539
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- Publication type:
- Article
SURVEY DATA RELIABILITY EFFECTS ON RESULTS OF CONSUMER PREFERENCE ANALYSES.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 532
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- Publication type:
- Article
MARKETING AND PUBLIC POLICY CONTRIBUTIONS: COMMENTS ON THREE PAPERS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 529
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- Publication type:
- Article
RESEARCH CONTRIBUTIONS TO PUBLIC POLICY: DISCUSSION COMMENTS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 526
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- Publication type:
- Article
ATTRACTING POTENTIAL SWITCHERS TO MASS TRANSIT: MODE CHOICE AS A MULTI-ATTRIBUTE DECISION MODEL.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 519
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- Article
A MEASURE FOR MARKET DELINEATION.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 514
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- Publication type:
- Article
A STUDY OF PUBLIC POLICY IMPACT ON CONSUMER DECISION-MAKING.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 508
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- Publication type:
- Article
THE CONSUMER ENVIRONMENT: REGULATION AND RESEARCH: DISCUSSION OF THREE PAPERS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 505
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- Publication type:
- Article
THE CONSUMER ENVIRONMENT: REGULATION AND RESEARCH--DISCUSSION.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 501
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- Article
CONSUMER PROBLEMS AND COMPLAINTS: A NATIONAL VIEW.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 494
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- Publication type:
- Article
CONSUMER RESEARCH INPUTS INTO PUBLIC POLICY DECISION MAKING: THE ROLE OF CANADA'S CONSUMER RESEARCH AND EVALUATION BRANCH.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 488
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- Publication type:
- Article
RESEARCH ON CONSUMER INFORMATION: PUBLIC SECTOR PERSPECTIVES.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 481
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- Publication type:
- Article
"CONSUMER POLICY PROPOSALS" DISCUSSION PAPER.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 477
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- Article
COMMENTS ON PAPERS ON CONSUMER POLICY PROPOSALS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 472
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- Article
IN SEARCH OF ACTIONS TO REDUCE CONSUMER SHOPPING PROBLEMS.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 466
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- Publication type:
- Article
ON CONSUMER DISSATISFACTION: CONSUMER ARBITRATION AS AN ALTERNATIVE DISPUTE RESOLUTION MECHANISM.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 460
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- Publication type:
- Article
FORMAL CONSUMER EDUCATION: AN EMPIRICAL ASSESSMENT.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 456
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- Publication type:
- Article
CONSUMER SATISFACTION/DISSATISFACTION: AN OUTSIDER'S VIEW.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 453
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- Publication type:
- Article
THREE PAPERS ON CONSUMER SATISFACTION/DISSATISFACTION: A COMMENT.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 450
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- Publication type:
- Article
DISSATISFACTION ATTRIBUTIONS AND CONSUMER COMPLAINT BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 445
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- Publication type:
- Article
CONSUMER RESEARCH TO DISSATISFACTION WITH DURABLE PRODUCTS.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 438
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- Publication type:
- Article