Works matching IS 00989258 AND DT 1977 AND VI 4 AND IP 1

Results: 84

CONFERENCE PROGRAM.

Published in:: Advances in Consumer Research, 1977, v. 4, n. 1, p. 421
Publication type:: Article

ASSOCIATION FOR CONSUMER RESEARCH - SEVENTH ANNUAL CONFERENCE October 28 - 31, 1976 - ATLANTA, GEORGIA.

Published in:: Advances in Consumer Research, 1977, v. 4, n. 1, p. iii
Publication type:: Article

COURSE DESCRIPTION: BUYER BEHAVIOR AND COMMUNICATION IN MARKETING.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 278

By:

Wortzel, Lawrence H.

Publication type:

Article

PREFACE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. v

By:

Perreault Jr., William D.

Publication type:

Article

FORWARD.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. iv

By:

Reynolds, Fred D.;
Stout, Roy G.

Publication type:

Article

VALIDITY IMPORTANCE IN CONSUMER RESEARCH: SOME PRAGMATIC ISSUES.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 405

By:

Shocker, Allen D.;
Zaltman, Gerald

Publication type:

Article

RESPONSE BIAS: A SPECIAL OPPORTUNITY.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 401

By:

Leavitt, Clark

Publication type:

Article

RELIABILITY, GENERALIZABILITY AND CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 394

By:

Peter, J. Paul

Publication type:

Article

IMPROVING CONSUMER RESEARCH MEASUREMENT: AN OVERVIEW.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 392

By:

Ryan, Michael J.

Publication type:

Article

AN EVALUATION OF TELEVISED CONSUMER EDUCATION: A PILOT STUDY.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 388

By:

Bloom, Paul N.;
Ford, Gary T.;
Harvey, James W.

Publication type:

Article

THE EFFECTS OF CONSUMER EDUCATION ON CONSUMER PRODUCT SAFETY BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 380

By:

Staelin, Richard

Publication type:

Article

PERSPECTIVES FOR STUDYING AND IMPLEMENTING CONSUMER EDUCATION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 376

By:

Wallendorf, Melanie;
Zaltman, Gerald

Publication type:

Article

WHEN DOES CONSUMER INFORMATION PROCESSING RESEARCH ACTUALLY HAVE ANYTHING TO DO WITH CONSUMER INFORMATION PROCESSING?

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 372

By:

Ray, Michael L.

Publication type:

Article

INTEGRATING COGNITIVE STRUCTURE AND COGNITIVE RESPONSE APPROACHES TO MONITORING COMMUNICATIONS EFFECTS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 363

By:

Lutz, Richard J.;
Swasy, John L.

Publication type:

Article

THE IMPORTANCE OF COGNITIVE RESPONSES IN PERSUASION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 357

By:

Petty, Richard E.

Publication type:

Article

LONGITUDINAL ANALYSIS OF CONSUMER ATTITUDE, INTENTION, AND BEHAVIOR TOWARD BEER BRAND CHOICE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 349

By:

Woodside, Arch G.;
Bearden, William O.

Publication type:

Article

DATA COLLECTION AND ANALYSIS APPROACHES FOR STUDYING CONSUMER INFORMATION PROCESSING.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 342

By:

Bettman, James R.

Publication type:

Article

AN OVERVIEW OF EMPIRICAL APPLICATIONS OF BUYER BEHAVIOR SYSTEMS MODELS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 337

By:

Farley, John U.;
Lehmann, Donald R.

Publication type:

Article

THE CONCEPT AND MEASUREMENT OF A HIERARCHY OF PRODUCT CHARACTERISTICS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 302

By:

Geistfeld, Loren V.;
Sproles, George B.;
Badenhop, Suzanne B.

Publication type:

Article

AN OVERVIEW OF UNMARRIED HETEROSEXUAL COHABITATION AND SUGGESTED MARKETING IMPLICATIONS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 330

By:

Danziger, Carl;
Greenwald, Mathew

Publication type:

Article

INFORMATION PATTERNS IN INDIGENOUS AFRICAN MARKETS: A LESSON IN CONSUMER PERFORMANCE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 297

By:

Swagler, Roger M.

Publication type:

Article

SOME COMMENTS ON CHANGING LIFE STYLES AMONG SINGLE YOUNG ADULTS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 335

By:

Satow, Kay

Publication type:

Article

ATTITUDE, KNOWLEDGE AND BEHAVIOR OF AMERICAN CONSUMERS REGARDING ENERGY CONSERVATION WITH SOME IMPLICATIONS FOR GOVERNMENTAL ACTION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 315

By:

Milstein, Jeffrey S.

Publication type:

Article

THE CONSUMER AND THE ENERGY SHORTAGE: A POST-EMBARGO ASSESSMENT.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 308

By:

Reizenstein, Richard C.;
Barnaby, David J.

Publication type:

Article

LIMITS OF CONSERVATION: IMPLICATIONS FOR ENERGY POLICY.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 322

By:

Weeks, Robert G.

