Works matching AU Alpert, Mark I.

Results: 26

VARIATION IN GROUP CONFORMITY INFLUENCE.

Published in:

Journal of Social Psychology, 1976, v. 98, n. 1, p. 137, doi. 10.1080/00224545.1976.9923377

By:

Knight, E. Leon;
Mark I. Alpert;
Witt, Robert E.

Publication type:

Article

Viewer Preference Segmentation and Viewing Choice Models for Network Television.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 1, doi. 10.1080/00913367.1992.10673356

By:

Rust, Roland T.;
Kamakura, Wagner A.;
Alpert, Mark I.

Publication type:

Article

COMPARATIVE ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE- AND TWO-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 18, doi. 10.1080/00913367.1987.10673056

By:

Golden, Linda L.;
Alpert, Mark I.

Publication type:

Article

Contributions from a Musical Perspective on Advertising and Consumer Behavior.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 232

By:

Alpert, Judy I.;
Alpert, Mark I.

Publication type:

Article

Background Music as an Influence in Consumer Mood and Advertising Responses.

Published in:

Advances in Consumer Research, 1989, v. 16, n. 1, p. 485

By:

Alpert, Judy I.;
Alpert, Mark I.

Publication type:

Article

UNRESOLVED ISSUES IN IDENTIFICATION OF DETERMINANT ATTRIBUTES.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 83

By:

Alpert, Mark I.

Publication type:

Article

AN EMPIRICAL EXAMINATION OF ALTERNATIVE MODELS FOR PREDICTING CONSUMER UTILIZATION OF TWO CREDIT CARD SYSTEMS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 592

By:

Hirschman, Elizabeth C.;
Srivastava, Rajendra K.;
Alpert, Mark I.

Publication type:

Article

ATTRACTING POTENTIAL SWITCHERS TO MASS TRANSIT: MODE CHOICE AS A MULTI-ATTRIBUTE DECISION MODEL.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 519

By:

Golden, Linda L.;
Betak, John F.;
Alpert, Mark I.

Publication type:

Article

SEX ROLES, SEX, AND STEREOTYPING IN ADVERTISING: MORE QUESTIONS THAN ANSWERS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 73

By:

Alpert, Mark I.

Publication type:

Article

TRANSPORTATION ATTITUDES OVER TIME: A LONGITUDINAL APPROACH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 194

By:

Alpert, Mark I.;
Golden, Linda L.

Publication type:

Article

THE RELATIVE EFFECTIVENESS OF ONE-SIDED AND TWO-SIDED COMMUNICATION FOR MASS TRANSIT ADVERTISING.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 12

By:

Golden, Linda L.;
Alpert, Mark I.

Publication type:

Article

SEMANTIC CONFUSION IN ATTITUDE RESEARCH: SALIENCE VS. IMPORTANCE VS. DETERMINANCE.

Published in:

Advances in Consumer Research, 1977, v. 4, n. 1, p. 106

By:

Myers, James H.;
Alpert, Mark I.

Publication type:

Article

ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

Subject-Anticipated Versus Experimentally-Derived Measures of Influence: Advertising Implications.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 119, doi. 10.1007/BF02729523

By:

Anderson Jr., W. Thomas;
Alpert, Mark I.

Publication type:

Article

OPTIMAL HETEROPHILY: AID TO EFFECTIVE COMMUNICATION.

Published in:

Public Personnel Management, 1974, v. 3, n. 4, p. 279, doi. 10.1177/009102607400300404

By:

Anderson Jr., W. Thomas;
Alpert, Mark I.

Publication type:

Article

A Customer-oriented Approach for Determining Market Structures.

Published in:

Journal of Marketing, 1984, v. 48, n. 2, p. 32, doi. 10.1177/002224298404800203

By:

Srivastava, Rajendra K.;
Alpert, Mark I.;
Shocker, Alian D.

Publication type:

Article

'Fitting Branch Locations, Performance Standards, and Marketing Strategies': A Clarification.

Published in:

Journal of Marketing, 1974, v. 38, n. 2, p. 72, doi. 10.2307/1250202

By:

Alpert, Mark I.;
Bibb, Jon F.

Publication type:

Article

MARKET SEGMENTATION.

Published in:

1973

By:

Shawver, Donald L.;
Alpert, Mark I.

Publication type:

Book Review

Determinant Buying Attitudes: Meaning and Measurement.

Published in:

1968

By:

Myers, James H.;
Alpert, Mark I.

Publication type:

Industry Overview

On the Interpretation of Canonical Analysis.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 187, doi. 10.2307/3149953

By:

Alpert, Mark I.;
Peterson, Robert A.

Publication type:

Article

Personality and the Determinants of Product Choice.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 89, doi. 10.2307/3149617

By:

Alpert, Mark I.

Publication type:

Article

Identification of Determinant Attributes: A Comparison of Methods.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 184, doi. 10.2307/3149759

By:

Alpert, Mark I.

Publication type:

Article

Music Influences on Mood and Purchase Intentions.

Published in:

Psychology & Marketing, 1990, v. 7, n. 2, p. 109, doi. 10.1002/mar.4220070204

By:

Alpert, Judy I.;
Alpert, Mark I.

Publication type:

Article

Psychological Meaning: Empirical Directions for Identification and Strategy Development.

Published in:

Psychology & Marketing, 1989, v. 6, n. 1, p. 33, doi. 10.1002/mar.4220060103

By:

Golden, Linda L.;
Alpert, Mark I.;
Betak, John F.

Publication type:

Article

A Comparative Analysis of Student-Teacher Interpersonal Similarity/Dissimiliarity and Teaching Effectiveness.

Published in:

Journal of Educational Research, 1977, v. 71, n. 1, p. 36, doi. 10.1080/00220671.1977.10885030

By:

Anderson Jr., W. Thomas;
Alpert, Mark I.;
Golden, Linda L.

Publication type:

Article