Works matching DE "TELEVISION program advertising"

Results: 39

Serving (Fetishized) Time: An Intersectional Analysis of Netflix's Food Trucks in Mexico and the United States.

Published in:

Journal of Popular Culture (John Wiley & Sons, Inc.), 2018, v. 51, n. 2, p. 487, doi. 10.1111/jpcu.12670

By:

DeCarvalho, Lauren J.;
Martínez‐Carrillo, Nadia I.

Publication type:

Article

Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001-2006.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 150, doi. 10.1080/10496490802306871

By:

Alessandri, SueWestcott

Publication type:

Article

Researching Historical Promotional Materials: Towards a New Methodology.

Published in:

Historical Journal of Film, Radio & Television, 2019, v. 39, n. 4, p. 643, doi. 10.1080/01439685.2019.1615293

By:

Johnston, Keith M.

Publication type:

Article

The Effects of Programme Context on Memory for Humorous Television Commercials.

Published in:

Applied Cognitive Psychology, 2017, v. 31, n. 6, p. 586, doi. 10.1002/acp.3354

By:

Han, Da Eun;
McClelland, Alastair;
Furnham, Adrian

Publication type:

Article

Crims and crooks: automatization, communicative capitalism, fandom, and promotion for Wentworth.

Published in:

Critical Studies in Media Communication, 2021, v. 38, n. 3, p. 211, doi. 10.1080/15295036.2021.1893775

By:

DeCarvalho, Lauren J.;
Martínez-Carrillo, Nadia I.

Publication type:

Article

Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data.

Published in:

International Journal of Advertising, 2018, v. 37, n. 3, p. 463, doi. 10.1080/02650487.2017.1335010

By:

Beal, Virginia;
Romaniuk, Jenni;
Sharp, Byron

Publication type:

Article

How advertising literacy training affect children's responses to television commercials versus advergames.

Published in:

International Journal of Advertising, 2016, v. 35, n. 6, p. 909, doi. 10.1080/02650487.2015.1090045

By:

Hudders, Liselot;
Cauberghe, Veroline;
Panic, Katarina

Publication type:

Article

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor.

Published in:

International Journal of Advertising, 2016, v. 35, n. 6, p. 932, doi. 10.1080/02650487.2015.1087089

By:

Verhellen, Yann;
Eelen, Jiska;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

Television and Interpersonal Influences on Adolescent Consumer Learning.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 1, p. 23, doi. 10.1086/208745

By:

Churchill Jr., Gilbert A.;
Moschis, George P.

Publication type:

Article

Promoting prime-time programs in megasporting events.

Published in:

Journal of Broadcasting & Electronic Media, 1996, v. 40, n. 3, p. 366, doi. 10.1080/08838159609364359

By:

Eastman, Susan Tyler;
Newton, Gregory D.

Publication type:

Article

Promotion increases ratings, doesn't it? The impact of program promotion in the 1992 Olympics.

Published in:

Journal of Broadcasting & Electronic Media, 1994, v. 38, n. 3, p. 307, doi. 10.1080/08838159409364267

By:

Eastman, Susan Tyler;
Otteson, Julie Lynn

Publication type:

Article

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence.

Published in:

Journal of Advertising, 2014, v. 43, n. 1, p. 46, doi. 10.1080/00913367.2013.810557

By:

Noguti, Valeria;
Russell, CristelAntonia

Publication type:

Article

CONSUMERS, CHARACTERS, AND PRODUCTS.

Published in:

Journal of Advertising, 2006, v. 35, n. 1, p. 7, doi. 10.2753/JOA0091-3367350101

By:

Russell, Cristel Antonia;
Stern, Barbara B.

Publication type:

Article

"Stay Tuned--We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising.

Published in:

Journal of Advertising, 2001, v. 30, n. 3, p. 15, doi. 10.1080/00913367.2001.10673642

By:

Fennis, Bob M.;
Bakker, Arnold B.

Publication type:

Article

The Unpredictable Audience: An Exploratory Analysis of Forecasting Error for New Prime-Time Network Television Programs.

Published in:

Journal of Advertising, 2001, v. 30, n. 2, p. 53, doi. 10.1080/00913367.2001.10673637

By:

Napoli, Philip M.

Publication type:

Article

Television Commercial Evaluation In The Context Of Program Induced Mood: Congruency Versus Consistency Effects.

Published in:

Journal of Advertising, 1991, v. 20, n. 2, p. 1, doi. 10.1080/00913367.1991.10673209

By:

Kamins, M.A.;
Marks, L.J.;
Skinner, Deborah

Publication type:

Article

Advocacy Groups and Television Advertisers.

Published in:

Journal of Advertising, 1991, v. 20, n. 1, p. 18, doi. 10.1080/00913367.1991.10673203

By:

Hill, Ronald Paul;
Beaver, Andrea L.

