Works matching DE "ADVERTISING management"
Results: 265
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
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- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
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- Publication type:
- Article
Kürzung des Werbungskostenabzugs bei steuerfreien Leistungen aus einem Stipendium.
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- FinanzRundschau, 2023, v. 105, n. 21, p. 993, doi. 10.9785/fr-2023-1052109
- Publication type:
- Article
THE ADVERTISING BUDGET'S DETERMINANTS IN A MARKET WITH TWO COMPETING FIRMS.
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- Management Science, 1982, v. 28, n. 5, p. 500, doi. 10.1287/mnsc.28.5.500
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- Publication type:
- Article
ADVERTISING BUDGET ALLOCATION UNDER UNCERTAINTY.
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- Management Science, 1982, v. 28, n. 5, p. 487, doi. 10.1287/mnsc.28.5.487
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- Publication type:
- Article
DECOMPOSITION OF A MULTI-PERIOD MEDIA SCHEDULING MODEL IN TERMS OF SINGLE PERIOD EQUIVALENTS.
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- Management Science, 1976, v. 23, n. 4, p. 349, doi. 10.1287/mnsc.23.4.349
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- Publication type:
- Article
Exploring EFL students’ visual literacy skills and global understanding through their analysis of Louis Vuitton’s advertisement featuring Mikhail Gorbachev.
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- Journal of Visual Literacy, 2016, v. 35, n. 1, p. 79, doi. 10.1080/1051144X.2016.1197561
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- Article
Advertising appeals and Malaysian culture norms: Scale content validation.
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- Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2018, v. 28, n. 1, p. 61, doi. 10.1075/japc.00004.raz
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- Publication type:
- Article
What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325
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- Publication type:
- Article
A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment.
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- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 65, doi. 10.69554/gegx9559
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- Article
Infusing pasion (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness.
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- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 212, doi. 10.69554/gnyt7667
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- Publication type:
- Article
Financing an online newsvendor with considering the impact of advertising strategy.
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- International Journal of Production Research, 2024, v. 62, n. 19, p. 7205, doi. 10.1080/00207543.2024.2321609
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- Article
The role of media brands in media planning.
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- Journal of Media Business Studies, 2015, v. 12, n. 3, p. 185, doi. 10.1080/16522354.2015.1070087
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- Publication type:
- Article
The evolution of dominant logic: 40 years of strategic framing in the Finnish Broadcasting Company.
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- Journal of Media Business Studies, 2015, v. 12, n. 3, p. 168, doi. 10.1080/16522354.2015.1069482
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- Publication type:
- Article
Innovation research in media management and economics: an integrative framework.
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- Journal of Media Business Studies, 2015, v. 12, n. 3, p. 153, doi. 10.1080/16522354.2015.1069478
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- Publication type:
- Article
Enabling user-driven rule management in event data analysis.
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- Information Systems Frontiers, 2016, v. 18, n. 3, p. 511, doi. 10.1007/s10796-016-9633-2
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- Publication type:
- Article
A FIT PERSPECTIVE: A CRITICAL FACTOR TO COMMUNICATION MARKETING.
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- International Journal of Organizational Innovation, 2010, v. 3, n. 2, p. 416
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- Publication type:
- Article
Integrating ESG Pillars for Business Model Innovation in the Biopharmaceutical Industry.
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- Australasian Accounting Business & Finance Journal, 2023, v. 17, n. 1, p. 127, doi. 10.14453/aabfj.v17i1.12
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- Publication type:
- Article
Competencias directivas en el sector publicitario. Diferencias en la percepción por generación y por sexo.
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- Revista Latina de Comunicación Social, 2009, n. 64, p. 1, doi. 10.4185/RLCS-64-2009-819-228-237
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- Publication type:
- Article
Advertising Management and the Business Publishing Industry (Book).
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- 1992
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- Publication type:
- Book Review
Malaysian classes help teacher learn about advertising.
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- Journalism Educator, 1987, v. 42, n. 2, p. 35, doi. 10.1177/107769588704200216
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- Publication type:
- Article
Future advertising education: ideas on a tentative discipline.
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- Journalism Educator, 1985, v. 40, n. 3, p. 37, doi. 10.1177/107769588504000310
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- Publication type:
- Article
Environmental impact assessment of centralized municipal wastewater management in Thailand.
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- International Journal of Life Cycle Assessment, 2016, v. 21, n. 12, p. 1789, doi. 10.1007/s11367-016-1130-9
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- Publication type:
- Article
Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure.
