Works matching DE "EFFECTIVE frequency of advertising"

Results: 70

The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1254387

By:

Schultz, Ivy E.D.;
Kovacs, Michelle H.;
Janssen, Dirk P.;
Wright, Len Tiu

Publication type:

Article

El proceso de administración publicitaria en Chile; investigación a los principales avisadores.

Published in:

Estudios de Administración, 1997, v. 4, n. 1, p. 113

By:

Hidalgo C., Pedro

Publication type:

Article

25 Marketing Assumptions for New Economy Health Care Leaders.

Published in:

Marketing Health Services, 2001, v. 21, n. 2, p. 20

By:

Fell, Daniel

Publication type:

Article

Communication Modality and Attitude Change in a Realistic Experiment.

Published in:

Journal of Applied Social Psychology, 1989, v. 19, n. 10, p. 828, doi. 10.1111/j.1559-1816.1989.tb01224.x

By:

Wiegman, O.

Publication type:

Article

El medio exterior, más allá de una decisión intuitiva.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 29, p. 271

By:

Breva Franch, Eva

Publication type:

Article

A Reexamination of Frequency-Depth Effects in Consumer Price Judgments.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 3, p. 480, doi. 10.1086/497560

By:

LALWANI, ASHOK K.;
MONROE, KENT B.

Publication type:

Article

Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 266, doi. 10.1086/432236

By:

APPLETON-KNAPP, SARA L.;
BJORK, ROBERT A.;
WICKENS, THOMAS D.

Publication type:

Article

Brand Familiarity and Advertising Repetition Effects.

Published in:

Journal of Consumer Research, 2003, v. 30, n. 2, p. 292, doi. 10.1086/376800

By:

Campbell, Margaret C.;
Keller, Kevin Lane;
Mick, David Glen;
Hoyer, Wayne D.

Publication type:

Article

Are All the Effects of Ad-Induced Feelings Mediated by A<sub> Ad</sub>.

Published in:

Journal of Consumer Research, 1988, v. 15, n. 3, p. 368, doi. 10.1086/209173

By:

Stayman, Douglas M.;
Aaker, David A.

Publication type:

Article

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

Published in:

Journal of Consumer Research, 1988, v. 15, n. 1, p. 111, doi. 10.1086/209149

By:

Cox, Dena S.;
Cox, Anthony D.

Publication type:

Article

Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?

Published in:

Journal of Consumer Research, 1987, v. 14, n. 3, p. 434, doi. 10.1086/209125

By:

Friedman, Monroe

Publication type:

Article

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations.

Published in:

Journal of Consumer Research, 1987, v. 14, n. 3, p. 316, doi. 10.1086/209116

By:

Keller, Kevin Lane

Publication type:

Article

Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond.

Published in:

Journal of Consumer Research, 1986, v. 12, n. 4, p. 432, doi. 10.1086/208528

By:

Batra, Rajeev;
Ray, Michael L.

Publication type:

Article

The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 56, doi. 10.1086/208896

By:

Belch, George E.

Publication type:

Article

Children's Responses to Repetitive Television Commercials.

Published in:

Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785

By:

Gorn, Gerald J.;
Goldberg, Marvin E.

Publication type:

Article

Managing e-mail Advertising Frequency from the Consumer Perspective.

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 45, doi. 10.2753/JOA0091-3367400404

By:

Micheaux, Andrea L.

Publication type:

Article

Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530

By:

Kirmani, Amna

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

EFFECTIVE FREQUENCY: THE RELATIONSHIP BETWEEN FREQUENCY AND ADVERTISING EFFECTIVENESS.

Published in:

1980

By:

Fletcher, Alan D.

Publication type:

Book Review

Increasing the Informational Content of Reach and Frequency Estimates.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 18, doi. 10.1080/00913367.1976.10672617

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Teel Jr., Jesse E.

Publication type:

Article

Rosser Reeves And The 1952 Eisenhower TV Spot Blitz.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 34, doi. 10.1080/00913367.1975.10672608

By:

Griese, Noel L.

Publication type:

Article

Does Advertising Communicate Product Quality To Consumers? Some Evidence From Consumer Reports.

Published in:

Journal of Advertising, 1975, v. 4, n. 4, p. 27, doi. 10.1080/00913367.1975.10672605

By:

Marquardt, Raymond A.;
McGann, Anthony F.

Publication type:

Article

Frequency of Exposure to and Engagement in Nonsuicidal Self-Injury Among Inpatient Adolescents.

Published in:

2016

By:

Zhu, Lian;
Westers, Nicholas J.;
Horton, Sarah E.;
King, Jessica D.;
Diederich, Andrew;
Stewart, Sunita M.;
Kennard, Betsy D.

Publication type:

journal article

The Perceived Utility of Advertising.

Published in:

Journalism Quarterly, 1981, v. 58, n. 4, p. 535, doi. 10.1177/107769908105800403

By:

O'keefe, Garrett J.;
Nash, Kathaleen;
Liu, Jenny

Publication type:

Article

A Meta-analysis on the Effectiveness of Publicity versus Advertising.

Published in:

2011

By:

Eisend, Martin;
Küster-Rohde, Franziska

Publication type:

Abstract

Imagine Instructions: When Do They Help or Hurt Persuasion?