Publication type:

Article

TELEVISION ADVERTISING: GOVERNMENT WHIPPING BOY?

Published in:

1978

By:

Russell, J. Thomas

Publication type:

Editorial

In keeping with our TV theme.

Published in:

Public Relations Tactics, 1999, v. 6, n. 7, p. 5

By:

Elsasser, John

Publication type:

Article

What's Wrong with this Picture? The Politics of Ellen's Coming Out Party.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1999, v. 33, n. 2, p. 31, doi. 10.1111/j.0022-3840.1999.3302_31.x

By:

Hubert, Susan J.

Publication type:

Article

THE EFFECT OF TV PROGRAM INVOLVEMENT ON INVOLVEMENT WITH COMMERCIALS.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 544

By:

Park, C. Whan;
McClung, Goedon W.

Publication type:

Article

An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude: the moderating role of advertising disclosure.

Published in:

Chinese Journal of Communication, 2024, v. 17, n. 1, p. 98, doi. 10.1080/17544750.2023.2223677

By:

Guoquan Ye;
Xin Guan;
Hudders, Liselot

Publication type:

Article

The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 41, doi. 10.1080/10641734.2004.10505163

By:

McGrath, John M.;
Mahood, Chad

Publication type:

Article

Boys Will Be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 1, p. 51, doi. 10.1080/10641734.2002.10505127

By:

Merskin, Debra

Publication type:

Article

Network competition and the timing of commercials.

Published in:

Management Science, 1998, v. 44, n. 3, p. 370, doi. 10.1287/mnsc.44.3.370

By:

Epstein, Gil S.

Publication type:

Article

THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.

Published in:

Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262

By:

MILLER, DAVID

Publication type:

Article

“Coming Up Next”: Promos in the Future of Television and Television Studies.

Published in:

Journal of Popular Film & Television, 2010, v. 38, n. 2, p. 54, doi. 10.1080/01956051.2010.482908

By:

Gray, Jonathan

Publication type:

Article

Reconfiguring the Audience Commodity.

Published in:

Television & New Media, 2016, v. 17, n. 3, p. 254, doi. 10.1177/1527476415597480

By:

Kosterich, Allie;
Napoli, Philip M.

Publication type:

Article

The Family on Reality Television: Who's Shaming Whom?

Published in:

2010

By:

Ferguson, Galit

Publication type:

Essay

Publishing Flow.

Published in:

Television & New Media, 2006, v. 7, n. 4, p. 335, doi. 10.1177/1527476404270609

By:

Kompare, Derek

Publication type:

Article

Materialistic girls watching a materialistic world: fashion TV series and women's copy-cat intentions.

Published in:

Communications: The European Journal of Communication Research, 2017, v. 42, n. 2, p. 239, doi. 10.1515/commun-2017-0018

By:

Voorveld, Hilde A. M.;
Fakkert, Marie-Selien;
van Reijmersdal, Eva A.

Publication type:

Article

The Inequalities of Television Franchises.

Published in:

Journal of Marketing, 1959, v. 24, n. 1, p. 22, doi. 10.2307/1249360

By:

Sandage, C. H.

Publication type:

Article

MEDIA RESEARCH: A TOOL FOR EFFECTIVE ADVERTISING.

Published in:

Journal of Marketing, 1956, v. 20, n. 4, p. 347, doi. 10.2307/1248236

By:

Bogart, Leo

Publication type:

Article

Attentive Audience Delivery of TV Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 187, doi. 10.2307/3150953

By:

Bearden, William O.;
Headen, Robert S.;
Klompmaker, Jay E.;
Teel, Jesse E.

Publication type:

Article

Duplication of Television Viewing Between and Within Channels.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 2, p. 169, doi. 10.2307/3149668

By:

Goodhardt, G. J.;
Ehrenberg, A. S. C.

Publication type:

Article

How media factors affect audience responses to brand placement.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 279, doi. 10.2501/S0265048710201154

By:

van Reijmersdal, Eva;
Smit, Edith;
Neijens, Peter

Publication type:

Article

Zipping, Zapping and Nipping.

Published in:

International Journal of Advertising, 1986, v. 5, n. 4, p. 343, doi. 10.1080/02650487.1986.11106986

By:

Kitchen, Philip J.

Publication type:

Article

Share price reactions to advertising announcements and broadcast of media events.

Published in:

Managerial & Decision Economics, 2009, v. 30, n. 4, p. 253, doi. 10.1002/mde.1450

By:

Filbeck, Greg;
Xin Zhao;
Tompkins, Daniel;
Chong, Peggy

Publication type:

Article

Pitch Perfect: The Growth of Gruen and the Case for Serious Entertainment.

Published in:

Metro, 2013, n. 176, p. 106

By:

GIUFFRE, LIZ

Publication type:

Article