Publication type:

Article

YOUNG ADULTS: SINGLE PEOPLE AND SINGLE PERSON HOUSEHOLDS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 324

By:

Wortzel, Lawrence H.

Publication type:

Article

INFORMATIONAL IMPERFECTION IN LOCAL CONSUMER MARKETS: ASSESSMENT AND IMPLICATIONS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 288

By:

Maynes, E. Scott

Publication type:

Article

PHILOSOPHIES OF CONSUMER INFORMATION PROGRAMS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 282

By:

Thorelli, Hans B.

Publication type:

Article

INFORMATION AND CONSUMPTION EFFICIENCY: SOME INTRODUCTORY COMMENTS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 281

By:

Geistfeld, Loren V.;
Sproles, George B.

Publication type:

Article

TEACHING CONSUMER BEHAVIOR: AN APPROACH EMPHASIZING CONSUMER ATTITUDES.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 276

By:

Stanley, Thomas J.

Publication type:

Article

TEACHING CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 274

By:

O'Brien, Terrence V.

Publication type:

Article

OBSERVATION ON TEACHING CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 272

By:

Murphy, Patrick E.

Publication type:

Article

TEACHING CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 270

By:

Holman, Rebecca H.

Publication type:

Article

PROBLEM SOLVING THROUGH MODEL APPLICATION: ONE APPROACH TO TEACHING CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 268

By:

Arnold, Stephen J.

Publication type:

Article

TEACHING CONSUMER BEHAVIOR: AN OVERVIEW.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 266

By:

Mittelstaedt, Robert

Publication type:

Article

THE EMERGING BEHAVIORAL PROCESS TECHNOLOGY IN CONSUMER DECISION-MAKING RESEARCH.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 263

By:

Jacoby, Jacob

Publication type:

Article

WORKSHOP ON APPROACHES TO THE STUDY OF CONSUMER DECISION MAKING FROM DIFFERENT DISCIPLINES.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 262

By:

Ferber, Robert

Publication type:

Article

ESTABLISHING STANDARDS FOR PROFESSIONAL CONDUCT IN CONSUMER RESEARCH: A SUGGESTED ROLE FOR THE ASSOCIATION FOR CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 261

By:

Friedman, Monroe

Publication type:

Article

ISSUES IN ESTABLISHING AND ENFORCING PROFESSIONAL RESEARCH ETHICS AND STANDARDS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 258

By:

McClintock, Charles C.

Publication type:

Article

HISTORY AND OBJECTIVES UNDERLYING THE FORMATION OF ACR'S PROFESSIONAL AFFAIRS COMMITTEE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 256

By:

Jacoby, Jacob

Publication type:

Article

TIME BUDGETS AND CONSUMER LEISURE-TIME BEHAVIOR.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 221

By:

Hawes, Douglass K.

Publication type:

Article

AN INVESTIGATION OF THE ROKEACH VALUE SURVEY FOR CONSUMER RESEARCH APPLICATIONS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 247

By:

Vinson, Donald E.;
Munson, J. Michael;
Nakanishi, Masao

Publication type:

Article

THE MODERN MASCULINE LIFE STYLE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 242

By:

Crask, Melvin R.;
Lanier, Dianne;
Trawick, Fred;
Woodliff, Charles;
Reynolds, Fred D.

Publication type:

Article

BANK CREDIT CARD USERS: AN UPDATED PROFILE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 236

By:

Adcock Jr., William O.;
Hirschman, Elizabeth C.;
Goldstucker, Jac L.

Publication type:

Article

THE TIME DIMENSION OF SHOPPING BEHAVIOR: SOME EMPIRICAL FINDINGS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 230

By:

Arndt, Johan;
Grønmo, Sigmund

Publication type:

Article

ACR STANDARDS FOR PROFESSIONAL CONDUCT IN CONSUMER RESEARCH: CAN WE GET THERE FROM HERE?

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 254

By:

Friedman, Monroe

Publication type:

Article

COGNITIVE EFFECTS OF ADVERTISING REPETITION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 213

By:

Mitchell, Andrew A.;
Olson, Jerry C.

Publication type:

Article

APPLICATION OF THE "NORMATIVE BELIEF" TECHNIQUE FOR MEASURING THE EFFECTIVENESS OF DECEPTIVE AND CORRECTIVE ADVERTISEMENTS.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 204

By:

Kuehl, Philip G.;
Dyer, Robert F.

Publication type:

Article

THE FEDERAL TRADE COMMISSION'S USE OF EVIDENCE TO DETERMINE DECEPTION.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 197

By:

Brandt, Michael T.;
Preston, Ivan L.

Publication type:

Article

A NON-METRIC APPROACH FOR DEVELOPING AND EVALUATION ALTERNATIVE ADVERTISING STRATEGIES.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 191

By:

Percy, Larry;
Lautman, Martin R.;
Kordish, Gail R.

Publication type:

Article