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- Journal of Interactive Advertising, 2021, v. 21, n. 3, p. 256, doi. 10.1080/15252019.2021.2000524
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- Publication type:
- Article
Focus On Authors.
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- Marketing Science, 2021, v. 40, n. 5, p. 1005, doi. 10.1287/mksc.2021.1320
- Publication type:
- Article
Advertising and Consumers' Communications.
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- Marketing Science, 2013, v. 32, n. 2, p. 294, doi. 10.1287/mksc.1120.0753
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- Publication type:
- Article
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
- Published in:
- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
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- Publication type:
- Article
Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel.
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- Journal of Applied Communication Research, 2011, v. 39, n. 1, p. 75, doi. 10.1080/00909882.2010.536846
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- Publication type:
- Article
THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1972
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- Publication type:
- Book Review
A HANDBOOK FOR THE ADVERTISING AGENCY ACCOUNT EXECUTIVE.
- Published in:
- 1971
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- Publication type:
- Book Review
LEADERS IN MARKETING: Marion Harper, Jr.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 69, doi. 10.2307/1249309
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- Publication type:
- Article
A Perfect Measurement of Advertising's Contribution to Marketing.
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- Journal of Marketing, 1966, v. 30, n. 3, p. 16, doi. 10.2307/1249084
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- Publication type:
- Article
Applying on Advertising-Sales Relationship Model to Product Fields.
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- Journal of Marketing, 1965, v. 29, n. 4, p. 16, doi. 10.2307/1249696
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- Publication type:
- Article
A Managerial Approach to Advertising Measurement.
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- Journal of Marketing, 1965, v. 29, n. 4, p. 1, doi. 10.2307/1249693
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- Publication type:
- Article
EQ, Son of EQ, and the Reaction Profile.
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- Journal of Marketing, 1964, v. 28, n. 4, p. 45, doi. 10.2307/1249570
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- Publication type:
- Article
Reducing Advertising Failures by Concept Testing.
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- Journal of Marketing, 1964, v. 28, n. 4, p. 41, doi. 10.2307/1249569
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- Publication type:
- Article
CASES IN ADVERTISING MANAGEMENT.
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- 1964
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- Publication type:
- Book Review
ADVERTISING MANAGEMENT.
- Published in:
- 1960
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- Publication type:
- Book Review
The Dilemma of Creative Advertising.
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- Journal of Marketing, 1960, v. 25, n. 2, p. 1, doi. 10.2307/1248603
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- Publication type:
- Article
IPSO in Industrial Advertising.
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- Journal of Marketing, 1960, v. 24, n. 3, p. 55, doi. 10.2307/1248708
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- Publication type:
- Article
THE REMEMBERING AND FORGETTING OF ADVERTISING.
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- Journal of Marketing, 1959, v. 23, n. 3, p. 239, doi. 10.2307/1248262
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- Publication type:
- Article
USE OF PRINCIPLES IN THE MANAGEMENT OF ADVERTISING.
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- 1955
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- Publication type:
- Editorial
ADVERTISING RATIOS PLANNED BY LARGE-SCALE ADVERTISERS.
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- Journal of Marketing, 1949, v. 14, n. 1, p. 13, doi. 10.2307/1247168
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- Publication type:
- Article
1. ADVERTISING.
- Published in:
- 1948
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- Publication type:
- Abstract
MERCHANDISING THE ADVERTISING CAMPAIGN.
- Published in:
- Journal of Marketing, 1944, v. 9, n. 2, p. 124, doi. 10.2307/1245982
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- Publication type:
- Article
The Role Of Strategic Management In The Cruising Tourism Market Offer.
- Published in:
- Annals of Maritime Studies / Pomorski Zbornik, 2016, v. 51, n. 1, p. 103, doi. 10.18048/2016.51.07
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- Publication type:
- Article
Effective Project Management Tools for Modern Organizational Structures.
- Published in:
- Annals of Maritime Studies / Pomorski Zbornik, 2016, v. 51, n. 1, p. 131, doi. 10.18048/2016.51.09
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- Publication type:
- Article
Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 114
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- Publication type:
- Article
False Advertising and Celebrity Endorsements: Where's My Script?
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 111
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- Publication type:
- Article
Marketing for Muggles : Harry Potter and the Retro Revolution.
- Published in:
- Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 463, doi. 10.1362/026725701323366881
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- Publication type:
- Article
Brand Mantras: Rationale, Criteria and Examples.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 43, doi. 10.1362/026725799784870513
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- Publication type:
- Article