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OBTAINING MSI SUPPORT: THE CASE OF THE PRICING RESEARCH COMPETITION.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 612
- By:
- Publication type:
- Article
Unleashing the Power of Connecting Disciplines.
- Published in:
- Reflections, 2001, v. 3, n. 2, p. 73, doi. 10.1162/15241730152695261
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- Publication type:
- Article
Wording Matters.
- Published in:
- Marketing Research, 2003, v. 15, n. 4, p. 48
- By:
- Publication type:
- Article
The "Perfect" Scale.
- Published in:
- Marketing Research, 2003, v. 15, n. 3, p. 23
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- Publication type:
- Article
Rules of THUMB for B2B Research.
- Published in:
- Marketing Research, 2001, v. 13, n. 3, p. 28
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- Publication type:
- Article
How to Make Research More Actionable.
- Published in:
- Marketing Research, 1998, v. 10, n. 4, p. 22
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- Publication type:
- Article
Implementing great service.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Finding the `perfect' scale.
- Published in:
- Marketing Research, 1994, v. 6, n. 4, p. 24
- By:
- Publication type:
- Article
Exciting Breakthroughs in Sales Promotion Research.
- Published in:
- Marketing Research, 1989, v. 1, n. 3, p. 34
- By:
- Publication type:
- Article