Published in:

Advances in Consumer Research, 2010, v. 37, p. 751

By:

Arsena, Ashley Rae;
Goss, R. Justin;
Silvera, David H.;
Kardes, Frank R.;
Pfeiffer, Bruce

Publication type:

Article

EFFECTS OF VARIATION IN MESSAGE EXECUTION ON THE LEARNING OF REPEATED BRAND INFORMATION.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 173

By:

Burnkrant, Robert E.;
Unnava, Hanumantha R.

Publication type:

Article

FREQUENCY INFORMATION AS A DIMENSION OF CONSUMER KNOWLEDGE.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 446

By:

Alba, Joseph W.;
Marmostein, Howard

Publication type:

Article

A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 91, doi. 10.1080/10641734.2009.10505268

By:

Kihan Kim;
Yunjae Cheong

Publication type:

Article

Design and validation of an instrument for measuring advertising effectiveness in the printed media.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 11, doi. 10.1080/10641734.1999.10505092

By:

Beerli, Asuncion;
Santana, Josefa D. Martin

Publication type:

Article

Finding frequency effects in the usage of NOT collocations in American Sign Language.

Published in:

Sign Language & Linguistics, 2016, v. 19, n. 1, p. 82, doi. 10.1075/sll.19.1.03wil

By:

Wilkinson, Erin

Publication type:

Article

Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets.

Published in:

Marketing Science, 1996, v. 15, n. 1, p. 1, doi. 10.1287/mksc.15.1.1

By:

Erdem, Tülin;
Keane, Michael P.

Publication type:

Article

Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 497, doi. 10.1177/00222437211055741

By:

Liu, Peggy J.

Publication type:

Article

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987

By:

Sahni, Navdeep S.;
Narayanan, Sridhar;
Kalyanam, Kirthi

Publication type:

Article

What Effect from A Single Advertisement?

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787

By:

Peterson, Robin T.;
Gross, Charles H.

Publication type:

Article

How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 496, doi. 10.1016/j.jcps.2012.07.001

By:

Barone, Michael J.;
Jewell, Robert D.

Publication type:

Article

La anticipación del sonido y su relación con la estructura narrativa del mensaje audiovisual.

Published in:

Revista Latina de Comunicación Social, 2008, n. 63, p. 400, doi. 10.4185/rlcs-63-2008-790-400-408

By:

Morante, Luis Fernando Morales

Publication type:

Article

Can repeating an advertisement more frequently than the competition affect brand preference in...

Published in:

Journal of Marketing, 1995, v. 59, n. 2, p. 32, doi. 10.1177/002224299505900203

By:

D'Souza, Goes;
Rao, Ram C.

Publication type:

Article

Copy Testing in a Competitive Environment.

Published in:

Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117

By:

Appel, Valentine;
Jackson, Babette

Publication type:

Article

How Practical Is the Media Model?

Published in:

Journal of Marketing, 1963, v. 27, n. 3, p. 31, doi. 10.2307/1249431

By:

Georges, Joseph St.

Publication type:

Article

Practical Media Decisions and the Computer.

Published in:

Journal of Marketing, 1963, v. 27, n. 3, p. 26, doi. 10.2307/1249430

By:

Moran, William T.

Publication type:

Article

A Pioneering Experiment in Assessing Advertising Effectiveness.

Published in:

Journal of Marketing, 1963, v. 27, n. 3, p. 1, doi. 10.2307/1249426

By:

Coffin, Thomas E.

Publication type:

Article

A Technique to Measure Purchase Influences.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959

By:

Purvis, L. E.;
Greene, W. F.

Publication type:

Article

A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS.

Published in:

Journal of Marketing, 1956, v. 20, n. 4, p. 367, doi. 10.2307/1248238

By:

Mindak, William A.

Publication type:

Article

THE CONSUMER JURY METHOD OF MEASURING ADVERTISING EFFECTIVENESS--A CASE STUDY.

Published in:

1952

By:

Cross, James S.;
Eldridge, Roswell G.;
Barbarossa, Rosemary

Publication type:

Case Study

INEQUALITIES WHICH AFFECT SCORES OF ADVERTISEMENTS.

Published in:

1942

By:

Franzen, Raymond

Publication type:

Conference Paper/Materials

THE STARCH APPLICATION OF THE RECOGNITION TECHNIQUE.

Published in:

1942

By:

Shepard, T. Mills

Publication type:

Conference Paper/Materials

A Double-Hurdle Approach to Advertising: The Case of Cheese.

Published in:

Agribusiness, 1992, v. 8, n. 2, p. 109, doi. 10.1002/1520-6297(199203)8:2<109::AID-AGR2720080203>3.0.CO;2-2

By:

Blisard, Noel;
Blaylock, James R.

Publication type:

Article

Feature reassembly and L1 preemption: Acquiring CLLD in L2 Italian and L2 Romanian.

Published in:

Second Language Research, 2024, v. 40, n. 3, p. 559, doi. 10.1177/02676583231156307

By:

Smeets, Liz

Publication type:

Article

Implicación y encuadre como factores de eficacia en los mensajes publicitarios de las ONG.

Published in:

Comunicación y Sociedad, 2011, v. 24, n. 1, p. 269

By:

SABRE, MARÍA ELISA

Publication type:

Article